1. BPOCareerHub.com ONLINE MARKETING REPORT June 2013

2. Analytics: January to June 2013

3. Sources of Visits

4. Social Media Insights Twitter/Linkedin/Youtube Audience Base Facebook
9, 864
Twitter Followers
6,255
Linkedin Connections
1315 connections; 261 followers
Youtube views
91,988 views; 80 subscribers

5. SEO – Average Position Page 1; Rank 1
call centers in the philippines 2013 call center jobs hiring 2013 bpocareerhub acquire bpo wells fargo philippines solutions inc contact number transcom ortigas contact number interglobe technologies logo genpak genpact images call center job fair alexander mann solutions contact number call center jobs july 2013 genpact online application online bpo jobs bpo career hub teleperformance cebu contact number interglobe technologies careers philippines transcom worldwide philippines inc contact number
call center philippines hiring 2013
wipro hiring 2013
avocet management resource network
hiring bpo
ejist logo
bpo job hiring
genpact philippines alabang
wipro cebu hiring 2013
clearcomm inc
bpo hiring
bpo careers aisat logo
transcom worldwide philippines inc contact number
bpo careers

6. SEO – Average Position Page 1; Rank 2
new call centers in the philippines 2013 acs xerox company contact number0 call center job fair 2013 teletech lipa hiring 2013 igt call center teletech novaliches hiring 2013 contact center application startek website philippine bpo job opening in the philippines bpo jobs in philippines for indians teletech dayshift account first source limited solutions call center online application oriental pioneer nco marikina contact number wells fargo philippines contact number adp philippines contact number
adp philippines inc contact number
genpact hr contact number
teletech philippines website
interglobe technologies philippines inc
teletech hiring 2013
interglobe technologies contact number
egs call center address
bpo jobs philippines
teleperformance bacolod contact number
call center jobs 2013
teleperformance fairview contact number
call center job hiring 2013
call center jobs in philippines 2013
wells fargo call center philippines
genpact openings
igt-interglobe technologies philippines inc
transcom philippines contact number
expert global solutions philippines contact number
teleperformance moa contact number

7. Registration Rate

8. Observations
Reasons for Low Conversion Rate (Registration and Application):
Technical issues: errors reported by users via Facebook (page not found, poor navigation)
Other vaguer issues:
Content Duplication (BCH clients have posted the same job orders on other leading online job portals. Users );
Call-to-action (users are given the options to walk in or communicate directly to our clients);
Site content – pages after log are not yet optimized;
Non member visitors who are actively using competitors’ portal would not bother creating new account with BCH.
ineffective marketing program ( s go to spam, graphics are not displayed correctly)

9. Technical Issues Technical error reported on Facebook
Incorrect display of campaign
Image is not displayed
the content looks like a spam .
Note: These issues have been reported to the IT team. Bug #298

10. Job Orders: Call-to-action Copy
Call-to-action copy - users are given the options to walk in or communicate directly to our clients.
Recommendation: Implement an effective accounts management e.g. closely monitor clients’ job posts.

11. Marketing Plan for July
Articles for Resources Page:
Weekly Blog, Daily News and Events
1.    Habits of Highly Effective Call Center Agents
2.    living the life of a call center agent
3.    Call Center Interview Questions
4.    Guide to beating call center stress
Site Optimization – Short-term enhancement
Partners Page
Employers Page
Pages after login (dashboard, assessment, profile)

12. Site Revamp Main Site Content Plan Homepage Present 3 options
1. More precise design/look and feel
2. Creative & keywords rich copy
3. Add a short tagline
Ex. The smarter way to hire and get hired
4. Redesign the registration process and job post/ad.
See Details on page 14
5. Redesign the Register/Sign up Call to Action field
6. Add Terms of Use and Policy Statement in the Registration form
7. Add a button for “post a job ad” on the homepage
8. Optimize the space/content above the fold (define the purpose of the website).

13. Homepage: Above the fold
1) Header
2) Navigation Tabs
3) Job Search Engine
5) Banner Ad
4) Clients List of Openings
6) Banner Ad

14. Job Post Job Opening: Job Title Job Description Related job openings
Client’s cover photo (Branding/company insight)
Job Opening:
Job Title
Job Description
Company logo & overview
Add new features to make
Job application easier for job
Seekers and provide hiring employers/client’s branding.
More visual by adding client’s cover photo for branding purposes
Hiring employers overview
Work location map
Salary and Benefits (encourage employers to highlight this section)
related job openings
Salary and Benefits
Office location map
Related job openings

15. Website Revamp Registration Design Plan:
Create a registration process that looks easy, quick and interesting.
Example: 1st page/interface should require minimal information, e.g. address and password.
2nd page/interface (after registration) should encourage users to complete registration e.g. create brief copy relating to BCH online portal benefits & advantages).
2. Provide users with options to create an online resume and/or upload resume.
3. Replace the typical login/registration form with a more compelling and targeted copy:
Ex. (1) Create Career Alert. By completing this form ( address, password, name, educational Background, work experience) user allows BCH to send them career tips, newsletter, training videos, BPO Dictionaries on a weekly basis. (2) Create an online resume and be found by top hiring employers in the BPO Industry.

16. Website Revamp Optimize pages after login
Optimize Employers Profile page
Reference: Social Media Account Profile page ex. Linkedin Employers Page Layout (cover photo, profile page, include richer information about the company ex. map, corporate video, photos, benefits, dress code, working hours.
Add social media buttons on all company profile page
3. Optimize partners pages – add landing page for each partner, implement exchange links.

17. Revamp Timeline Project Description Timeline Wireframe for all pages
24 July
Content Layout Registration page; Job Post
26 July
Content – homepage; employers page
29 July
Content – partners page; My careerHub (profile page)
Design – Homepage/Employers/
2 August
Design – My profile/partners
Pages After Log in
6 August