1. Mercedes-Benz Daimler AGBy Ellese Launer

2. Brief History Daimler is the parent company of Mercedes-Benz Manufactures cars in 13 division It was established in 1886 by Gottlieb Daimler and Carl Benz Based in Stuttgart, Germany The first Mercedes was placed on the market on December 22, 1900 Daimler AG is still known as the world’s most successful automobile companies Their goal is to “Create exciting premium automobiles that set standards in design, safety, comfort, perceived value, reliability and environmental compatibility. Produce commercial vehicles that are the best in their respective competitive environment, and outstanding service solutions related to these products.”

3. Dr. Dieter Zetsche- Chairman of the Board of Management Daimler AG/Head of Mercedes-Benz Cars Dr. Wolfgang Bernhard- Manufacturing and Procurement Mercedes-Benz Cars & Mercedes- Benz Vans Dr. Christine Hohmann-Dennhardt- Integrity and legal Affairs Wilfried Porth – Human Resources & Labor Relation Director Bobo Uebber- Finance &controlling/ Daimler Financial Services Dr. Thomas Weber- Group Research &Mercedes- Benz Car Development Board of Directors

4. Product and Services Thirteen classes of cars : C E S CL CLS GLK M GL R SLK SL SLS Coupes and Sedans, SUVs and Crossovers, supercars and Roadsters Eco-friendly line of hybrids, electric motors and fuel efficient cars Build your own Mercedes-Benz New and used cars, lease a car Payment estimator Financial options Online support

5. International Business Headquarters in Stuttgart, Germany Develop, manufacture and produce in over 200 countries Main production sites are US, Germany, Western Europe, Asia Pacific Most prominent markets right now is China Expanding in South America Expected Sales for the upcoming year: Germany: increase in sales US and Western Europe: unpredictable Asia: Huge portion of demand and sales

6. Achievements 2008 Mercedes-Benz was place 11th in Top 100 Global Brands 2010, Daimler AG was ranked number one in Europe’s most valuable automobile and parts companies 2010, Mercedes-Benz was ranked 10 in companies with the highest reputation in leadership around the world Advance technology in hybrids Night view assist Distronic Plus BlueTEC The C300

7. Challenges Increase in automobile market Competition GM Ford Porsche Slow growth after economic crisis Unable to raise prices even when cost of production is increasing

8. Global Impact Eco friendly- BlueTECH Safety- Designed review monitors Economically-Daimler is implementing 10,000 new jobs world wide

9. Financial Evaluation Significant loss in revenue starting in the year 2008 2010, there was a 20% increase in sale units in the first quarter Market expansion, variety in products, and new innovation and technology

10. To Conclude Continuous push for new ideas, designs and technology to further expanded their reputation Impressive job in the face of one of the worse recessions. Increase the variety of vehicles and expand the market in foreign countries has coincided with the company’s success One suggestion that would benefit the company would be to place advertisement centered on the green movement Mercedes- Benz is participating in