1. 11 Establishing the Framework for Datacenter of the Future Richard Curran Director Product Marketing, Intel EMEA

2. Point of SaleIP CamerasPower LinesIP Phones In-Vehicle Infotainment Home Storage Sensors Net book SecurityIPTV/IMSMilitary/AeroLearningHome AutoDigital Signage Portable Medical Net top GamingIndustrial PCPrintersMedicalTransportRobotics Factory Automation MID Genomics Research Medical Imaging Financial Analysis Weather Prediction Oil Exploration Design Simulation Cloud Computing Data Center Refresh

4. The World is Flat Mobile device as std biz client, secure connectivity anytime/anywhere. Collaboration with Web 2.0 Faster Business Clock Speed Real-time biz intelligence; data explosion; rapid re-provisioning The World is Green Low power clients Server utilization tunable consumption Business Trend & Technology Response Innovation Beyond the Firewall “Everything” as a Service, SOA, Cloud Efficient IT Consolidation & re-platforming. Dynamic resource management. Automation. Outsourcing. Cloud computing Data Center Factory / Warehouse Digital Offices Mobile Workforce Mobile Consumer ISP / Telco Supplier Outsourcer Customers

5. Intel Xeon Platforms : A Foundation for Innovation 123 Illusion of infinite resource Sense of ownership & security Self-service Massive Scale Multi-tenancy Low TCO Business Unit ExpectationsData Center Requirement Standardization & Optimization Secure Virtualization Energy Efficiency Performance & Scalability

6. Data Center Redefined Diverse, But Common Requirements: Performance, Energy Efficiency, Virtualization HPC Mission Critical Infrastructure Internet/Cloud Small Business / Remote Office Comms

7. Broadest Range of Optimized Systems Dense 1S/2S Servers Optimized Racks Containers Defining the Server Segment Micro Servers Other brands and names are the property of their respective owners.

8. Builds on Xeon ® 5500 platform leadership and industry innovation Boosts Performance, Lowers IT Costs, Future-Proofs Up to 60% More Server Performance 2 Xeon® 5500 Perf @ 30% less power 1 New Security Features Intel ® Xeon ® 5600 Processor Series 32nm Technology with 2nd Generation High-k Process 1Source: Fujitsu Performance measurements comparing Xeon L5650 vs X5570 SKUs using SPECint_rate_base2006. See http://docs.ts.fujitsu.com/dl.aspx?id=0140b19d-56e3-4b24- a01e-26b8a80cfe53 and http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f177389.http://docs.ts.fujitsu.com/dl.aspx?id=0140b19d-56e3-4b24- a01e-26b8a80cfe53http://docs.ts.fujitsu.com/dl.aspx?id=4af74e10-24b1-4cf8-bb3b-9c4f5f177389 2Source: Internal Intel measurements for Xeon® X5680 vs. Xeon® X5570 on BlackScholes*. See backup for system configurations Intel ® Xeon ® 5600

9. 2010 Efficiency Refresh 15:1 As Low as 5 Month Payback 95% Annual Energy Cost Reduction (estimated) 1 rack of Intel ® Xeon ® 5600 Based Servers Performance Refresh 1:1 Up to 15x Performance 15 racks of Intel ® Xeon ® 5600 Based Servers 8% Annual Energy Costs Estimated Reduction (estimated) 2005 15 racks of Intel ® Xeon ® Single Core Servers Server Refresh: 2010 Single Core  Xeon ® 5600 – OR – Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. Refresh key to increasing efficiency http://www.intel.com/go/xeonestimator

10. Advanced Encryption Standard New Instructions (AES-NI) Enables broad usage of encryption throughout the enterprise Intel ® Trusted Execution Technology (TXT) Prevents the insertion of malicious software prior to VMM launch New Security Features with Intel ® Xeon ® Processor 5600 Ready for TodayPrepared for Tomorrow More Efficient Data Encryption & Protection

11. Nehalem arch optimized for the expandable performance segment Intel ® Xeon ® Processor 7500 Series Scalable Performance Flexible virtualisation Advanced Reliability IO HUB Xeon ® 7500 Intel ® Scalable Memory Buffer Memory Xeon ® 7500 Enabling New High-end Uses

12. Large Scale Consolidation and virtualisation Single Core  Xeon ® 7500 2010 2005 – OR – 20 racks of Intel ® Xeon ® Single Core Servers Efficiency Refresh 20:1 1 rack of Intel ® Xeon ® 7500 Based Servers As Low as 12 Month Payback (estimated) Up to 92% Annual Energy Cost Reduction (estimated) New Uses Mission Critical VMs (>8GB) Multi-Tier Consolidation Greater Flexibility Intel ® Xeon ® 7500 Based Servers Source: Intel measurements as of Feb 2010. Performance comparison using server side java bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. http://www.intel.com/go/xeonestimator

13. Summary