1. Our New Email Marketing Tools Dan Szymczak Director of Technology

2. Overview What has been learned Approach to the new tools Initial designs and ideas

3. Were we have come from PowerMTA servers Up for 174 days sending 192 million per server Over 70 IP addresses Responsive / Mobile Year end Feedback loops Reputation Bounce classifications Delivery / testing Conditional content From our ‘James’ email server to

4. Goals Smarter UI Easy editor Template language for Agencies and Freelancers ‘Remember where you left off’ Integrated tools Combined reporting ‘Oh sherbet’ button

5. Designs “Email campaigns” with attaching emails Attach new emails to split tests and conditional content Birds eye view into a more details Track the progress Quicker reports

7. Creating the email Duplicate Templates From scratch From upload

12. Editing the email “Email campaigns” “Attach” emails to split tests and conditional content Birds eye view -> detail Track the progress Quicker reports

16. Placeholders Template tools Editable regions Easier for non-technical users

19. Sending Quick opt in selection ( List management ) Overview of emails for quick reference and testing Better schedule tools Better sending logic Oh ‘sherbet button’

21. Thank you