1. North America Business Partner Marketing CCW ‘10 IBM Create and Design Order Guide for Express Seller No Charge Co-Marketing Get Started with the IBM Co-Marketing Center Take advantage of new offers featured in the IBM Express Seller Flash

2. North America Business Partner Marketing CCW ‘10 IBM Express Seller Flash Co-Marketing  Each quarter, IBM offers no charge co-marketing to our Business Partners via the IBM Express Seller Flash enewsletter. Check out the latest edition:  USA Express Seller Flash USA Express Seller Flash  Canada Express Seller Flash (English) Canada Express Seller Flash (English)  Canada Express Seller Flash (French) Canada Express Seller Flash (French)  The promotional offer templates in the Co-Marketing Center are designed to drive in market IBM Express solutions and promotions in the US and Canada.Co-Marketing Center  More flexible templates. Business Partner can customize multiple areas, leverage IBM’s content or create their own and add their own images, headlines and content.  Business Partners can order up to TWO customized templates within the quarterly offering period. For each of the two customized templates, IBM will pay to print and mail from 250 to 2,000 mail pieces to your contacts using the promotion code provided the in that quarter’s IBM Express Seller Flash newsletter!

3. North America Business Partner Marketing CCW ‘10 To get started, access the Co-Marketing Center via PartnerWorld, https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_cfm_campaigns IBM Co-Marketing Center

4. North America Business Partner Marketing CCW ‘10 IBM Co-Marketing Center Click on ‘Visit the IBM Co-Marketing Center’

5. North America Business Partner Marketing CCW ‘10 IBM Co-Marketing Center You will receive a message that you are leaving the IBM Web site Click ‘Continue’

6. North America Business Partner Marketing CCW ‘10 IBM Co-Marketing Center Make sure your browser has ‘Pop-Ups’ enabled for your session.

7. North America Business Partner Marketing CCW ‘10 Upload your company logo in your profile (1 time setup only) Company Profile is based on Company Name, Address from PPS Complete your CMC Create and Design profile by uploading your company Logo. Uploaded Business Partner Logo will be pre-populated into Customable templates From the CMC Home page … Select Administration > Business Partner Maintenance > Business Partner Logo Upload Upload Logo file.  File types accepted: jpg, tif, gif, png, pdf, or eps  Resolution must be AT LEAST 300 dpi.  Width to height aspect ratio of 2 to 1. (ex. 2" by 1") IBM Co-Marketing Center

8. North America Business Partner Marketing CCW ‘10 Create & Design Access the Express Seller Template by selecting the following: Create & Design – Campaigns – Express Seller

9. North America Business Partner Marketing CCW ‘10 You are now presented with the available Express Seller Postcard. Click ‘Customize’ to begin modification of your deliverable. Create & Design

10. North America Business Partner Marketing CCW ‘10 Click on the large image if you would like to modify it. Pop-up gives you the options to ‘Modify Existing Image’ or ‘Insert a New Image’ Create & Design

11. North America Business Partner Marketing CCW ‘10 Click Title Area to modify this field. Pop-up gives you the option to select pre-populated content or insert your own. Create & Design

12. North America Business Partner Marketing CCW ‘10 Click Sub-Title Area to modify this field. Pop-up gives you the option to select pre-populated content or insert your own. Create & Design

13. North America Business Partner Marketing CCW ‘10 Click Business Partner Logo to modify this field. Pop-up gives you the options to ‘Modify Existing Image’ or ‘Insert a New Image’ Create & Design

14. North America Business Partner Marketing CCW ‘10 Click ‘Continue’ to proceed with customizing the Postcard back. Create & Design

15. North America Business Partner Marketing CCW ‘10 Alternately, you can toggle between ‘Front’ and ‘Back’ by clicking on the image for each. Create & Design

16. North America Business Partner Marketing CCW ‘10 Clicking in any of 6 ‘Editable Areas’ allows you to add your information and content specific to your company’s requirements. When completed, click on ‘Continue’ to proceed. 1 2 3 5 4 6 Create & Design

17. North America Business Partner Marketing CCW ‘10 A final checkpoint allows you to return to ‘Make Additional Changes’ if necessary. Once you are finished, click ‘Continue’. Create & Design

18. North America Business Partner Marketing CCW ‘10 Confirm that you wish to approve your Postcard by clicking ‘OK’ Create & Design

19. North America Business Partner Marketing CCW ‘10 You will see confirmation that your Postcard has been submitted to IBM for approval. Create & Design You will receive an e-mail once your asset has been approved.

20. North America Business Partner Marketing CCW ‘10 If you would like to check the status of your Postcard, check the ‘Image Archive’. Resources - My Campaigns – Image Archive Create & Design

21. North America Business Partner Marketing CCW ‘10 The Image Archive will display your Postcard. You can also send a draft of your project by clicking on ‘Send Draft’. Create & Design

22. North America Business Partner Marketing CCW ‘10 Enter up to 5 e-mail addresses, a Subject Line, and click ‘Send E-mail’ to forward your Postcard. Create & Design

23. North America Business Partner Marketing CCW ‘10 Once your image is approved The Image Archive will display your Postcard. You can order your Postcard by clicking on ‘Order’ Create & Design

24. North America Business Partner Marketing CCW ‘10 Submit your order for print Print Delivery options: 1) Download the PDF print file for local printing 2) Email the final asset to colleagues for review 3) Order Printed asset through your regional printer, and choose Direct Mail, Bulk Shipments or a combination of Direct Mail and Bulk. Click through the menus to choose your print deliver options, select your lists (if applicable), make bulk quantity selections and schedule shipments From the CMC Home page … Select Resources > My Campaigns > Image Archive > Select approved Print Asset with Order Option 1 3 2

25. North America Business Partner Marketing CCW ‘10 View your cart and checkout to finish order

26. North America Business Partner Marketing CCW ‘10 Submit your order for print Print Delivery options: 1) Download the PDF print file for local printing 2) Email the final asset to colleagues for review 3) Order Printed asset through your regional printer, and choose Direct Mail, Bulk Shipments or a combination of Direct Mail and Bulk. Click through the menus to choose your print deliver options, select your lists (if applicable), make bulk quantity selections and schedule shipments From the CMC Home page … Select Resources > My Campaigns > Image Archive > Select approved Print Asset with Order Option 1 3 2

27. North America Business Partner Marketing CCW ‘10 View your cart and checkout to finish order

28. North America Business Partner Marketing CCW ‘10 Enter Promotion Code during checkout and finish order Note: A promotion code may be used only once and only applies only to the Express Seller template. Two codes are provided to be used once for each of eligible mailings. Promo Codes can be found in the Express Seller Flash enewsletter See Page 2 to access the Promo Code from Express Seller Flash.

29. North America Business Partner Marketing CCW ‘10 To view your Order History Resources – My Campaigns – Order History Create & Design

30. North America Business Partner Marketing CCW ‘10 The Order History will list all orders that have been placed in the CMC Tool by your company. Create & Design

31. North America Business Partner Marketing CCW ‘10 Click on ‘Contact Us’ to access the e-Service form Or send an e-mail to ibmcmc@us.ibm.comibmcmc@us.ibm.com Need Help?

32. North America Business Partner Marketing CCW ‘10 Need Help? 1) Complete and Submit the e-Service form 2) Send an e-mail to ibmcmc@us.ibm.comibmcmc@us.ibm.com 1. 2.

33. North America Business Partner Marketing CCW ‘10 1 Login to IBM Co-Marketing Center system via PartnerWorld, https://www-304.ibm.com/partnerworld/mem/mkt/mkt_cmkt.html -> auto-redirect to Pitney Bowes System using PartnerWorld Single Sign on 2 Upload Own Company Logo. Stored in Business Partner Profile in CMC 3 Select Create & Design, Campaigns, Express Seller 4 Customize Express Seller Postcard as desired 5 Preview asset 6 Submit Asset for IBM Approval (add Coupon Code for free Express Seller Offer) 7 Receive Approval Notice from IBM 8 Return to IBM Co-Marketing Center Create & Design to complete Order 9 Select Asset from Image Archive, Review, and Submit Task to Order final asset. 10 BP sees confirmation of CMC Create & Design order. Job completion in Campaign History. Co-Marketing Center Quick Guide