1. Optimizely Test Name - Month DD, YYYY URL.com Your Company Logo

2. Optimizely Table of Contents Overview (3) Description and Hypothesis (xx) Test Objectives and Goals (xx) Test Variations (xx) Next Steps (xx) Optimizely Support (xx)

3. Optimizely Test Overview Test NamePage Type or URLGoal End DateGoal Start Date Test namePage type (e.g. Checkout) or URLDay, Month, Date, Year Hypothesis Enter your test hypothesis. For example: Changing the CTA language from “Next” to “Review Order” will make it clear users can see their order summaries before their cards are charged. This will improve order conversion. Variation NameVariation Description OriginalThis is the default content that currently appears on the page. Variation nameVariation description Variation nameVariation description Variation nameVariation description Goals to MeasureNext Steps Goal number one Goal number two Individual or Department’s name - description of next step

4. Optimizely Description and Hypothesis Test Description Hypothesis Page Expected Duration

5. Optimizely Test Objectives and Goals #Goal NameDescription 1 ConversionThis is measured by the percentage of visitors who reach the “Thank You” page (www.exampleURL.com/checkout/ThankYou).www.exampleURL.com/checkout/ThankYou 2 3 4 5 6 7 These are the success metrics that will be measured for this test. They are listed in the order of importance.

6. Optimizely Variations The following slides show screenshots of the variations that will be tested.

7. Optimizely Variation #1 Name (copy this slide as needed for additional variations) 1.Description of the change This is the description of the variation and how it differs from the original. Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.) Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)

8. Optimizely Variation #2 Name (copy this slide as needed for additional variations) 1.Description of the change This is the description of the variation and how it differs from the original. Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.) Helpful Hints 1. Use a screen capture tool like Skitch (http://www.evernote.com/skitch) to take a screenshot of your variations from within the Optimizely editor or Preview window.http://www.evernote.com/skitch 2. Select “Previous Snapshot Area” to capture the EXACT same area. This will make it easier to notice small changes between variations when you switch between them in your document without any “jumping” of common elements. (If you’re running multiple monitors you may need to disable them for this feature to work correctly.)

9. Optimizely Next Steps ______ to by [date] Test to launch by [date]

10. Optimizely Support from Optimizely Customer Support: Whether its a quick technical question about a specific feature or a question about billing, the customer support team is available via email or phone. support@optimizely.com (Silver, Gold and Platinum plans only) support@optimizely.com 1-877-464-2985 (Gold and Platinum plans only) Technical Account Manager: (Platinum plans only) Manages the majority of cases you’ve submitted and coordinates with other Optimizely team members to ensure timely issue resolution Reviews your experiment ideas and recommends how to best configure them in Optimizely Guides your internal developers (or external agencies) with creating custom code for sophisticated experiments or integrating with other systems Provides best practices to effectively manage the Optimizely platform [Enter your Technical Account Manager’s name] [Enter your Technical Account Manager’s email]Account Manager’s email] [Enter your Technical Account Manager’s phone] [Enter your Technical