1. Channel Sales Success Stories

2. | Affiliate Success Stories 2 Success Stories? What are they?When do I use one? A success story is a tool for a sales rep, rather than a testimonial which is a quote to be used with a prospective advertiser. These success stories are meant to provide inspiration and ideas to our partners on what types of campaigns have been successful across the program in specific verticals. Reps can edit down the success stories into testimonials as needed to present to a potential advertiser. A success story should be used to provide ideas to a sales rep, after a meeting with an advertiser, on how to capture the desired audience. In other words, they should be used when an advertiser is experiencing difficulties that a similar advertiser has overcome by using affiliate solutions.

3. 3 Vertical Travel Vertical:: Travel | Affiliate Success Stories

4. 4 Travel Success Story Travel | Success Story LaQuinta Resort and Club | Affiliate Success Stories

5. 5 Travel Success Story Travel | Success Story LaQuinta Resort and Club Retail Revenue: $35,010 Campaign Length: 6 months Geography Targeted:: Advertiser Solutions Sold:: Past Solutions:: Golf/Travel Magazines/Newspapers Local Mobile Facebook Display Centro Advanced Audience Targeting Centro Travel Content Targeting Yahoo! Postmedia Travel Sites Postmedia Ipad Geo Targeted – Vancouver, Edmonton and Calgary | Affiliate Success Stories

6. 6 Why Did They Buy:: Objections Overcome:: This Palm Springs client had identified from their records that many of their guests come from Western Canada. They were willing to reach out to this market to increase the amount of business they were already getting from our markets. Centro offered additional reach beyond the Postmedia and Yahoo Audiences and put the client in front of travel-minded Canadians on a large variety of websites. LaQuinta’s Chief Marketer was skeptical of our ability to reach enough audience to spread their marketing message thoroughly using Postmedia and Yahoo audiences alone. They had considered Print, TV and even Radio for wide consumption. By including CENTRO into the program, we were able to address this objection by adding audiences that are not just limited to Post Media and Yahoo, but all across the 10,000+ sites that Centro offers. Because of this extremely wide reach, their decision came down to Traditional Media or The Internet. They associated our proposal as being “The Internet” rather that just two online networks. LaQuinta Resort and Club Retail Revenue: $25,000 Campaign Length: 7 months Additional Commentary:: Yahoo and Postmedia do offer a very large audience, but the ability to follow Travel minded audiences throughout the internet on over 10,000 different sites really appealed to the client. TOTAL INVESTMENT $80,000 – CENTRO BUDGET $25,000 – NEW CLIENT – ALL DIGITAL Travel Success Story Travel | Success Story | Affiliate Success Stories

7. City of Portage Tourism Missy Paulson

8. City of Portage Tourism Travel CLIENT INFORMATION SUNFIRE DIGITAL SUCCESS STORY CAMPAIGN DETAILS Previous Marketing Mix: Last year they purchased site direct banner ads on a Chicago news site. They paid much higher rates than with us and received much better results with our campaign. Background: Every year the committee asks the local media companies to present a campaign. This past year they wanted to focus more on out-of-state tourists as opposed to local tourists. We were able to provide them with a way to target the exact demographics they were looking to reach. Why did they buy? We were able to provide them with direct targeting in the zips they wanted, at rates they could afford. Working with a well established, local company they have partnered with for years, eased some of their digital advertising concerns. Total Spend $3,750 Centro Spend $3,750 Campaign Length 2 months Geography Targeted Chicago Zip Code List BUDGET ALLOCATION Premium News 100%

9. SUNFIRE DIGITAL SUCCESS STORY OBJECTIONS OVERCOME They were concerned on how they would be able to measure the success. We are providing them monthly analytics to help track site traffic and success. ADDITIONAL COMMENTARY City of Portage Tourism sold out of all of their ski package. Marianne, at the Portage Chamber, handles their marketing and said that this had never happened before. They were very pleased with the results of the campaign and they just launched a summer campaign on the Premium News Network! City of Portage Tourism Travel

10. Nebraska Tourism Commission Success Story

11. Nebraska Tourism Commission Tourism CLIENT BACKGROUND Nebraska Tourism Commission – Success! CAMPAIGN DETAILS They are currently running radio, broadcast, contests, ROP and digital. They are also a print customer. Client was looking to target Kansas City as it is a big market for Nebraska tourism. Client was looking to use their video assets to expand their broadcast footprint in market. Total Spend $30,000 Centro Spend $13,200 Campaign Length 2 Months Geography Targeted Kansas City DMA BUDGET ALLOCATION Hyper-Local Mobile 100%

12. Nebraska Tourism Commission – Success! WHY DID THEY BUY? They were buying in banner video on Kansascity.com, and the ability to do demo targeted video throughout the DMA off the site was what sold them. ADDITIONAL COMMENTARY Client wanted to do pre-roll on Kansascity.com something that is not offered on KC.com. So I pitched them in-banner video combined with pre- roll through digital connect. The combination of the in-banner and the demo targeted pre-roll was able to meet their needs of expanding their broadcast footprint. Nebraska Tourism Commission Tourism

13. Suzanne Benitez, Digital Specialist at MediaOne of Utah

14. BUDGET ALLOCATION CAMPAIGN DETAILS CLIENT OBJECTIVES: Promote awareness of the theme park location for family vacations Drive venue bookings for weddings and location rentals Use facebook to drive gift store purchases TOTAL SPEND $40,000 CENTRO SPEND $24,385 CAMPAIGN LENGTH 5 months GEO TARGETS SLC DMA PREMIUM NEWS NETWORK LOCAL SEARCH 29% BEHAVIORAL & DEMO TARGETING SUCCESS STORY : Multi-Platform Planning TRAVEL THIS IS THE PLACE HERITAGE PARK FACEBOOK HYPER LOCAL MOBILE

15. WHY THEY BOUGHT: Client hadn’t invested in online prior to this and wanted to use a trusted media partner Wanted a comprehensive digital media strategy Wanted the ability to pivot between tactics, and to have a high level of service TRAVEL THIS IS THE PLACE HERITAGE PARK CLIENT BACKGROUND: MediaOne has a solid relationship with the Heritage Park. They challenged us to come up with a strategy with SEM at the center, to accomplish multiple marketing goals. By recommending a strategic mix of display, mobile, and social with SEM, MediaOne was able to demonstrate that they are a full-service digital media consultant, not just a newspaper publisher. PERFORMANCE: We are halfway through our delivery of 3.9 million impressions. Thus far the client is seeing a strong result and appreciates how we can optimize & reallocate all placements. SUCCESS STORY : Multi-Platform Planning