1. Web Design on a Shoestring

2. Three Secrets to Shoestring Web Design 1. Use what you have. 2. Keep your focus clear. 3. Dare to do less. Web Design on a Shoestring by Carrie Bickner, June 2003.

3. Use What You Have Web Design on a Shoestring by Carrie Bickner, June 2003.

5. Astronomy Education Review No Funding at First. MAP (MySQL, Apache, and Perl or PHP). XHTML and CSS. Later, a two-year $150,000 grant from NASA. Web Design on a Shoestring by Carrie Bickner, June 2003.

7. RWW Woodworking Budget of about $2,500. Consumer digital camera to shoot products. Standards-compliant XHTML and CSS. Web Design on a Shoestring by Carrie Bickner, June 2003.

8. Keep Your Focus Clear Web Design on a Shoestring by Carrie Bickner, June 2003.

9. “ Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. ” -- David Ogilvy Web Design on a Shoestring by Carrie Bickner, June 2003.

13. Dare to Do Less Web Design on a Shoestring by Carrie Bickner, June 2003.

14. Dare to Do Less Simple typography. Less-is-more color. Inexpensive art and photography. Web Design on a Shoestring by Carrie Bickner, June 2003.

15. Working Example Wholesale Wedding Bands This mother of 8 and grandmother of 6 bought an HTML book and put the site together herself. Web Design on a Shoestring by Carrie Bickner, June 2003.

18. The Value of Good Typography Careful Selection of Typefaces. The least expensive way to create uniformity and hierarchy is to select two or three good typefaces. Web Design on a Shoestring by Carrie Bickner, June 2003.

19. The Value of Good Typography Use typefaces consistently. Once you have selected your typefaces, write a quick visualquick visual style guide style guide that will dictate how each of the typefaces will be used. Web Design on a Shoestring by Carrie Bickner, June 2003.

21. The Value of Good Typography Place text in a way that creates clean line s. When you lay text out on the screen, make sure that you use clean lines. The alignment of each text area should be strong. Web Design on a Shoestring by Carrie Bickner, June 2003.

23. Implementing Typographical Decisions It ’ s OK to skip CSS, if you are on crack. Web Design on a Shoestring by Carrie Bickner, June 2003.

24. Implementing Typographical Decisions Save $ with CSS and well-formed markup. Faster downloads. Easier maintenance. Wider range of receiving devices. Web Design on a Shoestring by Carrie Bickner, June 2003.

25. Implementing Typographical Decisions CSS will work if … You use well-formed markup, and create styles that take advantage of that markup.markup You use linked, not internal style sheets. Base it on your style guide. Web Design on a Shoestring by Carrie Bickner, June 2003.

26. Less-is-more Color A simple color scheme pays. The secret to an elegant look is stick to two or three good colors. Web Design on a Shoestring by Carrie Bickner, June 2003.

27. Less-is-more Color Not too much color, but what is there works. Clinique Tiffany ’ sTiffany ’ s Harrumph NYPL Digital Library Program Web Design on a Shoestring by Carrie Bickner, June 2003.

31. “You know what you look like to me, with your good bag and your cheap shoes? You look like a rube. A well scrubbed, hustling rube with a little taste.” -- Hannibal Lecter to Clarice Starling in The Silence of the Lambs (1991)

32. Art and Photography Use what you have. Place and crop consistantly. Create uniformity. Web Design on a Shoestring by Carrie Bickner, June 2003.

37. Art and Photography Free and low-cost sources for art. Free and out of copyright. (NYPL Picture Collection, NYPL Image Gate, iStockPhoto)NYPL Picture CollectionNYPL Image Gate iStockPhoto A Designer's Guide to Making Your Own Stock Photography (for non-photographers) By Bruce Livingstone.A Designer's Guide to Making Your Own Stock Photography Rights-managed and Royalty-Free. (Crobis, Getty Images)Crobis,Getty Images Finishing Discount Engagement Rings.Discount Engagement Rings Web Design on a Shoestring by Carrie Bickner, June 2003.