2. A - Adrenaline Junkies Climbing mountains, skiing glaciers, hang-gliding, bungee jumping, white-water rafting, golf. GROWING B – Beach bums Relaxing on a beach or around a hotel swimming pool; soaking up the sun. STABLE/FALLING C – Culture vultures Enjoy the local culture, visit museums, art galleries, eat local foods. GROWING MOST PEOPLE ENJOY A VARIETY – SOME OR ALL OF THESE – MAKE A HOLIDAY

3. adventure or “active” travel is 10% of the leisure travel market 2013 - increase in demand for more active holidays. (ABTA)

4. 1.2 million British take a cruise holiday in any year. Mediterranean is most popular destination. 60% are fly/cruise Outside cabins are more expensive Multi-destinations Rivers too - Rhine Or theme - whales

5. e.g.:  Self catering  ‘all inclusive’  ‘staycations’  Short Breaks

6. Self catering helps you to manage the costs – ‘recession’ in UK since 2008 So a growing sector

7. tourists from the UK arriving to Cyprus on the all-inclusive package account up to 40% whereas a staggering 80% of Russian arrivals select all-inclusive holidays. popularity of all-inclusive holidays increasing worldwide, due to the comfort and affordability it offers. THINK?? Why is Cyprus worried? Cyprus Tourist Office:

8. A staycation is a period in which a family stays home and participates in leisure activities within driving distance, sleeping in their own beds at night. They might make day trips to local tourist sites – to do activities. Most of the time it involves dining out more frequently than usual. Some people may include one or two overnight visits at relatives, friends or a longer trip.

9. The key European destinations – Berlin, Barcelona and Prague – have collectively seen an increase of 550,000 room nights per annum. City breaks - the fastest- growing travel sector Think? ? What sort of holiday is being advertised in Budapest?

10.  More long haul destinations BUT  More concern about the environment

11. Long haul destinations – from Europe to places more than 5 hours flight away. So all destinations in North America Asia and the Middle East Australia and New Zealand Post Office’s 'Fastest Growing Currencies' summer chart 2013

12.  "responsible travel to natural areas that conserves the environment and improves the well-being of local people."