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Calgary Titans Junior A Female Hockey Team 2011 - 12 Sponsorship Opportunity Presentation Calgary Titans Contact: Craig Sparrow, Head Coach & Manager

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Presentation on theme: "Calgary Titans Junior A Female Hockey Team 2011 - 12 Sponsorship Opportunity Presentation Calgary Titans Contact: Craig Sparrow, Head Coach & Manager"— Presentation transcript:

1 Calgary Titans Junior A Female Hockey Team 2011 - 12 Sponsorship Opportunity Presentation Calgary Titans Contact: Craig Sparrow, Head Coach & Manager http://calgarytitanshockey.ca/ W: (403) 234-9722 (#223) C: (403) 660-9641 Email: sparrow@calgarytitanshockey.ca

2 The Alberta Junior Female Hockey League The Alberta Junior Female Hockey League (the “AJFHL” http://ajfhl.ca/) was formed in 2009 and is in its third year of operation http://ajfhl.ca/ The AJFHL was conceived and formed to fill a void left in the careers of young, female hockey players who aged out of their minor hockey careers, and wish to continue playing hockey against their peer group at a high level of play in an exciting, competitive, skillful and fast paced hockey environment Prior to the formation of the AJFHL, other than varsity or college opportunities, the only place for young, junior age female hockey players to play was in local recreational leagues, some mixed and some women’s only leagues of all ages The AJFHL currently includes a Northern Division, consisting of 5 teams, Edmonton, Sherwood Park, Fort Saskatchewan, Spruce Grove and Irma, and a Southern Division, currently consisting of 5 teams, Red Deer, Cremona, Lethbridge and two Calgary teams

3 About The Calgary Titans The Calgary Titans (http://calgarytitanshockey.ca/) are an ice hockey team consisting of young, female hockey players who are between the ages of 18-21http://calgarytitanshockey.ca/ 80% of the players on the Titans are currently university or college students with full academic course loads and many work part time during the school year Many players are from outside the Calgary area and several provinces in Canada such as Ontario, Manitoba, and British Columbia The players are highly motivated and disciplined and are required to organize their affairs so as to combine the best of academics, sports, work and their social lives Most players have limited financial resources and are involved in fund raising activities of some kind to help bear the costs All management and coaching staff are unpaid volunteers so 100% of funds raised are applied directly to team expenses

4 Why do the Titans need sponsors? No financial support from Minor Hockey – All of our players are 18+ so they do not fall under the jurisdiction of Minor Hockey and receive no funds from minor hockey organizations or discounted pricing as a consequence Lottery funding not approved – The Titans have not been approved for lottery/gaming funds at this time Other fund raising opportunities – There are some limited fund raising opportunities available for the players however, they are not sufficient to defray the costs of operating the Titans and many players are time constrained to pursue these opportunities on their own Ice time and travel is expensive – The AJFHL season consists of 26 regular season games in total, 13 of which are home games – Each home game requires $500 for ice and referees – Practice ice time once per week is in addition to the games – Referees for each home game are at the cost of the Titans – Each away game requires approximately $1,000 for bus transport – Hotel costs for away games are shared – The Titans are currently projecting a significant operating loss in excess of $15,000.00 which must be made up personally by cash call to the players in the absence of sponsorship and fund raising. Team future – The risk of not launching a team next year due to financial uncertainty is a huge concern for the Titans. If the players had to absorb all costs of the team, they simply would not be able to play!

5 What’s In It for our Sponsors? Exposure – Corporate Logo and Link placed on the AJFHL and Calgary Titans websites – Sponsor name on jerseys giving you corporate exposure in North, East, West and South Alberta – Logo and/or name displayed on Team banner – Public announcement of sponsorship at home games – Potential volunteers for Corporate charity/publicity events Community Involvement, Advertising & Goodwill – Female sports receive a mere sliver of funding that their counterparts receive – you could be a big fish in a small pond and stand out! Future Employees? – Majority of players are in post secondary educational institutions advancing their careers and are young, highly educated and looking to kick start their careers with a trusted employer involved in their community – what better time to establish a contact? Future Customers or Consumers? – Depending on the nature of your business, the players, their parents and friends are potential customers, clients or patients for your goods and services

6 Calgary Junior A Sample Sponsor Banner * Sponsors indicated are for illustration purposes only ROTARY CLUB OF CALGARY Proudly sponsored by Sample Sponsor Banner CALGARY TITANS JUNIOR “A” FEMALE HOCKEY TEAM

7 Sponsorship AmountSponsorship Benefits Any amount $$$$$Company Logo/Name displayed on the Team Website Bronze Sponsor $250 or more Sponsorship for one player ’ s jersey (home or away)  Company logo can be prominently displayed on jersey (sponsor to provide logo patch for attachment to jersey)  Company logo displayed on team and AJFHL website  Company logo is displayed on team sponsor banner Bronze Plus Sponsor $500 or more Sponsorship for one player ’ s jersey (home and away)  Plus benefits listed above for Bronze Sponsor Silver Sponsor $1,000 or more Sponsorship for 3 players jerseys (home and away)  Plus benefits listed above for Bronze Sponsor Gold Sponsor $2,500 or more Sponsorship for one set of jerseys (home or away)  Plus benefits listed above for Bronze Sponsor Platinum Sponsor $5,000 or more Sponsorship for team ’ s jerseys (home and away)  Plus benefits listed above for Bronze Sponsor Sponsorship Benefits

8 If you would like to sponsor the Titans please make a cheque payable to the Calgary Titans and forward the same to either of the individuals below or do not hesitate to call or send an email if you would would like to know more about the team or the Alberta Junior Female Hockey League: Craig Sparrow – Head Coach Ph: W: 403-234-9722 (#223) C: 403-660-9641 Email:sparrow@calgarytitanshockey.ca What to do if you would like to sponsor the Calgary Titans


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