1. MARKETING, SALE AND DESIGN OF SPECIALTY LICENSE PLATES TEXAS ROAD MAP 2 nd September, 2009

2. Agenda Introductions The Joint Award Behind the Scenes What’s stayed the same? What’s different? New creative direction Timing How does it affect existing plate vendors? Question time

3. Introductions

4. Steve Farrar - President Sean Kennedy - Vice President Kim Drummond Public Relations Manager Christine Randolph Project Manager My Plates Team

5. The Joint Award Both companies: - Successful, entrepreneurial, minority owned - Texas based and owned - In complementary industries, each with its own strengths - Fully committed to making this program a success for Texas

6. Behind the Scenes Marketing / Admin Office Austin Customer Care and Sales Center Lufkin / Nacogdoches IT Hosting and Business Support Dallas Advertising and Communications Longview

7. What’s going to be the same? Trading as My Plates Retain the URL www.myplates.comwww.myplates.com Retain previous vendor plates Retain the website

8. So what’s different? New plate releases New categories New pricing schedule New leadership and direction

9. Possible New Plate Releases New black and white T-Plate Corporate / organization license plates 7 Character PLP’s Auctions

10. New Categories Background only option Freedom series (7 characters) Souvenir plates

11. New Pricing Schedule ( Proposed ) Term & Prices Category Name1yr5yr10yr Souvenir$40 one time fee Background Only$55 $195 $295 Custom$85$225$325 T-Plates (Premium)$95$395 $495 Luxury $195$495 $595 Freedom (7)$395$695$795

12. New Direction New creative direction – New creative theme, fresh execution New marketing direction – Mainstream communications as well as affinity based groups across Texas.

13. New Creative Direction

14. CREATIVE APPROACH myplates.com

16. Timing -October 29 -Commission Hearing approval of the proposed pricing schedule -Then it takes 20 days for the rule to become effective -November 19 -Target launch date “GO LIVE” to start selling plates

17. How does it affect you? -Short term -All statutory plate prices are the same: Unchanged -All statutory plates purchased through TxOnline: Unchanged -Mid Term -Within our contract, we have agreed to host all SLP Vendor plates on the My Plates site within 6 months of becoming operational. -Target date for this: 19 May, 2010 -Long Term -We are committed to increasing the awareness and market penetration of SLP/PLP’s within the state of Texas and it is hoped that everyone benefits from this increased demand/desire. -We will also be preparing a “partnership program” which we hope to talk to you all about in the early part of 2010.

18. Questions?

19. SB 1616 This bill primarily relates to Souvenir Sponsored Personalized and Vendor-marketed specialty license plates It contains amendments effective 9/1/2009 to existing Sections and adds new Sections to the Transportation Code, Chapter 504, Subchapters G through J.

20. Changed Repealed: Plain Personalized License Plates for $40

21. Not Changed and “Grandfathered” Not changed: –$30 price of existing charity plates –Organizations may enter into mutual agreements to develop new specialty plates with the vendor Grandfathered: (as long as they are renewed annually) –Customers with plain $40 Personalized License Plates

22. Vendor May: Contract with sponsors of plates established before September 1, 2009. –Vendor-marketed plate fee established by rule applies –$8 to TxDOT for administrative costs –State ’ s share/split goes to state sponsor's designated account –Remainder of fee goes to the vendor Set new plate prices with commission /board approval

23. Beginning September 1, 2009, the Vendor will have exclusive right to: Full color plate designs Auction of plate patterns or words Transfer a pattern or word from one owner to another Per contract: seven-digit personalized patterns