2 Hotel Industry Market Corporate individuals Corporate groups Convention and association groupsLeisure travelersLong-term stay/relocation guestsAirline-related guestsGovernment and military travelersRegional getaway guests
3 Hotel CategoriesDowntown/center-cityResortSuburbanHighwayAirport
4 Hotel Types by Price and Service Limited-service (including economy and budget)Mid-price (including full-service and limited service)First-class/LuxuryTransparency 1.2-3
6 Ownership Categories Independently owned and operated Independently owned and leased to an operatorIndependently owned with a hired hotel management company operating the propertyOwned and operated by a chainOwned by an independent investor or group and operated by a chainOwned by an individual or group and operated as a franchise of a chain
7 Section 1.2 QuizIn the lodging industry, groups of guests with similar characteristics are considered a _____.A _____ is the authorization granted by a hotel chain to an individual hotel to use the chain’s trademark, operating systems, and reservation system in exchange for a percentage of the hotel’s revenue plus certain fees.
8 Section 1.2 Quiz, continued 3. What type of hotel is usually found in a place where people like to travel because of its weather, beauty attractions, or history?A suburban hotelA resort hotelAn airport hotel
9 Section 1.2 Quiz, continued 4. What type of property is not connected with any established hotel company and is owned by an individual or group of investors?An independent hotelA franchise hotelA downtown hotel
10 Section 1.2 Quiz, continued 5. Imagine you are making hotel reservations for an upcoming trip. You are looking for more services and amenities than those typically found in the economy/budget segment, but you do not want to pay the high prices associated with first-class hotels. What type of hotel would you be most likely to stay at when you travel?A limited-service hotelA luxury hotelA mid-priced hotel