1. Microsoft Compete November 2014 $

2. Windows Phone for transactional partners

3. Why sell Windows Phone as part of your portfolio? Windows Phone is best for your customers’ businesses: World’s fastest-growing mobile OS A more reliable, robust and trusted brand Wide range of pricing and devices with no compromise on functionality and security Options to suit individual needs of every end user Dual SIM capabilities allow flexibility for phone and data consumption

4. Why sell Windows Phone as part of your portfolio? It saves your customers money: Windows Phone provides devices that work with existing developer skills and IT infrastructure, reducing need to retrain staff or purchase specialist peripherals Datasense reduces data held on devices by up to 80%, putting customers in control: a pure cost-saving mechanism that will send customers your way

5. Why sell Windows Phone as part of your portfolio? “The business case really stacks up. Year on year we’re saving around £51k annually.” Rob Hills, Senior Enterprise Architect, NHS Business Services Authority How can you sell Windows Phone and grow your margins as a reseller? £51k annual savings

6. Benefits to you as a reseller Microsoft is the ONLY vendor that can provide you with all the soft and hard components, including phone, that you need to offer your customers hybrid solutions. With Windows Phone, your customers choose how they want to manage their infrastructure, increasing customer satisfaction and empowering you to sell more devices and products. As a reseller of Windows Phones, YOU become the single supplier of IT equipment This strengthens your customer relationships As all devices become connected, you can capitalise on knowing your end-to-end customer business More flexibility in the Windows channel improves your margin potential Attach margin from peripherals – make more on a wide range of Windows-compatible peripherals than iOS or Android

7. Windows Phone for services partners

8. Windows Phone: The services enabler As your customers move to the cloud, truly hybrid solutions allow you to sell value-added migration services: Windows Phone is your enabler to increasing service opportunities. Selling the benefits of Windows Mobile will open up service opportunities with your customers: Only by switching to Windows Phone can your customers realise the full value of Office 365 (e.g. 1TB of storage on business, OneNote sync across devices) Access to more online productivity tools that can be synced across devices Seamless synching across devices make your customers’ workforce more productive Improved efficiency improves loyalty, incentivising customers to further invest in you:

9. Windows Phone: The services enabler “With yearly savings of over £14,000, we are now able to dramatically increase the number of email-capable phones in use.” Jay Lyford, IT Manager at Sports Direct £14,000 yearly savings

10. Increasing your service opportunities with Windows Phone Expanding services through Windows Phone Seamless syncing across devices requires the correct infrastructure, opening service opportunities By using Office Mobile and Lync on their Windows Phone for business, licensing PCs and laptops with Office 365 can save customer up to 20% on IT costs to be reinvested in other services InTune is a cloud tool for managing customer devices: this requires more servicing capability Azure provides back-up cloud infrastructure for app and website development: this also requires more servicing Customer buy-in to the cloud through Office 365 on Windows Phone opens up opportunities for services to sell a staggered migration to cloud projects Upgrading customers’ on-premise office estate to Office 365 provides access to Exchange, SharePoint Online and Lync: all of these require service support

11. Windows Phone for cloud partners

12. Windows Phone & Cloud opportunities The Cloud era opens up a new line of IT services that leverage on-demand power and scale to help your customers work more productively. Windows Phone is uniquely built from the ground up to fully utilise the Office 365 and OneDrive cloud platforms from Microsoft.

13. Windows Phone & Cloud Opportunities As customers make the journey beyond the desktop to a range of devices, the cloud will not be an ‘all or none’ proposition: the need for flexibility and hybrid solutions is key, opening up huge opportunities for you as a Cloud Partner: SMB spending on cloud technologies will nearly double to $243 billion in 2018 Consolidating IT infrastructure via virtualization is a top priority for 61% of SMBs over the next 12 months 70% of SMBs are looking to cloud-based collaboration software SMBs were able to reduce costs by 50% by moving to an IaaS solution 43% of SMB employees work at more than one location 70% of SMBs are looking to cloud-based collaboration software

14. Windows Phone: the services enabler "Saving documents and other work to OneDrive is so well integrated it's like you're saving to a physical local folder. But instead you benefit from having your work available from other machines.” Colin Farr, Founder, Findahood.com

15. Selling Cloud services through Windows Phone Improved efficiency improves opinion of the cloud, leading to more cloud migration: With Office 365, customers have access to more online productivity tools that can be synced across devices through the cloud, providing cloud-based revenue opportunities for you Customer buy-in to the cloud through Office 365 on Windows Phone opens up opportunities for services to sell a staggered migration to cloud projects Selling Office 365 as a way to consume Office opens conversations about Intune as a further cloud-based tool for managing their devices Azure can be discussed as a way of providing cloud infrastructure back-up, for developing apps or hosting websites, requiring more migration of infrastructure to the cloud Upgrading customers’ on-premise office estate to Office 365 provides access to Exchange, SharePoint Online and Lync: all of these require service support

16. Compete for iOS & android customers

17. Windows Phone compete: iOS & Android Only Windows Phone provides seamless integration into your current IT infrastructure, offering a consistent, personalized experience on the world’s fastest-growing mobile platform.

18. Windows Phone compete: iOS & Android Productivity and Compatibility The convenience of mobility with the power of a PC (Android does not run native office) Touch screen, mouse or keyboard input options (Majority of Android tablets do not come with keyboard) Compatibility with thousands of peripherals (iOS requires expensive dongles to support peripherals of limited compatibility) Consistent experience across multiple devices (iCloud does not support online document collaboration or editing; Android lacks the complete experience as you cannot open Office docs in full) Security and Safety Hardware based security built on industry standards and device encryption in case it gets into the wrong hands (Apple only provides its proprietary solution for protecting data and identities) IE offer best in class protection against phishing (Safari only protects 10.15% of URL reputation, compared to IE’s 83.17%, while Android is the no.1 target for mobile malware) Trusted boot provides device integrity (Apple does not use standards-based boot protection)

19. Windows Phone compete: iOS & Android Management and Integration Protects investment since it’s compatible with existing peripherals (Apple may not be compatible with current hardware as it lacks USB) User experience virtualization (Android does not deliver a robust user experience / application virtualisation except through third-parties) Seamless connection to corporate apps without having to go through VPN (Apple mobile device management can only be achieved through third-party vendors increasing cost, risk and complexity) Active directory, group policy and Windows Server are all used to access corporate email, data and printers and apps (Android lacks local printing solution; Apple requires AirPrint printers) App Eco System Gives IT the flexibility and speed they need for application deployment (IT admin can’t control iOS updates, as they are controlled by Apple) Developers can leverage their platform of choice for developing local apps (Objective C is the only platform developers can design apps on Apple) Consistent and dynamic cross app and cloud sharing (Sharing info between iOS apps is inconsistent)

20. Office 365 reseller version

21. Windows Phone: the logical accompaniment to Office 365 The Windows Eco System provides your customers with the complete freedom to install Office 365 on any device they want to, from Windows PCs or tablets to iOS and Android mobile and tablet devices. However, Windows Phone is the logical accompaniment to Office 365. As an Office 365 reseller, it is only by upselling Windows Phone to your customers, that they will be able to realise the full value of Office 365. Seamless integration into current infrastructure Fastest growing mobile platform Anywhere productivity with familiar Office apps

22. Windows Phone: the services enabler “Windows Phone is a great platform offering a seamless switch and room for future manoeuvre.” Ian Arbuthnot, Director of Health Informatics

23. Growing Office 365 with Windows Phone Benefits to Your Customers 1TB of storage on business Seamless synching across devices make your customers’ workforce more productive Benefits to You as an Office 365 Reseller By selling Windows Phone, you enter the conversation of Office Mobile Licensing device estates other than PCs and laptops with Office 365 can save customers up to 20% of their IT costs Selling Office 365 through Windows Mobile opens conversations about Intune as further cloud-based tool for managing their devices Azure can be discussed as a way of providing cloud infrastructure back-up, for developing apps or hosting websites, requiring more migration of infrastructure to the cloud