1. Introduction to Social Trends & Demographics in Canada 1.What are Social Trends? 2.What are demographers? 3.Demographic Groups 4.How Population Changes

2. Introduction to Social Trends Social Trends – large-scale changes in our society (such as: immigration increase, decreased fertility rates, increase in the number of older first-time parents). Demographers – social scientists who study human populations and provide population data and statistics – Anthropologists – study the ways that social trends affect cultures – Psychologists – how changes affect individuals – Sociologists – explore the impact on families, social institutions and other groups

3. Demographic Groups Demography – the study of human population Demographers use population statistics to identify different age segments and make recommendations about the social and economic needs of various groups Demographers project population growth rates into the future – Governments uses this information to help planning (i.e. school developments, health care budgets, job creation programs, etc.) – Population data also helps shape immigration policies, determining how many people will be allowed into a country on a given year

4. Demographic Groups Anthropologists use data to determine reasons for changing patterns in population growth within countries and within specific groups Several Different Generations born during the past half century in Canada have been identified: Pre-boom – Parents of the boomers Baby Boom – Well-to-do early baby boomers = “Yuppies” (aka Young Urban Professionals) – “Dinks” = Double-Income-No-Kids Generation X Baby Bust – Twentysomethings Echo Boom – Generation Y – “Puppies” = Yuppie children Post-Echo – Generation Z – Millennium Kids

5. Demographic Groups Copy and complete the chart on the next slide. The birth dates of the groups overlap in some places (and can be found on pg. 145 of the text). The television, film, and/or musical representations for each generation should be from the years in which most of the members of the generation were in their late teens, representing the music the generation created and still often listen to and calls their own. The last column should pain a picture of the generation: What were some recurring themes in the most popular TV shows, films, and music of each era? Make predictions for the post-Echo group’s taste in TV, films, and music

6. Generational NamesBirth DatesCharacteristics (values, income, lifestyle, etc.) TV, Film, and/or Musical Representations Pre-boom (Parents of the boomers) Before 1946 Baby Boom Yuppies/Dinks/Me Generation Generation X Baby Bust Twentysomethings Echo Boom Generation Y/ Puppies Post-Echo Generation Z/ Millennium Kids

7. Generational NamesBirth DatesCharacteristics (values, income, lifestyle, etc.) TV, Film, and/or Musical Representations Pre-boom (Parents of the boomers) Before 1946- religious - traditional - work ethic -Patriarchal -Chaplin -Sinatra -Swing -Big Band Baby Boom Yuppies/Dinks/Me Generation 1946-1966- suburban - traditional -Hippie -Beatles -Elvis -Jive -Hula Hoop -Leave it to Beaver Generation X1960-1966- materialistic - disposable income - free love -Psychedelic -Drugs -Rolling Stones -Hendrix -The Who Baby Bust Twentysomethings 1967-1979-Drive ins -divorce act - birth control -Monkeys -Disco -Brady Bunch -Mork and Mindy Echo Boom Generation Y/ Puppies 1980-1995-Big hair -Rap/hip hop -sexuality -Cosby Show -Alf -Grunge Post-Echo Generation Z/ Millenium Kids 1996-2010-Girl power -Politically correct -Hyper -Overweight -Commercials -Kids TV

8. How Population Changes The development of demographic groups is caused by: – Natural balance of births and deaths – Movement of people Natural Increase/Decrease – Births > Deaths = natural increase – Births < Deaths = natural decrease – Calculated by: births – deaths = natural increase/decrease Net Migration – Difference between immigrants and emigrants – Immigration – Emigration = Net Migration (+ve number means immigration is larger, -ve number means emigration is larger) Population Change – Natural Increase/Decrease + Net Migration = Population Change

9. How Population Changes 1946 – 1966: – Immigration and high birth rate caused Canada’s population to grow from 12 million to 20 million (a 3.3% growth rate per year, that is huge!) – Birth rates were so high for this time period that by 1966 approximately half of all Canadian were 24 years of age or younger “Youthquake” – a culture of protest caused by a young society of people eager for rapid social change (the baby boomers!)

10. Questions to Consider It is predicted that soon half of the population will be over 60. What might we call what our culture will be experiencing at that point (I suspect it won’t be “youthquake”). How might that culture be characterized? How might the size of the baby boom generation impacted the psyche of individual members of Generation X? Try to think of 3-5 items that people in each demographic era would be likely to purchase. Are your items based on preconceived stereotypes of each generation?

11. Work to Complete Tomorrow! 1.Read pages 147-151 2.Define all of the key concepts on page 147. 3.Write a summary for each of the 3 concepts: World War II and the Baby Boom, Immigration and the Baby Boom, Population Pyramids 4.Complete questions 1-5 on page 151. Extra Work – Prepare for your seminar, continue researching sources for your ISU, complete any outstanding work!