2. The Vincent La Fiura Home Selling System Presented by RE/MAX West Realty Inc……. Brokerage Making Your Home Buying Dreams Come True!

3. Advertising Presentation Internet Consumer Programs Track Record Performance Guarantee Vincent La Fiura, Broker

4. My MISSION Vincent La Fiura, Broker

5. To Sell Your Home: Faster Top Dollar For Top Dollar Least Amount of Hassle With the Least Amount of Hassle Most Convenience With the Most Convenience _________________________________________ Vincent La Fiura

6. Research indicates that 72% of homeowners who used other agents are Dissatisfied with their agent’s performance Vincent La Fiura

7. Major Reasons:  INEFFECTIVE MARKETING  POOR COMMUNICATION  POOR RESULTS Vincent La Fiura

8. Research indicates that in a recent survey of homeowners who used us, our Satisfaction and Approval Rating was 91% We have a 91% Satisfaction Rating Vincent La Fiura Effective Marketing Good Communication Good Results

9. The ABC’s of Real Estate Service (What Most Other Realtors Do) The ABC’s of Real Estate Service (What Most Other Realtors Do) Advertise themselves Bang a sign on your lawn Create an ad for the paper (and maybe run it) Download your listings to MLS Encourage their office to show it Figure they might try an Open House Get on their knees and pray it will sell Advertise themselves Bang a sign on your lawn Create an ad for the paper (and maybe run it) Download your listings to MLS Encourage their office to show it Figure they might try an Open House Get on their knees and pray it will sell _________________________________________ Vincent La Fiura

10. The ABC’s of Real Estate Service (What Most Other Realtors Do) This is the way that real estate has been practiced for over 100 years, and unfortunately, it’s still the way most other agents operate today. In our fast changing world, these traditional methods practiced by most other agents have proven to be less and less effective. As we go through this program, you’ll discover that you can realize we’re different, that’s why we use the latest technology, business systems, and proven consumer innovations which go far beyond this antiquated ABC approach. This is the way that real estate has been practiced for over 100 years, and unfortunately, it’s still the way most other agents operate today. In our fast changing world, these traditional methods practiced by most other agents have proven to be less and less effective. As we go through this program, you’ll discover that you can realize we’re different, that’s why we use the latest technology, business systems, and proven consumer innovations which go far beyond this antiquated ABC approach. _________________________________________ Vincent La Fiura

11. Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home. Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers. Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home. There are many things I do, to get your home sold. In fact, there are 119 different things we do to get your home sold Vincent La Fiura

12. _________________________________________ There are many things we to do to get your home sold ? Meet with the homeowner to list their home ? Tour home and property and measure all rooms and lot dimensions ? Get pertinent information like age, survey, taxes, lot size, and area features ? Determine key selling features of the home ? Prepare a thorough Comparative Market Analysis of the Neighborhood ? Prepare all paperwork for proper documentation of the listing ? Transfer all paperwork for proper documentation of the listing ? Take a picture of the property ? Order Virtual Tour & Digital Photos ? Get keys cut & affix a Lockbox ? Put up a sign and applicable sign riders ? Upload all listing details onto MLS (Multiple Listing Service) ? Upload listing, photos, and features onto our Internet Website ? Write an ad for the property ? Design an ad space for the ad ? Place the ad in appropriate media - Talking Ads, Newspaper, Magazine, Real Estate News, Flyers, Internet ? Ensure proper rotation for the ad in media ? Make cold calls to source new buyers and sellers ? Knock on doors to source new buyers and sellers ? Preview homes for prospective buyers ? Show homes to prospective buyers ? Prepare feature sheets for the home ? Prepare flyers for property ? Deliver the feature sheets to the homeowner ? Organize an Open House ? Attend the Open House (Usually Half a Day) ? Remain up-to-date on all showings of your home ? Talk to agents who have shown your home to gather useful buyer feedback ? Keep in touch with homeowner regarding feedback from showings ? Receive offers for the purchase of the home ? Present offers to the homeowner ? Negotiate a price settlement between the home seller and the home buyer ? Prepare all sale documentation for the lawyer Vincent La Fiura

13. You can feel confident knowing that you always receive superior service and proven results with my system. You receive the services of an entire Team instead of just a single agent. Our Volume is Your Benefit. You can feel confident knowing that you always receive superior service and proven results with my system. You receive the services of an entire Team instead of just a single agent. Our Volume is Your Benefit. _________________________________________ With Vincent La Fiura

14. You Get My Innovative Consumer Programs You Get My Innovative Consumer Programs

15. Internet Marketing Sources And Programs Venture Realty.ca Hot Properties4Sale.net RE/MAX.comGoogle Toronto MLS MLS.caRealtor.com RE/MAX West.com Full Page Ads Editorials Classified Ads Vincent La Fiura

18. The Problem With Traditional Open Houses _________________________________________ Little or No Benefits to Homeowners Other Agent At least I can catch some Zzz’s

19. We concentrate our efforts on the entire market Most other agents only do limited Advertising and do ineffective open houses. This covers only 4% of the market. What about the other 96%? Vincent La Fiura

20. My BUYER PROFILE SYSTEM Vincent La Fiura

21. Benefits of My Buyer Profiling System for Home sellers Your home is exposed to a group of highly pre-qualified and interested buyers. The mailings to our Buyer Profile group are very select and represent a powerful way of presenting your home to this attractive group. This service builds buyer loyalty, giving us a larger number of serious prospects to bring through your home. Vincent La Fiura

22. Benefits of Our Buyer Profiling System to Homebuyers They receive regular mailings, faxes, or e-mails on all newly listed homes which match their criteria (including pictures). After previewing the information, they select the homes they’re interested in viewing, and then go to see them. This service is absolutely free and obligates them to nothing.

23. When Buyers are Looking For a Home, They Often Don’t Get the Selection They Want and Need The Problem With Most Other Agents is: Most Other Agents pick 6 homes, show you 4 and try to sell you 1

24. My Solution Our One-of-a-kind Buyer Profile System gives buyers priority access to all hot new listings that match their home buying criteria _________________________________________ Vincent La Fiura

25. Here’s How Our Buyer Profile System Works For You Vincent La Fiura

26. _________________________________________ My Solution With Our One-of-a-kind Buyer Profile System is able to work with over 300 buyers at any given time who have priority access to hot new listings that match their home buying criteria. My System provides sellers like you what they want and need - Many Serious, Qualified and Ready-to-Act Buyers in the market to buy a home just like yours. Vincent La Fiura

27. My Unique INTERNET Approach My Unique INTERNET Approach Makes Homeselling and Buying Easy, Desirable and Fun Vincent La Fiura

28. Buyer Broadcast email communication Database broadcasting of NEW listings to buyers. Result: Sell Your Home Faster!!! Buyer RE/MAX Internet Marketing Program RE/MAX Customized Marketing Services With our Unique Marketing Program, Your Listing reaches over 5,000 clients, hundreds of Internet portals, and reaches over 20,000 TREB agents and their clients via the Internet

29. My Unique & Innovative Internet Marketing Plan 89% Internet 2005 – 89%

30. My Unique & Innovative Internet Marketing Plan

31. You get exposure to the greatest number of buyers You get one of the most effective ways to attract buyers ways to attract buyers You get the Best Possible Price in the shortest time possible

32. My PERFORMANCE GUARANTEES Vincent La Fiura

34. My TRACK RECORD AND COMMUNITY PREFERENCE My TRACK RECORD AND COMMUNITY PREFERENCE

35. List to Sales Ratio List to Sales Ratio How close will your home sell to asking price? According to the Toronto Real Estate Board, homes are selling on average for 97.0% of asking price. However, our clients homes sell on average for 98.7% (i.e. 1.7% higher - an average of $5,000 - $11,700 more). This means … Your home will sell for more with Vincent!!! _________________________________________

36. Days on Market Days on Market How fast will your home sell? According to the Toronto Real Estate Board, homes are selling in an average of 42 days. However, our clients homes sell in average of 20 days - in 50% less time. This means … Your home will sell faster with Vincent!! _________________________________________

37. Success Ratio How likely is it that your home will sell? According to the Toronto Real Estate Board, there were 229,252 homes listed for sale last year, but only 67,612 sold. This means that only 29.4% of all homes listed for sale actually sold. By contrast, we sold 75% of all properties we listed. This means you have a more than a 150% greater chance of selling... Your home is more than two and a half times as likely to sell with Vincent!! _________________________________________

38. Bringing Buyers How likely is it that the agent who lists your home will bring the buyer? According to the Toronto Real Estate Board, the average other agent only sold 8% of their listings themselves. In other words, 92% of the time, they rely solely on other agents to bring the buyers. By contrast, we sell 32.4% of our own listings. With us, there is a 4 times greater chance that we will bring our own buyers. What is better for you? Hiring an agent that will rely on other agents to bring buyers, or someone who will brings their own buyers? With us, you have a 400% greater chance that we will bring our own buyer! Bringing Buyers How likely is it that the agent who lists your home will bring the buyer? According to the Toronto Real Estate Board, the average other agent only sold 8% of their listings themselves. In other words, 92% of the time, they rely solely on other agents to bring the buyers. By contrast, we sell 32.4% of our own listings. With us, there is a 4 times greater chance that we will bring our own buyers. What is better for you? Hiring an agent that will rely on other agents to bring buyers, or someone who will brings their own buyers? With us, you have a 400% greater chance that we will bring our own buyer! _________________________________________

39. Our North American Television Advertising Campaign Our Canadian & U.S. Advertising Resources Combine To Provide Powerful Marketing Tools!! Vincent La Fiura

40. Our Volume is Your Benefit Because we sell so many homes, there are many things we can do for you that others simply can’t: We have the experience to negotiate the highest price, faster, and with the least amount of hassles, as well as the professional contacts to get you the best affiliate services. We outspend all local single agents in our marketplace to advertise your home. We have pioneered unique and exclusive programs not offered by many other agents in the local markets (i.e. Trade Up Program, Buyer Profile System, Cash Rewards, etc.). Your property will be advertised to buyers in your market area. Unlike most other agents who work a small local area, we are able to cover a larger market area with our specialized Office approach. Our Volume is Your Benefit Because we sell so many homes, there are many things we can do for you that others simply can’t: We have the experience to negotiate the highest price, faster, and with the least amount of hassles, as well as the professional contacts to get you the best affiliate services. We outspend all local single agents in our marketplace to advertise your home. We have pioneered unique and exclusive programs not offered by many other agents in the local markets (i.e. Trade Up Program, Buyer Profile System, Cash Rewards, etc.). Your property will be advertised to buyers in your market area. Unlike most other agents who work a small local area, we are able to cover a larger market area with our specialized Office approach.

41. In Summary Here’s How You Benefit Vincent La Fiura

42. In Summary Here’s How You Benefit Specialized Knowledge You Will Get the Right Information and Advice You Will Get the Right Information and Advice _________________________________________ Vincent La Fiura

43. Strong Office Support Strong Office Support In Summary Here’s How You Benefit You Will Receive Better Service You Will Receive Better Service _________________________________________ Vincent La Fiura

44. In Summary Here’s How You Benefit A ggressive Marketing, Innovative Consumer Programs and Leading Edge Technology You Will Get Better Results, In Less Time, With Less Hassle to You You Will Get Better Results, In Less Time, With Less Hassle to You _________________________________________ Vincent La Fiura

45. More than Twice as Fast 1.7% - $5,000 - $11,700 More Money 2 1/2 times as Often We Bring 4 times MORE buyers Cash Rewards Program More than Twice as Fast 1.7% - $5,000 - $11,700 More Money 2 1/2 times as Often We Bring 4 times MORE buyers Cash Rewards Program Our Bottom Line … … Our Homes Sell … ___________________________________________________________________________________________________ How much will this add to your bottom line? Vincent La Fiura

46. We Are the Fastest Way to... Vincent La Fiura

47. The Next Step... Vincent La Fiura Let’s Work Together...