1. Introduction to Internet and Social Media Tools

2. Introduction What is Introduction to Internet and Social Media Tools? A seminar class for basic knowledge of what internet and social media tools are and how they can be used for the benefit of your business. Who is this guy that is telling us this stuff?

3. Goals of the Seminar Basic understanding of the terminology of the internet and social media. Building a foundation to make good decisions about website development and social media. Begin preparation to set up a basic website.

4. Who are you? Please introduce yourself, your business (if you have one), and what you would like to get out of our time together.

5. Support Materials Course Website: http://sbdcinternetmarketingintro.weebly.com/ http://sbdcinternetmarketingintro.weebly.com/ Handouts Worksheets

6. Main Topics Marketing Strategy Branding/Identity Know your tools Websites Social Media Direct Marketing Online Strategy

7. Marketing Strategy

8. Creating an Identity/Brand Know your internet based tools Choosing your tools Online Strategy

9. Identity What do you do or sell? What makes you different from the competition? o Look at the best practices of competition. o What are they not doing? Key words describe your company Tag Line Logo

10. Definition: Brand Any brand is a set of perceptions and images that represent a company, product or service. While many people refer to a brand as a logo, tagline or audio jingle, a brand is actually much larger. A brand is the essence or promise of what will be delivered or experienced.

11. Branding At the end of the day, all branding is founded upon telling customers who you are, what you do and how you do it. The ways in which you do it can be different than the way other companies do it, but the goals are always the same. Resource - Marketing 101Marketing 101

12. Brand Visuals Logo Colors Fonts Pictures

13. Tools Overview Basic Online Presence o Directories, Yellow Pages, Google Places Websites o Basic, Informational, eCommerce, Communications Social Media o Facebook, Twitter, Google+, Linkedin, Pinterest Advertising o Banner ads, Google AdWords Direct Marketing o Email Marketing, Newsletters

14. Online Tools

15. Basic Web Presence Google Places Local Directories Internet Yellow Pages

16. Google Places Free online business listings by Google http://www.google.com/places/ Examples Google AdWords Express Business Photos SmartPhone Apps

17. Local Directories Local Directories are online business listings http://flagstaff.findlinks.com/ http://flagstaff.areaconnect.com/ http://flagstaffcentral.com/

18. Yellow Pages Internet Yellow Pages have a wider scope www.yellow.com/ www.localpages.com/yellowpages/ www.yellowpages.com/ www.superpages.com/ www.internetyellowpages.com

19. eCommerce Sites Amazon Stores eBay Stores Etsy Artfire

20. Websites

21. Definition: Website A website, also written as Web site, web site, or simply site, is a set of related web pages containing content (media) such as text, images, video, audio, etc.

22. Abbreviation of Uniform Resource Locator (URL) it is the global address of documents and other resources on the World Wide Web. ftp://www.pcwebopedia.com/stuff.exe http://www.pcwebopedia.com/index.html Definition: URL

23. An identifier for a computer or device on a TCP/IP network. Just like a street address for computers and network devices. Networks route messages based on the IP address of the destination. o 192.168.1.22 - internal network address o 24.121.185.13 - intenet address Definition: IP Address

24. Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. Domain names also can identify connected email addresses Definition: Domain Name

25. Web servers are computers that deliver (serves up) Web pages. Every Web server has an IP address and possibly a domain name. Definition: Web Servers

26. Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web. HTML defines the structure and layout of a Web document by using a variety of tags and attributes. Definition: HTML

27. A Web host is in the business of providing server space, web services and file maintenance for web sites controlled by individuals or companies that do not have their own Web servers. Examples http://www.godaddy.com/ http://www.1and1.com/ http://webhostinggeeks.com/ Definition: Hosting

28. Brainstorm 5 Top Keywords Make the Domain Unique Only Choose Dot-Com Available Domains Make it Easy to Type Make it Easy to Remember Keep the Name as Short as Possible Choosing a Domain Name - Do's

29. Avoid Copyright Infringement Reject Hyphens and Numbers Don't Follow the Latest Trends Don't make it too long Don't get too cute Choosing a Domain Name - Don'ts

30. Brainstorming Use a Domain Selection Tool http://sixrevisions.com/resources/12- excellent-tools-for-picking-a-domain-name/ http://sixrevisions.com/resources/12- excellent-tools-for-picking-a-domain-name/ Choosing a Domain Name - Tools

31. Home Page About Us Contact Us Products/Services Blog/News Site Map Sign up for email list Basic Website Structure

32. Worst Practices Huge, unbroken paragraphs of text Too many links/sections No clear function No call to action Pages which are half-done or half-thought No Pictures http://www.webpagesthatsuck.com/

33. Best Practices Text Visuals Structure Navigation Examples o http://www.designshard.com/inspiration/25-examples-of-clean-and-well-designed-web-sites/ http://www.designshard.com/inspiration/25-examples-of-clean-and-well-designed-web-sites/ o http://inspiredm.com/10-inspiring-small-business-websites-that-set-new-webdesign-standards/ http://inspiredm.com/10-inspiring-small-business-websites-that-set-new-webdesign-standards/ o http://vandelaydesign.com/bl og/galleries/ecommerce-websites/ http://vandelaydesign.com/bl og/galleries/ecommerce-websites/

34. Clear, concise writing Clear fonts - basics - Sans Serif, Times, Large enough to see White space Break up into smaller paragraphs Not everyone is a writer Best Practices: Text

35. File Formats -. JPG or.GIF and.PNG Resolution File Size - keep it small as possible Tag Pictures Best Practices: Pictures

36. Clear and Simple Not too many clicks Site Map Worst Practices Best Practices: Navigation

37. Professional vs DIY Templates SiteBuilders Website Development

38. DIY Advantages Ownership of domain name Control No fees for updating Bring more of your own "feel" to it

39. Advantages Professional Can help with pictures and text Disadvantages Costly Less Control Updating Professional Web Developers

40. Key Point: Domain Control Make sure you own your domain name not the web developer

41. Site Builders Word Press Dreamweaver or Alternatives DIY Web Design Tools

42. Template oriented sites Easy to use (usually) Great place to start and learn with Prepares you if you ever end up working with a professional Example o Weebly Weebly Site Builders

43. Blogging platform that is also used for building websites. Template based Flexible platform with many extensions Always changing Can be "broken" Not "easy" Word Press

44. Installed software Costs to buy Need to have hosting Not for the beginner Alternatives Dreamweaver

45. Formatted for small screens Simple Navigation Fewer Pictures Can be separate sites Mobile Websites

46. A word used by a search engine in its search for relevant Web pages. Every time you do a google search, you are using key words. Definition: Key Words

47. Definition: Search Engine Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. The term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.

48. Short for search engine optimization, SEO is the process of increasing the amount of visitors to a website by obtaining a high- ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. Definition: SEO

49. Web analytics is a generic term meaning the study of the impact of a website on its users. How much traffic? How did the user get there? How long did they stay? What did they look at? Web Analytics

50. Google Analytics Google Analytics lets you measure sales and conversions. It also gives insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. http://www.google.com/analytics/

51. Web Design I Using Weebly Templated Hands on Will leave with a basic website

52. Social Media

53. Definition: Social Media Social media is the buzzword that is used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another via the Web.

54. Definition: UGC User Generated Content - posts, responses, blogs, twitter, reviews, and so on...

55. Social Media Platforms Blogging Facebook Twitter Linkedin YouTube Google + Pinterest Other Online communities

56. (n.) Short for Web log, a blog is a Web page that serves as a publicly accessible personal journal for an individual. Typically updated daily, blogs often reflect the personality of the author. (v.) To author a Web log. Other forms: Blogger (a person who blogs). Definition: Blogging

57. Blogger WordPress Tumblr 10 Top Blogging Platforms 10 Top Blogging Platforms Blogging Platforms

58. Connects people with friends and others who work, study and live around them. People use Facebook to keep in touch with friends, post photos, share links and exchange other information. Businesses use Facebook to connect with customers. o http://www.facebook.com/KickStandKafe http://www.facebook.com/KickStandKafe o http://www.facebook.com/Fizz.Bath.Shop http://www.facebook.com/Fizz.Bath.Shop FaceBook

59. A free social messaging tool that lets people stay connected through brief text message updates up to 140 characters in length. Twitter is based on you answering the question "What are you doing?" 575,600,000 Accounts Actual users?? Twitter.com Twitter

60. LinkedIn is a professional, business-oriented social networking site. Users can create a profile that is akin to a resume. LinkedIn Companies also can have profile information and ties to their employees. Professional groups are a big part of Linkedin. Linkedin

61. Video Channels Can be creative outlet Informational Event Footage YouTube.com YouTube

62. Social media platform similar to FaceBook Not been a huge success Still new and may grow extensively https://plus.google.com Google+

63. Pinterest Pinterest uses a system of "boards" which is a collection of photos on any topic you choose to pin about. Pinterest On the Pinterest website the word pin is used to mean any image added to Pinterest, while the word board means a set of pins.

64. Del.icio.us Digg Wikipedia Yelp Other Online Communities

65. Direct Marketing

66. Email Marketing o Direct Marketing o Newsletters Online Advertising Direct Marketing

67. A type of direct digital marketing that uses electronic mail as the marketing communication delivery method. Email marketing is used for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more. Email Marketing

68. Electronic junk mail or junk newsgroup postings. Some people define spam even more generally as any unsolicited e-mail. Real spam is generally e-mail advertising for some product sent to a mailing list or newsgroup. Definition: Spam

69. A term that refers to promotional e-mails that have been requested by the individual receiving them. Unlike spam, opt-in e-mails are only sent to people who specifically request them. Definition: opt-in emails

70. Constant Contact Mail Chimp Vertical Response Email Marketing Platforms

71. Do not spam! Do not buy lists. Build your lists but allow to opt out. Email Marketing Tips

72. Google Words Banner Ads FaceBook Ads Online Advertising

73. Google AdWords AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.

74. Direct ads placed on specific websites Can work if you know other sites that your clients might go to Banner Ads

75. Direct ads placed within Facebook Can be targeted by geographics and demographics Not sure how effective they are FaceBook Ads

76. Online Strategy Pulling it all together

77. DigitalTraditional Marketing Mix SEO, Ads, Blogs, Social Media, Mobile, Feeder Sites Traffic to Master Website or Facebook Page ACTION INTEREST AWARENESS Print/Ads, TV/Radio, Events/Expos, Telesales. other MANY SOME FEW REPEAT CLIENTS/CUSTOMERS Posting, responding to posts, polling, specials, reviews Online Strategy Engagement

78. Building an online strategy 1 Define your outcome. Exactly what business purposes and online objectives do you want to achieve? Identify your traffic sources. Who do you want to visit your site, and how will they find your business online? Create focused content. What kind of content will best serve your purposes – and where will it come from?

79. Building an online strategy 2 Plan your Web presence. Which online properties – website, blog, newsletter, social network – will you use to create relationships with your targeted audience? Track and test your results. How will you track and test your online efforts to get better business results?

80. Choosing your "tools" What are the tools that your company will use? The main tools of the trade are: Website Social Media Direct Marketing The mix of tools and use of each is a part of your strategy.

81. Wrap up and what's next Website 1 Bring your stuff - Checklist Follow up