1. Introduction to Agribusiness (Chapter 1) Agriculture ? Plowing a field, planting seed, harvesting a crop, milking cows, feeding live stock…. Business? An organization or economic system where goods and services are exchanged for one another or for money. Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit. Businesses can be privately owned, not-for-profit or state owned.

2. Agribusiness? Farming the land Providing inputs, seeds, chemicals, credit etc Process the output, milk, grain, meat etc Manufactures the food products, ice cream, bread etc Sell the food products to the consumers. Technologically based products are 75% (approx)

3. The term was used 1 st time by Davis and Goldberg in 1957 It represent three parts 1 st Agricultural inputs sector 2 nd The production sector 3 rd Processing-manufacturing sector

4. Management Henry Fayol : To manage, to forecast, to plan, to organize, to command coordinate and to control. Mary Parker: Management is the art of getting things done through peoples. Peter Drucker: Management is a multi- purpose organ that manages a business, manages managers and manages worker and work.

5. Nature and Scope of Agribusiness 1.Clean Objectives 2.Planning 3.Sound Organization 4.Research 5.Finance 6.Proper Plant location and lay out. 7.Efficient Management 8.Harmonious Relationships with the workers.

6. Types of Industries 1.Extractive Industries 2.Genetic Industries 3.Manufacturing Industries Analytical industry Processing industry Synthetic Industry Service Industry Assembly Industry

7. Responsibilities of a Manager Providing purposeful direction to the firm Managing survival and growth Marinating farm’s efficiency Meeting the challenge of increasing competition Managing for innovation Coping with growing technological sophistication Maintaining relation with various society segments etc.

8. Agribusiness to Pakistan. (Chapter 2) Threats to Agriculture / causes of Fluctuation in Agriculture Weather Pest attacks on crops Traditional methods of farming Shortage of Key inputs Adulterated pesticides Natural disasters.

9. Opportunities (Australian exports to Pakistan) Wheat Oils seed, Cotton, canola, sunflower, soybean Pulses, chickpea, lentil, mung bean, Black gram High yielding dairy livestock. Halal beef and goat meat Animal forage, potato and corn seed Modern abattoir Dairy Products Tree nuts.

10. 1 Wheat 2 Cotton

11. 1 Chickpea 2 Soybean 3 Oil seeds

12. 1 Black gram 2 Lentil 3 Mung bean

13. 1 Canola 2 Sunflower 3 Tree nut

14. 1 Modern abattoir 2 Corn Seeds 3 Live stock

15. Pakistan import Pulses from Turkey Syria Hungary Netherlands Canada Australia

16. Controlling Prices and supply of the Products Pakistan Agricultural Storage and Supply Corporation (PASSCO)  It has ability to control the supply and price of the pulses Tariffs Regulations Customs

17. Links and Industry contacts Board of investment www.pakboi.gov.plwww.pakboi.gov.pl Government of Pakistan www.pakistan.gov.pkwww.pakistan.gov.pk Federal Board of Revenue www.fbr.gov.pkwww.fbr.gov.pk Ministry of Finance www.finance.gov.pkwww.finance.gov.pk

18. The Business of Agribusiness (Chapter 3) Management Role in Agribusiness Marketing, Financial, Supply chain and Human Resource Management Marketing Management It involves understanding customer needs and effectively positioning and selling products and services in the marketplace. Financial Management It involves generating the data needed to make good decisions using the tools of finance to make effective decisions and managing the assets, liabilities and owner’s investment in the firm.

19. Supply chain management It focuses on these areas and provides the tools managers need to meet these operations and logistical challenges. It further classified into Operations management It focuses on the direction and the control of the processes used to produce the goods and services that we buy and use each day. Logistic management It involves the set of activities around storing and transporting goods and services. Human Resource management It involves in two areas, 1 st in the mechanics of the personnel administration and 2ndly motivating the peoples to offer and contribute their maximum potential.