1. GETTING STARTED Personal Branding 25 – 35 minutes Self-Assessment & Group Formation Exercise

2. Branding is more than this:

3. Branding is: a process by which an identity is creatively and concisely communicated.

4. The value of a brand comes from: TRUST & FAMILIARITY: Source: south.unc.edu WHO THE COMPANY COLLABORATES WITH: Source: technabob.com

5. Mentors, investors, and teacher invest in YOU – not just your ideas. Your Personal Brand

6. Source: cheezburger.com HOW DO YOU BUILD PEOPLE’S TRUST IN YOU? WHO DO YOU COLLABORATE WITH? Source: www.jisc.ac.uk Your Personal Brand

7. Effective brands understand their strengths THE HACKER Builds things Comes up with unexpected solutions to problems Will bend rules if it’s valuable to do so THE DESIGNER Designs things Shows empathy for the customer experience Is highly resilient and open to other people’s ideas THE HUSTLER Sells things Enjoys presentations, debates, and public speaking Excels at coming up with arguments

8. Effective brands are concise 1 sentence: What value can you offer a start-up team? 1 sentence: What do you need from your teammates?

9. Let’s Network! Over the next 6 minutes, talk with 3 potential collaborators. 1.Only talk with people who have a different personal brand than you (identified by your sticker) 2.You have 60 seconds to pitch your brand, and 60 seconds to listen to your potential collaborator’s pitch. 3.Record notes on the sheet provided.

10. Let’s Pivot!

11. Let’s Network! Over the next 10 minutes, talk with 5 other potential collaborators. 1.Only talk with people who have a different personal brand than you (identified by your sticker) 2.You have 60 seconds to pitch your brand, and 60 seconds to listen to your potential collaborator’s pitch. 3.Record notes on the sheet provided.

12. Time to form your start-up! 2 – 4 people with COMPLEMENTARY brands.