1. GETTING STARTED Personal Branding 25 – 35 minutes Self-Assessment & Group Formation Exercise

2. Branding: The process of communicating an identity We recognize companies from their logo, but the value we associate with that logo comes from: TRUST & FAMILIARITY: Source: south.unc.edu WHO THE COMPANY COLLABORATES WITH: Source: technabob.com

3. Building Your Personal Brand Mentors, investors, and teacher invest in YOU – not just your ideas. How can you build a personal brand that makes them want to invest more? Source: cheezburger.com WHAT CAN YOU DO TO BUILD PEOPLE’S TRUST IN YOU? HOW DO YOU DECIDE WHO TO COLLABORATE WITH? Source: www.jisc.ac.uk

4. … through the way we dress,what we post online,and pretty much any other opportunity we have to tell others about who we are. We are already building our personal brands…

5. Which of the following “brands” best describes you? THE HACKER Builds things Comes up with unexpected solutions to problems Will bend rules if it’s valuable to do so THE DESIGNER Designs things Shows empathy for the customer experience Is highly resilient and open to other people’s ideas THE HUSTLER Sells things Enjoys presentations, debates, and public speaking Excels at coming up with arguments

6. Using Your Personal Brand to Find Collaborators Over the next 10 minutes, talk with 5 potential collaborators. Guidelines for this activity: 1.Only talk with people who have a different personal brand than you (identified by your sticker) 2.You have 60 seconds to describe why you would be a good hacker, hustler, or designer in a group. You have 60 more seconds to listen to your partner. 3.Record notes on the template provided. Identify your 3 top choices for potential collaborators.