1. STRATEGIC DUCK

2. SMALL BUSINESS IMPACT on the ECONOMY POSITIVES NEGATIVES CATEGORIES NOT INCLUDED

3. REASONS FOR BUSINESS FAILURE LACK OF: FINANCIAL SKILLS & KNOWLEDGE MARKETING SKILLS & KNOWLEDGE HANDS ON WORKING BUSINESS PLAN ACCOUNTABILITY

4. REASONS FOR THE GROWTH OF SMALL BUSINESS DESIRE TO OWN A BUSINESS RECENT ECONOMIC DOWNTURN LACK OF “SURVIVAL PAYING” JOBS NO AVAILABLE WORK RETIREES CAN’T SURVIVE

5. TEACHERS ARE THE BACKBONE OF SMALL BUSINESS !

6. 4 PARTS TO BUSINESS SUCCESS: THE START THE BUSINESS PLAN THE MARKETING PLAN IMPLEMENTATION + ACCOUNTABILITY

7. THE IMPORTANCE OF DISCIPLINE

8. HOW TO START A BUSINESS A SMALL BUSINESS IS THE PERSON WHO STARTS IT 1 ST OUTWARD LOOK: PRODUCT/SERVICE 2 ND OUTWARD LOOK: IDENTIFY TARGET MARKET 3 RD OUTWARD LOOK: TAKING PRODUCT/SERVICE TO MARKET

9. VALUE-BASED STRATEGIC FOCUS PLAN

10. COMPONENTS VALUES PERSONAL/BUSINESS HISTORY MISSION VISION STRENGTHS & WEAKNESSES OBJECTIVES GOALS STRATEGY OPPORTUNITIES RESOURCES RISKS & THREATS MAKING IT HAPPEN

11. THE MARKETING PLAN

12. STEP 1.BUSINESS REVIEW STEP 2.IDENTIFYING PROBLEMS & OPPORTUNITIES STEP 3.SALES OBJECTIVES STEP 4.TARGET MARKET STEP 5.POSITIONING STEP 6.IMPLEMENTATION TOOLS STEP 7.RESOURCES STEP 8.EXECUTION STEP 9.ACCOUNTABILITY

13. CHARACTER: THE ABILITY TO CARRY ON AFTER THE MOOD HAS LEFT YOU