1. Ocean Enterprise Unlocking a Secret Zdenka Willis Director, US IOOS Program Office NOAA- National Ocean Service

2. Sustainable Planning – So What? Photo credit: WWF Photo credit: Clemson University Photo credit: Hightower report Photo credit: PT SUMBER YALA SAMUDRA Peruvian Anchovy Fishmeal Story credit: BNY Mellon

3. Coastal Vulnerability Around the World

4. Coastal Communities: Vital to U.S. and International Economies 45% of the U.S. national gross domestic product is contributed by coastal communities.  51 million jobs Coastal counties contain 53% of the nation’s population - but account for only 17% of U.S. land area (excluding Alaska). Coastal habitats help reduce impacts of floods, storms, and climate change on coastal communities by absorbing water, wave energy, & other stressors.

5. Enables decision making every day and Fosters advances in science and technology by: Linking Federal Agencies with IOOS Regions to increase the # of observations Leveraging information from disparate sources into tailored products A national program comprising 17 federal agencies 11 Regional Coastal Ocean Observing Systems Observation, data management, modeling and analysis 5 U.S. IOOS ®

6. Tools of IOOS

7. Valuing IOOS – Not a new concept Marine Transportation Oil and Gas Aquaculture Climate Study Homeland Security Weather Services Agriculture Fisheries Ecosystem Services … Credit: Rayner – IOOS Summit 2012 White Paper Single Purpose - Data for charts 1853 Today Many Purposes - Difficult to quantify value Mathew Fontaine Maury

8. Industry Study Framework Intermediate Users End Users Provider Credit: Rayner – IOOS Summit 2012 – white paper

9. Other Studies Key Findings Commercial Marine Science and Technology more than doubled since 2010 Market confidence is high: 81% forecast growth in the market Small to Medium companies dominate the sector Skill shortages present a barrier to future performance in MST Offshore oil/gas largest sector; but renewable energy saw growth Annual Review of UK Marine Scientific Industries 2012

10. Canada's Marine Tech Industry

11. San Diego Study Overall Findings Total employment: 46,000 jobs Total Revenues: $14 billion (2011) San Diego Blue Tech Findings Highly differentiated industry – 14 sectors in San Diego; 71 sub-sectors Prevalence of multi-use technologies from small, specialized firms Largely invisible in local markets / limited public & government awareness Little baseline economic data due to non- specific NAICS codes Highly export-oriented – typically 40-60 percent Markets exist in virtually every country around the world Growth in most sectors strongly outpaces world economic growth

12. Marine Technology Industry Study 12 Marine technology industry is an important partner and stakeholder First step toward assessing the economic impact of the marine ocean technology sector in the U.S. Collection and analysis of both qualitative (interviews) & quantitative data (survey). http://www.usworks.com/usioos/

13. Stakeholders Operated by 30 institutions under IOOS US company CODAR sells 80% worldwide Who Depends on it USCG Search and Rescue Oil spill response Water quality Criminal forensics Commercial marine navigation Offshore energy Harmful algal bloom warnings Marine fisheries Emerging - Maritime Domain Awareness Emerging - Tsunami prediction U.S. IOOS - High Frequency Radar Network 13 Search area decreased 66% in 96 hours

14. CODAR 1984: Barrick and staff leave NOAA to form CODAR company to commercialize HF radar 1986: CODAR Ocean Sensors, Ltd. officially founded. 1983-88: first-generation CODARs; deployed North Sea offshore oil rigs. 1992: Second-generation CODARs 2002: 100th SeaSonde sold 2009: Rapid overseas growth Today: 98% IOOS network; deployed in 30 countries Broken sales records last 3 years IOOS 2002: CA Prop 40 & 50 - $21 million is designated for the “Coastal Ocean Circulation Monitoring Program” (COCMP) 2004: IOOS project based < 15 radars 2005-2006: Network emerges 2008: Network reached 100 2009: National Surface Currents Plan V1 2012: O&M dollars in budget Today: > 130 Radars Global through Group on Earth Observations (GEO) Growing Together

15. Without We wouldn’t have: 99% of shoes 24% of wine Almost all personal electronics 97% of clothes 100% of

16. Without we couldn’t sell : $570 billion in 2011 Skin care & perfumes $2b Soybeans $23b Petroleum $60b Dumpers $ 4b Bus tires $1b

17. PORTS ® and Industry PORTS Program Located in 22 States Purchases equipment from 43 manufactures  Sensors, cables, power supplies, modems, buoys and more Without: We couldn’t move Physical Oceanographic Real-Time System Center for Operational Oceanographic Products and Services (CO-OPS) NOAA’s National Ocean Service

18. + + Oysters on the Half Shell Little wild set of oysters on US northwest 2008 Whiskey Creek Hatchery lost 100% of oyster larvae Ocean Acidification was the cause Real-time Observing System established By 2010 productivity was back to 70%

19. Summary Ocean observing is a partnership for lives and livelihoods Marine Technology Industry is a key partner Defining the Ocean Enterprise and its impact on our economy is a secret we need to unlock We need your help in our study and spreading the word; connecting us to the right Associations to unlocking the Ocean Enterprise

20. Questions

21. U.S. IOOS: An Integrating Force for Good Private Sector Government Academia

22. Thank You Please Visit the U.S. IOOS Website ioos.noaa.gov