1. THE LEISURE SPA An Insight Overview

2. SPA & WELLNESS INDUSTRY IN INDIA :  SPA word came from a Latin Phrase "Salus Per Aquam" generally means “Health Through Water”.  WELLNESS defined by NABH (National Accreditation Board for Hospitals & Healthcare Providers) as “a state of a healthy balance of the mind and body that results in overall well-being”  As per a recent study by the Stanford Research Institute International, the global wellness industry represents a market of nearly US$ 2 trillion as opposed to the Indian Wellness Industry, which is a US$ 9.8 billion market; accounting therefore, for less than 2% of the global wellness industry.

3. SPA & WELLNESS INDUSTRY IN INDIA : CONT..  The manner in which this industry has used the business potential of traditional Indian practices and home remedies and has moved from being a notion about luxury services to becoming a necessity. This is attributed to the fact that people want to live longer and healthier lives and so wellness, at some level or the other, is no longer the comfort of the rich  In India there are 2,300 + spas - INR 490 Billion annually (2011 Industry Fig- By PWC) 40% of which is into Wellness services,the entire wellness market to be doubled by 2015.

4. PWC Graph: Indian Wellness Industry A Huge scope exist in Indian Market, This will be the right era to take this industry into a new height: SUSANT ROUT

5. CLASSIFICATION OF SPA INDUSTRY Destination spa Resort spa Hotel spa Day spa Medical spa Club spa

6. About- The Leisure Spa  A leading provider of the world-renowned spa & wellness services owned by East India Wellness Group, which own 11 Spa under its Umbrella in different format of operation. Founded by Mr. Susant Rout in 2009, He is an Engineer & Management Consultant to spa owners, spa operators,IIM & IIT alumni's.  Company operating spa with Pan India Presence, All functions are operated from New Delhi Office. Accredited Norms As per Quality Council of India & NABH

7. SPA INDUSTRY : MAJOR PLAYERS  Amatrra Spa- Premium Club Spa  Myrah Spa- Special pregnancy packages, and sports massages.  Aura Thai- Specialty in Thai Massage  Aroma Thai- Specialty In Foot Therapy  Sukho Thai- Specialty In Foot Therapy  Four Fountain Spa : Cotemporary Spa  Sohum Spa: Cotemporary Spa

8. WHY : The Leisure Spa Central location & Competitively priced.. Organic Spa products. Ambience & Hospitality. Quality of Therapist. Best value for time & money. Customer satisfaction& Delight. STRENGTHS OPPORTUNITIES Health concerns & stress within the minds of customers is gradually increasing. High growth rate as Spa’s asimplifying upcoming visa rules re connected to other industries such as food & Herb High Disposable Income. Indian Govt plan to promote tourism, through

9. Why WE Again: Our USP+  Our interiors are Self-designed by our Founder and all decor items are bought from Asian Countries & different Indian states (It Promote state handicraft manufacturer) to give the authentic spa ambience.  We know how to run a professional & profitable spa. All our outlets are profitable; we have never closed an outlet.  We offer attractive value worth membership plans that makes great gifts ideas and are a good source of income generation and client retention.  We serve 10000+ satisfied customers every month, which show strength of our higher level of customer satisfaction.

10. SEGMENTATION  Psychographic segmentation. Lifestyle/attitude. Personality. Purchase habits. Benefit sought. Usage rate & loyalty Price sensitivity.

11. TARGETING Potential customers include overseas travellers or expatriates. who are health conscious & care about their personality and looks. pamper themselves with massage therapy, body and facial treatments. individuals with medium or higher disposable income. sometimes have chronic pain or old injury issues. use massage as preventative health care. Hotel referrals.

12. DIFFERENTIATION Authentic Spa treatment based on the age old,time- tested Thai herbal/ holistic practices and folk wisdom. Well qualified &Trained Spa Therapists by Certified Trainers,the most credible organization for promoting the Thai Spa Concept. Ambience and atmosphere of the place has been meticulously planned and developed to represent authentic Thai Spa. Purest & Best quality Spa products are directly and exclusively imported. Services packaged and priced with the sole focus of offering the best value for time and money. Pleasant & courteous attitude of both therapist & support personals.

13. POSITIONING CARE 4 YOURSELF SEE A NEW YOU! VISION - Relieving your stress, Making you Energetic. MISSION – To share the wonders of authentic world Spa treatments among the Indian masses, and become the first of its kind authentic/ original Spa treatment chain in India. CONCEPT - Providing absolute Rejuvenation.

14. 7 P’s Understanding: A Spanalysis Products. Prices. Promotions. Place. Process. Physical Evidence. People.

15. PRODUCTS  Facials  Body Scrubs  Body wraps  Traditional Thai massages  Thai herbal compress  Foot reflexology  Specific Massages

16. PRICES  499: 30 min Foot Reflexology  1199: 30 Min Shiatsu Massage  2499: 60 Min Balinese Massage  2499: 60 Min Traditional Thai Massage  2299: 45 Min Facial  2499: 60 Min Body Exfoliation Treatment

17. PROMOTIONS  Adds in Leading Newspapers  Outdoor Media  Maximum Discount on week days  Gold Membership card  Loyalty Programme Card.

18. PROMOTIONS  Services to hotels which does not have their own spa  Prior to opening meeting with managers at local hotels promotions will be offered to create buzz and build relationships.  Online website- Spa Scheduling Software  Advantage of place

19. PLACE/ CITIES  MUMBAI  DELHI  KOLKATA  CHENNAI  HYDERABAD  BANGALORE  GOA INDORE BHOPAL KERELA ORISSA HARIDWAR RISHIKESH MUSSORIE GURGAON AHMEDABAD SURAT AGRA LUCKNOW JAIPUR CHANDIGARH UDAIPUR

20. PROCESS Reaching the Spa Relaxing for sometime Service is provided Provide Refreshments Feedback is taken Taking Appointment

21. PHYSICAL EVIDENCE  Internal Ambience  Lighting  Interior Decoration  Spa product ingredients for massage oils, herbals compresses, scrubs and facials, etc  Thai Sitting (Sofa, Bath Pool, Chairs etc)  Soft Music

22. PEOPLE  Therapists are Thai nationals & Indian, trained and certified by Thai Trainers, certified the Thai Ministry of Health & Education & European Certification Body i.e CIBTAC & CIDESCO  Local Therapist got training through certificate Training Programmes.  360 Degree feedback system  Employee involvement

23. CHALLENGES : the Begining  Highly fragmented and unregulated  Lack of standardization  Same traditional treatment  Lack of accredited training institutes  Perception of people

24. STPD ANALYSIS Gallery: The Leisure Spa

25. THANKS Created By SUSANT ROUT Founder The Leisure Spa (5 Outlets) New Delhi-Gurgaon-Noida Two Time Finalist of “ Images Wellness award” Nominee of “ Best Spa Award- Asia Spa Award” http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm http://spas.about.com/od/stressmanagement/tp/globalspatrends.htm http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm