1. Evolution of Campus Switching
Marketing Presentation
Marketing Presentation
Muninder Singh Sambi
Speaker Name
Designation
Sr. Director – Product Management
Speaker Name
Designation
Date: 00/00/0000
Date: 28/05/2015
Date: 00/00/0000

2. Application Assurance
Evolving Campus Demands The Application Landscape Is Changing
SCALABILITY
High density 10G/40G in Campus
Network Virtualization
RF Optimization
INTERNET OF THINGS
IOT for Carpeted Space
Light as a Service
New Uses for Wired Ports, Greater Demand For Bandwidth
Flexible
WORKSPACE
Less space per Employee
MOBILITY
Trusted Devices
802.11ac
Onboarding
Workspace Flexibility and Mobile Users/Devices
Evolving Campus & Branch Requirements
Security
Of Large Companies are Targeted by Malicious Traffic % 95
Mobility
Application Assurance 6X
2/3
More Mobile Data Traffic by 2015
of Mobile Traffic Will Be Video

3. Improve Customer Experiences Reduce Costs and Improve Efficiency
What Can Cisco Evolved Campus Enable?
Innovate and Transform Your Business
Enable next generation apps
Improve customer engagement
Increase productivity
Higher sales transactions
Grow Revenues
Meet growing user expectations
Faster app performance
Instant access to content
Seamless experience
Improve Customer Experiences
Lower LAN costs
Fully utilize network
Pervasive Layered Security
Lower downtime
Reduce Costs and Improve Efficiency

4. Cisco Innovations Drive Industry Standards
Driving Industry standards – PoE & NBASE-T Example
Cisco Innovations Drive Industry Standards
2000 7W
Inline Power
2003
15W
PoE
2007
30W
PoE+
2011
60W
UPOE
Multi-Gig
IEEE
802.3af
2009
IEEE
802.3at
Soon?

5. Cisco Enterprise Campus Blue print Leading in foundation services
Cisco Prime Infrastructure
Identity Services Engine
APIC-EM
Security
Secure Group Access to Simplify the Network and Enable Virtualized Data Center Services
Resiliency
Maximized Network Availability with Virtual Switching and Stateful Switch Over
Cisco Catalyst /VSS
WISM2/ WLC
Cisco Catalyst 4500E, Cisco Catalyst 3K
WLC
Visibility
Application-Aware Networking to Enable Collaboration, Video, and Other Apps
Wireless APs
Simplicity
Reduce Operating Expenses and Improve Network Application and Service Delivery
Cisco Catalyst 6800/6500 for Campus Core/Dist
Cisco Catalyst 4500E and 3850 for Campus Access
OS Consistency: IOS 15.0 Cisco Validated Designs for Campus Deployment

6. TRADITIONAL WORKSPACE
Catalyst Access Portfolio
Essential connectivity to Unified Access for next-generation workspaces
TRADITIONAL WORKSPACE
UNIFIED WORKSPACE
Security
Video
Mobility
Converged Wired/Wireless Access
Data
Voice
Lead Stackable Switch
Cisco Catalyst 3850/3650
Lead Modular Switch
Cisco Catalyst E
Cisco Catalyst X
Secure, reliable access
Low TCO & energy-efficient
Competitive Feature Set at Compelling Prices
FEATURES
Upto 480G Stacking
Upto 4x10G Uplinks
Stackpower with 3850
Supports up to 50/100AP’s
Scale and Performance
928G Backplane
8 Modular 1/10G Uplinks
Supports 100AP’s*
SCALE

7. UADP ASIC Enables Convergence
Built on UADP
Unique and powerful Cisco innovation
Hardware performance with software flexibility
Optimized Performance
CAPWAP encapsulation/de-capsulation, Flexible Netflow, QoS
Future Proofed and Programmable
Flexparser enables new software features over the product lifetime
UADP is used across multiple platforms
Catalyst 3850, Catalyst 3650, Catalyst 4500/Sup8E, WLC5760

8. Wireless Standards – Past, Present, and Future
CLIENTS / BANDWIDTH
Early 2000
2002
2004
2006
2008
2010
2012
2014
2016
Pervasive
Nice to Have
Media Rich Applications
Mission Critical
802.11n 450 Mbps
802.11ac-
Wave2 3.5 Gbps
6.9 Gbps
Future
802.11ac
Wave1 1 Gbps
802.11g 54 Mbps
802.11a, b 11 Mbps
10Gbps
11Mbps

9. NBASE-T Alliance www.NBASET.org
Founders
Contributors
Adopters

10. Multigigabit Technology: Enabling 802.11ac Wave 2 and Beyond
Multigigabit Switch Ports 1G, 2.5G, 5G and 10G
PoE, PoE+ and UPOE on Multigigabit Ports
Investment Protection
First to Deliver NBASE-T Ready Switches
Catalyst 4500E
Catalyst 3850
Catalyst 3560-CX
Modular Converged Wired and Wireless
Stackable Converged Wired and Wireless
Compact Wired
No New Cabling for ac Wave 2

11. Cisco Multigigabit Ethernet Key Capabilities
Maintain Switch to AP Reach at Higher Speeds
Adaptive Rate Technology (FE, 1G, 2.5G, 5G, and 10G)  Future proofed for higher speeds
Infrastructure Investment Protection
Supports 100m distance with Cat5e cabling up to 5G speeds for Brownfield
Supports Cat6a cabling for Greenfield deployments for higher speeds
POE/POE+/UPOE
Cisco Innovation over 10GT Standard to support high end point power needs
Standards Compliant – NBASE-T Alliance
1G and 10G BaseT IEEE standards, intermediate speeds “work in progress”

12. Cisco Multigigabit Ethernet Cabling Support Maximum Investment Protection
Cable Type 1G
2.5G 5G
10G
Cat5e
100m
100m *
N/A
Cat6
55m
Cat6a
Auto-negotiation of cable type of speeds supported
* 0-55m: no restrictions
55-100m: based on customer cabling infrastructure and configuration, there are some corner cases in which customers will experience less than 100m support. In these cases, the system will automatically default to 2.5G (post-FCS SW release support)

13. Industry’s First 40G uplink User access switch
2x40Gig, QSFP
8x10Gig, SFP/SFP+
Performance
80G Non Blocking
80G Non Blocking
Only work on mGig and 10G Fiber (24-port) Switches
Only work on mGig and 10G Fiber (24-port) Switches
Compatibility
All 3850 Uplinks Are Supported on mGig switches

14. The New Catalyst 3850 10G Fiber Switches
# 10G Ports 12 16 24 32 48
Total Capacity
160G
320G
640G
Network Modules
Supported
C3850-NM-4-10G
Slot Used
C3850-NM-8-10G
C3850-NM-2-40G
4x40G fixed
(No FRU Network Module)
Key Features
Stacks with C3850 family – Stackwise and StackPower
Availability
June 2015
September 2015

15. Fixed Power Supply, Fixed Fans
Mini 3650 – Space Constrained 3K switch
Depth of switch – 11.62”
Fixed Power Supply, Fixed Fans
11.62 inch depth, 1RU
Cisco StackWise®-160
Converged Access
Expected FCS
Feb 2016
Upto 770W PoE+ budget
2 SKU’s
24 x 1Gbe
48 x1Gbe
IP Base/IP Services
48 Ports – 4xSFP+
24 Ports - 2xSFP & 2xSFP+
11.62” = 295mm

16. Lets Transform The Workspace
Introducing the New Catalyst Compact Switches
Catalyst 3560-CX and 2960-CX
Power Saving Hibernate Mode
L2/L3 SW
Perpetual PoE*
Netflow Lite
Trustsec ready (on IPB, IPS)
UPOE Powered / PoE Passthrough Option
Instant Access Option (with 10G)
DC Powered Option
APIC-EM
Silent/Fanless
1G SFP/Copper uplinks
10G SFP+ uplinks
EEE
8x1G and 12x1G options
Cisco MultiGig Option
Lets Transform The Workspace

17. Collapsed Access Architectures are driven by compact switches outside the wiring closet1
STAR TOPOLOGY
Desktop Switches Deliver ..
Aggregation
Gigabit Connectivity and PoE
Simple Installation, mounting flexibility
Silent efficient operation
Fiber
Desktop Switches
Reduced Cost with Collapsed Access
Increased space utilization by eliminating wiring closets on each floor
Lower maintenance cost (management, cooling, etc.)
Reduced cabling infrastructure
~20%* lower cost for fiber vs. copper
Reduced maintenance costs (management, cooling, etc) for 2
RING TOPOLOGY
Aggregation
Desktop Switches
Fiber Loops
(*) WIK Consult. Cost Comparison of the FTTO concept vs a structured cabling system with floor distribution units

18. Network Plug-N-Play with APIC-EM Automates Switch Configuration
Pre Provision Projects/Sites
Policies
Match Rules
Configs/Image
IP Addressing
NETWORK ADMIN
PnP Server
Campus, Bldg-2
Smart Install-Client
PnP Agent
Smart Install Proxy
APIC EM
Remote Installer
Mount and cable devices
Power-on
INSTALLER
Network Admin Remotely Monitors Status of Install While in Progress
Booting Devices Call Out to PnP Server, Requesting Instructions
UNSKILLED
INSTALLER
GUI BASED
CONSISTENT FOR DEVICES AND PIN (CAMPUS/BRANCH)
SECURE
GREENFIELD
AND BROWNFIELD
RMA USE
CASE

19. Compact Switches Deliver Cost Effective and Secure Networking Solutions for Many Industries
Mandarin Hotel* Uses the UPOE Powered Compact Switches for In-room Connectivity; For Details Please See Case Study/Blog
HOTELS
Compact Switches Are Extremely Popular with Service providers for SP Wi-Fi and Other Deployments SP
Norwegian and Other Cruiselines Use Compact Switches for In-room Networking and Multimedia Needs; for Details See the Case Study
CRUISE
Subways and Trains Deployed DC Powered Compact Switches in Semi- climactic Boxes to Power APs for Providing Wi-Fi on the Trains
TRAINS
Large Enterprise Customers Are Evaluating the Compact Switches for Next Gen Workspaces and Fiber to the Office (FTTO) Deployments
ENTERPRISE
Retail Outlets Continue to Use Compact Switches for Cable Reduction and to Connect to Point of Sale Terminals
RETAIL

20. Catalyst Backbone portfolio
6807-XL
6880-X
6800IA
7 slots 10RU
Up to 880G/slot capable
Tremendous investment protection
Optimized for 10/40/100G
Built for scalability and performance
Up to 80x10G ports in 4.5RU
Built-in sup with extensible slots
Catalyst 6500 DNA
Optimized for 10G density, price, and rich services
Single touch point for entire campus network
POE/POE+ and stacking
Cat6K features at the access with feature consistency

21. Not Every Port is Created Equal!
New Modular 10G Card - C P10G New High Density Multi-Rate Line Cards
32 ports of SFP/SFP+ or up to 8 ports of QSFP*
10/100/1000M GLC-T
100M FX
1M IPv4 Routes
2M NetFlow
256K QoS & ACL
160G Throughput,
Performance mode for line rate
VSS, Instant Access, SGT, MACSec, LISP, HQoS, etc
Front-facing RFID
List Price: $35,000
Less than G
Dramatically reduced price per port
250MB per Port
500MB per Port in Performance Mode
* With CVR-4SFP-QSFP Adapter
Not Every Port is Created Equal!
* with new CVR-4SFP-QSFP Adapter Cable

22. Catalyst 6800 10G Portfolio Providing Deployment Options
32x10G SFP+
16x10G SFP+
8x10G SFP+
Common ASIC
Architecture
Throughput in 6807
160G
Optics:
SFP / SFP+
Egress Buffer/port: MB
Features:
Full-feature L2 / L3 IPv4 / IPv6, MPLS / VPLS capabilities.
1M IPv4 Routes, 2M NetFlow, Performance mode
Additional Hardware Features:
Large Buffers, VSS, Instant Access. SGT, MACSEC, LISP, Dual Priority Queues, 2 Level Shaping (HQoS)
Price
$35,000 (45,000 for XL)
80G
SFP / SFP+ MB
Full-feature L2 / L3 IPv4 / IPv6, MPLS / VPLS capabilities.
1M IPv4 Routes, 1M NetFlow, Performance mode
Large Buffers, VSS, Instant Access. SGT, MACSEC, LISP, Dual Priority Queues, 2 Level Shaping (HQoS)
$25,000 (35,000 for XL)
80G
SFP / SFP+
500 MB
Full-feature L2 / L3 IPv4 / IPv6, MPLS / VPLS capabilities.
1M IPv4 Routes, 1M NetFlow,
No Oversubscription
Large Buffers, VSS, Instant Access. SGT, MACSEC, LISP, Dual Priority Queues, 2 Level Shaping (HQoS)
$25,000 (35,000 for XL)

23. All Catalyst 6800 Features in a Smaller Fixed Form Factor
Target
August 2015
Introducing the New Catalyst 6840-X
40 ports of SFP/SFP+ up to 12 ports of QSFP
10/100/1000M GLC-T
100M FX
2 x 40G QSFP Uplinks
Breakout to 4 x SFP+
256K IPv4 Route
1.5M NetFlow
64K QoS / ACL
Height:
2RU
Depth:
21.8”
750W / 1100W Redundant AC/DC
Front-to-Back Airflow
High-Scale Control Plane with X86 CPU
Higher Scale for IA
VSS, Instant Access, MPLS, LISP, SGT, MACSec, HQoS, etc
NTE: $50,000
Target for Less
Dramatically reduced price per port
All Catalyst 6800 Features in a Smaller Fixed Form Factor

24. Catalyst 6840-X Portfolio Providing deployment options
Target
Q3 2015
Catalyst 6840-X Portfolio Providing deployment options
15.2(1)SY Q4CY2014
15.2(1)SY Q4CY2014
16x10G
32x10G
24x10G + 2x40G
40x10G + 2x40G
Native Optics
SFP/SFP+
# of 10G Ports 16
# of 40G Ports
4 using reverse adapter
Features
Full-feature L2/L3 IPv4/IPv6, MPLS/VPLS, LISP. 256K IPv4 Routes, 512K NetFlow
Additional Hardware Features
Large Buffers, Dual Priority Queues, 2 Level Shaping, HQoS. SGT, MACSEC. VSS, Instant Access
NTE Price
(includes 2 x AC PS)
$30,000
SFP/SFP+ 32
8 using reverse adapter
Full-feature L2/L3 IPv4/IPv6, MPLS/VPLS, LISP. 256K IPv4 Routes, 1M NetFlow
Large Buffers, Dual Priority Queues, 2 Level Shaping, HQoS. SGT, MACSEC. VSS, Instant Access
$45,000
SFP/SFP+ and QSFP
24 +
8 using breakout
2 +
6 using reverse adapter
Full-feature L2/L3 IPv4/IPv6, MPLS/VPLS, LISP. 256K IPv4 Routes, 1M NetFlow
Large Buffers, Dual Priority Queues, 2 Level Shaping, HQoS. SGT, MACSEC. VSS, Instant Access
$45,000
SFP/SFP+ and QSFP
40 +
8 using breakout
2 +
10 using reverse adapter
Full-feature L2/L3 IPv4/IPv6, MPLS/VPLS, LISP. 256K IPv4 Routes, 1M NetFlow
Large Buffers, Dual Priority Queues, 2 Level Shaping, HQoS. SGT, MACSEC. VSS, Instant Access
$55,000

25. Future Proofing with 10G to 40G Adapter
Target
October 2015
Future Proofing with 10G to 40G Adapter
C P-10G
10GE Now
C P-10G
C6800-8P-10G
40GE Later
40G Adapter
QSFP-40G-SR4
QSFP-40G-CSR4
QSFP-40G-SR-BD
QSFP-40G-LR4
QSFP-40G-ER4
6880-X
SFP+
6840-X
QSFP
SUP8-E
Supports All QSFP Types
4500-X
Reverse SFP to QSFP Adapter Can Upgrade Your 10G Ports to 40G

26. VSS, Instant Access, MACSEC, SGT, LISP
Target
1H 2016
Supervisor 6T Taking Catalyst 6800 to a New Level
Scalability &
Performance
High-Performance Control Plane with x86 CPU
SUP2T
SUP6T
6807-XL Bandwidth
220G /Slot
440G /Slot
CPU
1.5Ghz
MPC8572
2.5Ghz
X86 Dual Core
Memory
2 - 4GB
DDR2 667Mhz
4 - 8GB
DDR3 1333Mhz
Uplinks
2 x 10G (X2) &
3 x 1G (SFP)
2 x 40G (QSFP) &
8 x 1/10G (SFP+)
Uplinks Advanced Features
VSS, MACSEC, SGT
VSS, Instant Access, MACSEC, SGT, LISP
Bootdisk
Compact Flash
eUSB
Mgmt Port
CMP
Mgmt0
2 x 40G (QSFP) and x 1/10G (SFP+) Uplinks Supporting IA, LISP, etc
Improved Fabric Providing 440G/slot in XL
Fiber / Copper Management Ports EC
Feature Parity with Sup2T from Day 1: Features

27. Pillars of network Campus architecture
Cisco Prime Infrastructure
Identity Services Engine
APIC-EM
Security
Secure Group Access to Simplify the Network and Enable Virtualized Data Center Services
Resiliency
Maximized Network Availability with Virtual Switching and Stateful Switch Over
Cisco Catalyst /VSS
WISM2/ WLC
Cisco Catalyst 4500E, Cisco Catalyst 3K
WLC
Visibility
Application-Aware Networking to Enable Collaboration, Video, and Other Apps
Simplicity
Reduce Operating Expenses and Improve Network Application and Service Delivery
Wireless APs
Cisco Catalyst 6800/6500 for Campus Core/Dist
Cisco Catalyst 4500E and 3850 for Campus Access
OS Consistency: IOS 15.0 Cisco Validated Designs for Campus Deployment

28. Profiling Attribute Sources
Network as a Sensor Lancope StealthWatch and ISE Bring Security Analytics
Lancope
Visibility
NETWORK / USER
CONTEXT
How
What
Who
Where
When
Network Infrastructure
Cisco ISE
Voice
Data
Suppliers
Guest
DHCP/DNS
RADIUS
SNMP
Profiling Attribute Sources
NMAP
HTTP
NetFlow
Profiler Feed Service
Automatic updates
New device support
Employee 1
Finance Department
Personal iPAD 2
San Jose Branch
Partner A
LOB Y Managed MAC Air
New York
Contractor 2
LOB X
Android
Richardson, Floor 3
Guest Windows Tablet
RTP Lobby 1st Floor

29. Network as an Enforcer Working with network to restrict access
Lancope
Visibility
Network Infrastructure
Cisco ISE
Quarantine
Voice
Data
Suppliers
Guest
Employee 1
Finance Department
Personal iPAD 2
San Jose Branch
Partner A
LOB Y MAC Air
New York
Contractor 2
LOB X
Android
Richardson, Floor 3
Guest Windows Tablet
RTP Lobby 1st Floor

30. Better with Cisco Router and Switches Device Sensor
Device Sensor Support
3k/4k/WLC
The Network IS the Collector!
Automatic discovery for most common devices (printers, phones, Cisco devices).
Collects the data at point closest to endpoint and is Topology independent
Profiling based on:
CDP/LLDP
DHCP
HTTP (WLC only)
mDNS, H323, MSI-Proxy (4k only)
ISE
RADIUS Accounting
CDP/LLDP/DHCP/
CDP/LLDP/DHCP
CDP/LLDP/DHCP
DHCP
HTTP
Device Sensor Distributed Probes

31. Network as a Sensor for the Network Infra Team Security and Network Value Prop
Large Global Retailer
Large US Medical Center
US University
Challenge:
Ineffective implementation of network segmentation policy allowed traffic patterns which should have been blocked
Solution:
NetFlow with Lancope provided visibility of hosts and traffic flows and helped develop effective policy for network segmentation.
Challenge:
Network team tasked to manage access policies on network infra and firewalls was challenged to demonstrate effectiveness to security and InfoSec teams.
Solution:
NetFlow with Lancope enabled network infra team to demonstrate accuracy and effectiveness of their security rule implementation.
Challenge:
University received notices of illegal downloads, but could not verify or attribute incidents to campus users.
Solution:
NetFlow with Lancope enabled university to verify and attribute notice with detailed user access information.

32. Automation with Cisco APIC Enterprise Module
Cisco and Third Party Applications
Security QoS ZTD
Abstracts Network Devices to Mask Complexity
Treat Network as a System
REST API
Cisco APIC Enterprise Module
Network Info Database
Policy
Infrastructure
Automation
Network Devices
Catalyst, ASR, ISR
Exposes Network Intelligence
for Business Innovation
CLI, OpenFlow, OnePK API
Complex Manual Network Operations at the click of a button

33. APIC-EM traces the path automatically and visually
APIC-EM Use Case : Path Visualization
APIC EM Returns A Path Based on input of ( , 6000, , 7000, Prot: TCP)
Problem Statement:
Today users manually query each network device to determine what paths it has to its nearest neighbors to get from point A to point B
Time consuming and error prone
APIC-EM traces the path automatically and visually

34. APPLICATION VISIBILITY
Enterprise Trends—Campus of the Future
INTERNET OF THINGS
IOT for Carpeted Space
Light as a Service
Campus Fabric
Provisioning
APIC-EM
MOBILITY
Unified Access
802.11ac, Multi-Gig Technology
SIMPLICITY
Enterprise Trends
FLEXIBLE WORKSPACE
Campus Fabric
Compact Switching
SCALABILITY
High density 10G/40G in Campus
Network Virtualization
APPLICATION VISIBILITY
BASE SERVICES
SECURITY
RESILIENCY

35. Q&A