1. Social Media-The Next Level of Internet Marketing Creating Blogs Neil Baum New Orleans, Louisiana

2. Getting Started-The Big 4

4. Blogging Easiest way to communicate with patients and potential new patients Website maintained by an individual with regular entries which allows readers to interact with the author Contains text, images, videos and links to other blogs and websites

5. Website vs. Blog Static Facts, figures, articles Serious information One way flow of information Interactive-easy to modify by average user Links, talk, commentary Not so serious Promotes interaction

6. Make a Blog Plan What are you going to write about? Start with a specific topic How will you deliver the information Will you post links? Use photos, videos, slides?

7. Blogging Hosted on your own server with software-WordPress, Blogger, MovableType, LiveJournal Blogger.com, GoingOn.com, Wordpress.com

8. Blogging Requires regular posting Want to keep the eyeballs returning Promotes a forum to exchange between you and your existing patients as well as potential new patients

9. 5 Steps for Blogging On WordPress.com 1.Go to WordPress.com 2.Create a free account 3.Select “New Post” button 4.Type out your content 5.Hit “Publish”

10. #1 Create a New Account

11. 10-Step Walk-Through Guide http://learn.wordpress.com/

12. #1 Create New Account

15. #2 Create A Blog

16. #2 Adding Content

18. #3 Adding Categories

19. #3 Add New Category

20. #3 Adding Categories and Tags

21. #3 Add Tags

22. #4 Publish Your Blog

23. Finished Product

24. Importance of Titles

25. Use Catchy Titles

26. Catchy Titles

28. Check Your Traffic

29. Connect Your Website to Your Blogs

30. Bottom Line Social media is the new, new thing Blogging is one of the easiest ways to get started

31. Let me hear from you www.neilbaum.com nbaum@neilbaum.com 504.891.8454