1. 1 Tech GBU Update Expanding Suite of Small Business Solutions April 11, 2008

2. 2 What are the Roots of the Tech GBU? » Labeling: » 10 years ago, DYMO began focusing on PC label printers to take advantage of office trends (PC as hub, reduction in admin support, etc.) » Easy to use DYMO Label Software and one step integration with Microsoft Word, Outlook were crucial to achieving consumer acceptance. » To expand usage, a robust SDK was launched– enabling developers to plug DYMO printers into applications such as internet postage, visitor management, medical diagnostic samples and color matching systems. » In 2006, seeking more heavy users, DYMO launched DYMO Stamps. DYMO File followed in Q1 2008. DYMO Visitor is planned for 2009. » Result: The PC label printer market proved lucrative, and DYMO LabelWriter sales grew from $15MM to $100MM in 1998-2007 period. » RHINO product line launched in 2004, also to seek professional users.

3. 3 How Has the Tech GBU Evolved? » Analog to Digital: ▪ DYMO recognized that paper-to-digital trend was in its infancy and likely to grow as people seek to eliminate paper and become more mobile: “laptop filing.” ▪ Saw fit with DYMO’s “hardware/software” strategy. ▪ In 2006, Newell acquired Card Scan and OmegaDocs (DYMO File precursor), launching a platform of specialty solutions for paper-to-digital conversion. » Endicia: ▪ After long time partnership with DYMO, and the 2006 launch of DYMO Stamps, Newell acquired Endicia in 2007. ▪ Endicia became foundation for Internet Postage group within the Tech GBU.

4. 4 Key is Integration with Leading Software Platforms » DYMO LabelWriter prints address labels direct from Microsoft Word, Outlook, QuickBooks, ACT, and others. » CardScan turns contact data received in emails and on business cards into actionable contacts in Outlook, ACT, Lotus Notes, GoldMine and Windows Mobile devices. » Endicia Internet Postage prints postage directly from leading auction management software systems. » DYMO File Software converts paper piles to digital files in.doc,.xls and.pdf format for use with Word, Excel and Acrobat. In addition, Software Developer Kits are crucial as they enable 3 rd parties to integrate DYMO and Endicia solutions into their own software.

5. 5 Smaller Enterprises Are Our Focus Source: DYMO User Database April 2007, CardScan User database, April 2008, Endicia estimate from USPS research » Overall the Tech GBU targets smaller enterprises seeking ways to increase their productivity, to better compete against larger ones. ▪ DYMO LabelWriter: 90% of users at offices with <100 people. ▪ DYMO Stamps: 90% of users at offices with <5 people. ▪ CardScan: 50% of users at offices with <100 people. ▪ Endicia: 85% of users at enterprises with <20 people.

6. 6 But Type of Enterprise is a Better Indicator than Size Legal and Accounting Retail Health Care We’ll do better with an enterprise that has 10 lawyers than a landscaping business with 20 employees. Government / School Focus is on Professional Users

7. 7 The Opportunity Ahead of Us » To increase revenue and drive profitability from consumables and recurring revenue, we plan to: ▪ Expand our suite of productivity solutions designed to help busy enterprises get more done and get back to business. –Ensure the simplest integration with key software platforms – Microsoft Office, QuickBooks, etc. –Enhance our SDKs for systems integrators. ▪ Unify branding under DYMO, aiming our message at small and medium size enterprises. ▪ Optimize the strengths of targeted marketing and installed base communications to broaden awareness and improving customer relationships.

8. 8 Tech GBU Business Model Hardware Label Printers Scanners Scales Consumables Labels Stamps Service/ Subscription endicia BankServe Software All solutions are software dependent Suite of Solutions for SMBs Organizational Structure? Embrace resellers (VARs)? Input (Scan) Cards Checks Invoices Receipts Documents Output Labels Postage

9. 9 New Products » Input: ▪ DYMO Check Scanning service ▪ DYMO Receipt /Invoice scanning –Both integrated with the small business accounting platforms - QuickBooks, Peachtree. » Output: ▪ DYMO Visitor System ▪ DYMO Shipping Solution

10. 10 Unify Branding under DYMO » Umbrella positioning that says “DYMO can help me do it” – easily, affordably, professionally. » Increases likelihood that consumers will consider any individual DYMO product for the task at hand. - Too much paper? Scan it. - Need to get organized? Label it and file it. - Need to get mail out the door? Print the postage.

11. 11 Optimize Marketing » Build the DYMO brand through cost-effective tactics: ▪ On our web sites, sell efficiently and comprehensively to “search-and- shop” small businesses. ▪ Thanks to high rate of product registration, leverage customer relationships to cross-sell, up-sell, gain referrals and increase purchase of consumables. » Target high yielding vertical markets. » In all cases, make DYMO synonymous with easy ways to save time, get more done and get back to business.

12. 12 What’s the Upside? » Just in the USA, there are 8 million small offices, most with under 10 employees. ▪ There are another 14 million identified home based businesses, and some of them can benefit from our solutions. ▪ And there are 24 million home offices used for after hours work and telecommuting. » All these are targets for our expanding set of solutions. » And these represent three powerful revenue streams: ▪ Sales of printers, scanners and software. ▪ Subscriber fees from Endicia and Check Scanning services. ▪ Sales of consumables for printer products.

13. 13 Size of the Prize » Assume 1 million small businesses ▪ Average monthly fee between Deposit and Endicia of $15 ▪ $180 million/yr at 80% margin » Assume 1 million users at $5/month consumable revenue ▪ $60 million/yr » Potential @ 1mm users: $240 million per year

14. 14 Intuit as an example.

15. 15 Intuit Profile » Founded 1983; public 1993; approx. 8,000 employees » 2007 Revenue – $2.7 billion » Market Capitalization – $8.9 billion » Forward P/E – 27.2x Company Description Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Our flagship products and services, including QuickBooks, Quicken and TurboTax software, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries and Lacerte are Intuit's leading tax preparation software suites for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.QuickBooksQuickenTurboTaxProSeriesLacerteDigital Insight

16. 16 Intuit Profile

17. 17 Intuit Profile From: $99.95 $199.95 $499.95 $3,000.00 Mission Intuit’s mission is to revolutionize people’s lives by solving important problems. Our goal is to create solutions so profound and simple that customers wouldn’t dream of going back to their old ways of keeping their books, managing their businesses, preparing their or their clients’ taxes, or organizing their finances.

18. 18 Intuit Strategy » Three principal businesses – Small Business, Tax and Financial Institutions » Growth Strategy: ▪ Be in growth businesses, high-profit businesses and attractive new markets with large unmet or underserved needs that we can solve well; ▪ Our core competency is customer-driven innovation applied to solve important customer problems simply; ▪ We seek to continuously improve our existing solutions to delight customers by creating product and service experiences that are dramatically better than the alternatives; ▪ We approach new opportunities by developing products and services designed to attract customers who do not use software (non- consumption) and by offering solutions that have better value compared with higher-priced alternatives (disruption); ▪ This strategy helps us to build large user bases and create durable competitive advantage.

19. 19 Sales and Distribution Channels » Multi-channel shop and buy experiences – encompasses internet plus other channels » Direct sales – websites and call centers » Retail – office super stores » OEM – e.g., Dell » Third-party “value-added” distribution arrangements – joint marketing arrangements: ▪ Open Solutions, Fidelity Information Services, Metavante and CheckFree

20. 20 Financials

21. 21 Acquisitions » 1993 ChipSoft, Inc. (TurboTax product line) » 1998 Lacerte Software Corporation and Lacerte Educational Services Corporation (Professional tax) » 1999 TaxByte, Inc. (Professional tax) » 1999 Computing Resources, Inc. (Payroll services) » 1999 Compucraft Tax Services, LLC (Professional tax) » 1999 Boston Light Software Corporation (Small business services) » 1999 SecureTax, Inc. (Professional tax) » 1999 Turning Mill Software, Inc. (Small business services) » 1999 Rock Financial Corporation (Quicken Loans) Business sold to Quicken Loans management team in August 2002 » 2000 Greenpoint Software Ltd. (Professional tax - Canada) » 2000 EmployeeMatters, Inc. (Employee administration services) » 2001Tax and Accounting Software Corporation (Professional tax) » 2002 CBS Employer Services (Payroll services) » 2002 Management Reports Inc. (Property manager solutions) » 2002 Eclipse, Inc. (Wholesale durable goods distributors management software) Business sold to Activant Solutions in August 2007 » 2003 Income Dynamics, Inc (Consumer tax) » 2003 Innovative Merchant Solutions (Small business services) » 2005 MyCorporation.com (Online business incorporation services) » 2006 StepUp Commerce Inc. (Online shopping services) » 2007 Digital Insight Corp. (On-demand banking services) » 2007 Homestead Technologies Inc. (Web site and Web store solutions) » 2008 Electronic Clearing House Inc. (Electronic payment processing solutions)