1. prepared by Howard Ballon TRAILER TEST Report Extremely Loud and Incredibly Close

2. 2 MIND CLOUD – Teaser V4a (Mojo) N=398; Unclassified=8% Above average personal relevance; The Love of a parent for their child 12% Special Father and Son relationship 12% Remembering the 9/11 Tragedy 12% The agony of and dealing with Loss 12% Unclassi fied 8% Journey of discover y 2% The love of your Family 64% Complexity and importance of family relationships 11% The importance of time spent with family 7% Value and importance of life and family 13% My relationship with my own Dad 8% The Closeness we have with Family 10% Tragedy of 9/11 People and how they are affected by the tragedy stands central to it all 13% Importance of Friends 4% Importance of Family/Family Bonds Family Coming Together

3. 3 “CARE ABOUT” or “ENJOY”Percentage Of Mentions T O P I CGENDERAGE TotalFemalesMalesUnder 3030 and older The love of family63.668.157.667.959.6 Value and importance of life and family13.110.616.311.614.4 People and how they are affected by the tragedy stands central to it all 12.815.59.311.613.9 Special father and son relationship12.313.710.5 13.9 The love of a parent for their child12.314.29.910.014.4 Remembering the 9/11 tragedy12.115.08.114.210.1 The agony of and dealing with loss11.613.39.313.79.6 Complexity and importance of family relationships11.312.49.910.012.5 The closeness we have with family10.39.711.110.010.6 My relationship with my own dad8.35.811.68.48.2 The importance of time spent with family7.08.45.27.96.3 Importance of friends4.04.43.56.31.9 Family adventure3.03.52.34.21.9 Journey of discovery1.82.21.22.61.0 New York1.81.32.31.61.9 Teaser V4a (Mojo) Trailer Test – By Gender/Age

4. 4 MIND CLOUD – Streets V10 (Wildcard) Personal feelings and memories of my family 18% Hopes and Dreams 5% Never giving up 1% 9/11 4% Facing your fears 4% Journey of discovery 18% The importance of family 50% Legacy of the father for the son 12% Pain of Loss 24% Closeness of family bonds 31% Cherishing loved ones 19% Memories we care about 6% A good story 11% Compassion ate interactions with people 12% Spending time with family 7% Focusing on the important things 24% Above average personal relevance; N=546; Unclassified=5% Not taking relationships for granted Perseverance Keeping memories alive / Leaving part of you behind