1. Oracle Application Integration Architecture
David J. DesRoches
Industry Business Consultant

2. SAFE HARBOR STATEMENT
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Today’s Discussion Enterprise Challenge
Introducing Oracle Application Integration Architecture
Planned Roadmap and Availability
AIA Partner Initiative

4. Today’s Enterprise Challenge
Division 1
Sales
Operations
Accounting
Mfg
CRM
Financials
Order Mgmt
Division 2
Partner System
Depts. / Users.
Applications
Data

5. These Transformations Often Resemble “Science Projects”
Mfg
CRM
Financials
Order Mgmt
Partner System
Division 1
Sales
Operations
Accounting
Division 2
Technology Shortcoming
Business Impact
Heterogeneous Systems
Complexity, High Cost
Proprietary Technologies
Closed, Difficult to Partner
Point-to-Point Integration
Rigidity, Slow to Adapt

6. Acquisition of Best-in-Class Companies ~ $34 Billion in Targeted Acquisitions
Oracle FY 2005
Oracle FY 2006
Oracle FY 2007
Oracle FY 2008
4 Acquisitions
15 Acquisitions*
12 Acquisitions**
16 Acquisitions***
* Excludes acquisitions of Covansys and Hexaware operations
** Acquisition of Mantas through majority-owned i-flex solutions company
***AdminServer subject to closing conditions

7. 1. Reduce TCO by System Consolidation and Rationalization
Division 1
Sales
Operations
Accounting
Division 2
Unified Data Model
Mfg
CRM
Financials
Order Mgmt
Partner System
Depts. / Users.
Applications
Data

8. Top Priority: Standardized Business Processes
Key Business Drivers
Streamline Business Processes
Operational Effectiveness
Operational Efficiencies
M&A Activity
Changing Business Models
Legislation
“State of the CIO 2008” survey
“SOA can frequently be part of the answer by providing a sound architectural framework to help CIOs address their challenges.”
L. Frank Kenney, Research Director

9. 2. Reduce TCO w/ SOA-Enabled Architecture Make Applications Easier to Integrate, Extend, and Upgrade
Division 1
Sales
Operations
Accounting
Mfg
CRM
Financials
Order Mgmt
Division 2
Partner System
Unified Data Model
SOA-Enabled Integration & Process Orchestration delivered through AIA and Fusion Middleware
Depts. / Users.
Applications
Data

10. Application Integration Architecture
17 Acquisitions*
4 Acquisitions
Oracle increases value with pre-packaged & sustainable integrations

11. Application Integration Architecture Oracle’s SOA Implementation
Best Practice Processes
Optimize business performance leveraging Oracle’s extensive experience and best practices
Process Integration Packs
Pre-built, out of the box, integrated Oracle Applications for quick implementation of business processes, without the risk. (i.e. Siebel CRM to Oracle E-Business Suite)
Foundation Packs
Create custom business processes across any of your applications utilizing predefined, application independent object and service definitions
Powered by Oracle Fusion Middleware
Industry leading, open standards based platform

12. AIA Process Integration Packs Deliver Prebuilt, Sustainable Integrations across Oracle Applications
Customer Value:
Fast time to value
Richer functionality
Less risk, lower maintenance costs
Features:
Participating apps & enhancements
Predefined process flows
Extensible framework
Deployment methodology and more…
Ideal for:
Adding new Oracle applications
Enhancing existing application functionality
Extending a business process
Adopting SOA / Fusion Applications
Simplifying enterprise-wide integration

13. <Insert Picture Here>
Availability and Roadmap

14. Available AIA Process Integration Packs
Cross Industry Process Integration Packs
Enabling…
Siebel CRM On Demand Integration Pack for Oracle E-Business Suite*
Opportunity to Quote
Siebel CRM Integration Pack for Oracle EBS Order Management: Order to Cash*
Order to Cash
Siebel CRM Integration Pack for Trade Promotion Management*
Trade Promotion Management
Industry Process Integration Packs
Enabling…
Siebel CRM Integration Pack for Oracle Comms Billing and Revenue Management: Order to Bill**
Comms Order to Bill
Siebel CRM Integration Pack for Oracle Comms Billing & Revenue Management: Agent Assisted Billing Care**
Comms Customer care
Oracle Comms Billing and Revenue Management Integration Pack for Oracle E-Business Suite: Revenue Accounting**
Comms Revenue Accounting
Siebel Life Sciences Integration for Oracle Adverse Event Reporting System
Life Sci. Adverse Event Reporting
Siebel CRM Integration Pack for i-flex FLEXCUBE Account Originations***
Banking Account Originations
Siebel CRM Integration Pack for Banking Account Originations
Banking Account Originations
*Siebel 7.8 / Oracle E-Business Suite
***i-flex FLEXCUBE UBS V.UM 7.2.0
**Comms versions: Siebel / Oracle E-Business Suite Financials / Billing and Revenue Management 7.3.1 14

15. Planned FY09 AIA Process Integration Packs Horizontal
Cross Industry PIPs
Enabling…
Order to Cash
Siebel CRM SIA (8.0) for EBS Order Mgt ( )
Order to Cash
Siebel CRM (8.1) for EBS Order Management (12.1)
Siebel UCM (8.1) for Oracle EBS ( ), Siebel CRM SIA (8.0)
MDM (Customer) Integration
PIM (12.1) for EBS ( ) and Siebel CRM SIA (8.0)
MDM (Product) Integration
Agile PLM ( ) to EBS ( )
Design to Release
Agile PLM ( ) to EBS (12.1)
Design to Release
AIA for SAP PIPs*
Enabling…
Siebel CRM to SAP*
Order to Cash
Agile to SAP*
Design to Release
SaaS PIPs
Enabling…
Oracle CRM On Demand for Siebel CRM (7.8.2 HOR)
Customer Synchronization (Direct Int.)
Opportunity to Order
Oracle CRM On Demand for JD Edwards E1 (2.3)
Oracle CRM On Demand for SAP*
Opportunity to Order
* Subject to Oracle Senior Management Approval
Above timeframes are target dates only and subject to change at any time.

16. Roadmap: Planned FY09 Process Integration Packs Industry
Industry PIPs
Enabling…
Communications:
Order to Bill / Agent Assisted / Fin. Consolidation
Comms (Siebel 8.0/8.1; Nested Service Bundle feature)
Comms 2.4, includes OSM
Order to Activate
Comms 2.5, includes PIM
Product MDM (FY10)
Retail:
Oracle Retail Integration (RMS 2.3) to PSFT (9.0)
Financial Controls for Retail
Siebel CRM Loyalty (8.1) to Retail Stores
Customer Loyalty Management
Product Data Hub Integration Pack for Retail Product Lifecycle Mgt
Retail PIM Integration (FY10)
Logistics Service Providers:
Quote and Order Management
Fleet Management 1 (OTM 6.0, SEBL 8.0)
Fleet Management 2 (EBS 12.1, OTM 6.0)
Driver Management
Fleet Management 3 (EBS 12.1, OTM 6.0)
Settlement and Financial Management
Utilities:
AIA for Utilities
Order to Billing
Banking:
EBS Financial Service Accounting Hub (12.1) for PeopleSoft GL (9.x)
Account Consolidation
Above timeframes are target dates only and subject to change at any time.

17. Application Integration Architecture Abstraction Layer Concept
Optimize Offer
Forecast Demand
Capture Order
Pick, Pack, Ship
Billing
Deduction & Settlement
BPEL Process Manager
Enterprise Service Bus
Data Integration
AIA Enterprise Business Objects & Services Layer
Customer
Sales Order
Invoice…
Siebel CRM
E-Business Suite
SAP
Custom App
Composite UI
JMS or WSIF
API or Web Service
Common Objects, Standardized Business Services
Application Business Connector Service
API or Web Service
Re-Usable , Loosely Coupled Services to support one to many
Leverage AIA UI Service SDK to build Composite Tasks

18. AIA Foundation Pack Enterprise-wide SOA Adoption
Enterprise Object Library :
Lifecycle Extensions:
Governance:
Standards Support:
46 Objects, 460 Service Operations
Test Validation, Error Handling, Diagnostics
Service Repository, Process Models
CCTS 9.0, OAG, ISO 11179
Account Balance Adjustment
Advance Shipment Notice
Bill Of Materials
Customer Party
Disbursed Payment
Engineering Change Order
Installed Product
Invoice
Item
Item Balance
Item Composition
Item Structure
Location
Manufacture Item Composition
Price List
Purchase Order
Quote
Received Payment
Request For Quote
Bill of Lading
Demand Forecast
Freight Terms
Shipment Request
Inventory Reservation
Accounting Entry
Credit Memo
Request For Quote
Requisition
Sales Order
Shipment Plan
Currency Exchange
Debit Memo
Chart of Accounts
Payment Term
Payable Invoice
Pick List
Promotion
Shipment Receipt
Supplier Party
Sales Quote
Bank Account
Transaction Calendar
Fund Transfer
Fund Transfer Schedule
Shipment Advice
Check

19. Enterprise Business Object
Prebuilt Enterprise Business Objects & Services Bringing Applications Together thru a Common Language
3rd Party
PeopleSoft
Siebel
Oracle
Enterprise Business Object
3rd Party
PeopleSoft
Siebel
Oracle
Benefits
Easy to plug-in new applications
Consistent & better information quality
Lower maintenance costs
Standardized representations of business data
Rationalized across all Oracle applications
Standards compliant, adopting OAGIS, UN/CEFACT and ISO standards
Extensible, upgradeable
“Only 5% of the Interface is a function of the middleware choice. The remaining is a function of Application Semantics”

20. FY09 Available and Planned AIA Foundation Packs
Horizontal & Industry Versions
Features…
Foundation Pack Core Common Objects and Services
Released February Business Service Repository, Management Utilities
Foundation Pack NEW Enterprise Objects & Services
Released June Extension Templates / Sample Patterns Enhanced Repository and Utilities
Foundation Pack Industry Foundation Packs & Foundation Pack for BEA
Planned for October FY09 Utilities and Insurance, Web Logic Server Certification
Foundation Pack NEW Enterprise Objects and Services
Planned for CY09 Enhanced Error Handling, Composite Application Framework
Foundation Pack NEW Enterprise Objects & Services
Planned for the next 12 months HCM, Proc. Mfg. and Communications objects
Foundation Pack Oracle 11g Service Component Architecture
TBD Updated Infrastructure Components, Enhanced Programming Model
Above timeframes are target dates only and subject to change at any time.

21. Which One is Right for YOU? Foundation Pack or Process Integration Pack
Do it Yourself Using Oracle Foundation Pack
Let Oracle Pre-build Integrated Processes for You
Complete solution for building any to any integrations across a complex, mixed environment
Speed integration development process utilizing prebuilt Enterprise Business Services and Objects (continually added to over time )
Reduce risk and maintenance costs using well defined programming models and bundled governance components
Provides a sustainable, flexible foundation for change
Prebuilt, off the shelf integrations between Oracle applications
Delivers best practice processes to the business quickly and cost effectively
Minimizes integration risk and fully supported by Oracle
Extensible and upgradeable with minimal business disruption

22. Sampling of Leading Companies Leveraging AIA

23. AIA for Partners Initiative How to engage Oracle for the AIA for Partners program:
SI Led Development Model
New PIP Development
Oracle PIP Extension
This is the partner facing program to get formal endorsement from Oracle…

24. AIA Partner Models – Summary
Key Characteristics 1
SI Strategic Co-Development Model
Joint investment in development and GTM
Oracle product and IP, sold, supported and maintained by Oracle
Partner is positioned as preferred implementer in named Accounts 2
SI Led Development Model
Partner invests in building repeatable solutions
Uses AIA Foundation Pack and contributes to it
Partner solution and IP. validated, endorsed and promoted by Oracle 3
SI Implementation Engagement Model
Awareness, Education and Training on AIA
Deal Support, COE and Labs Setup support for AIA products
Packaged consulting services by SI partners 4
AIA for SAP – Partner Model
Partner builds and owns the SAP AIA business connectors
Oracle might OEM the SAP connectors
Multiple GTM & implementation partners possible 5
ISV Integration Development Model
ISV builds and owns the AIA business connectors for their own Apps
Validated, endorsed and promoted by Oracle
Complimentary ISVs who complete the Oracle solution map

25. Learn More Key contacts within Alliances
For SI Partners in NA –
For ISV Partners -
Others – Contact your local Alliances Team!
Key contacts within the AIA Partner Strategy Team
For NA and WITS –
For EMEA –
For JAPAC -
Overall Strategy Contact:
OPN for Partners Website: