1. Reduce Your IT Costs

2. Microsoft’s Core Infrastructure Solutions NEXT GENERATION DESKTOP EMPOWERING SERVICES Desktop Datacenter CLOUD COMPUTING

3. The Need for a Complete Desktop Strategy The desktop is more than just the Operating System Will consumer devices be allowed on your network? How will you support mobile devices? How will you manage the hardware lifecycle? How can users get to their environment from other PCs? How many images will you need to maintain? How will you handle migration? How will you provide access from anywhere? Do you know how many applications you have? How will you manage the application lifecycle? How will you provide data security on all devices? How will users access data from different PCs? Is data searchable across PCs, local networks & the cloud?

4. Delivering on the Essential Capabilities Supporting ultimate flexibility with Windows 7, Desktop Virtualization, and System Center End-to-End Management Anywhere Access for Users Applications Application Virtualization Data and User Settings User State Virtualization Online and Offline Data and Applications cached locally Business Continuity Helpdesk Tools and Disaster Recovery Desktop Error Monitoring, Diagnostic and Recovery Toolset Security and Data Protection Protecting Local Systems AppLocker On the PC BitLocker On Portable Drives BitLocker To Go

5. The Windows Optimized Desktop Saves Money Today Why stay on Windows XP?

6. Microsoft’s Core Infrastructure Solutions NEXT GENERATION DESKTOP EMPOWERING SERVICES Desktop Datacenter CLOUD COMPUTING

7. Datacenter Evolution Traditional Computing Private Cloud Public Cloud IT as a Service Just-in-time Provisioning & Scaling of Services on Shared Hardware

8. Private Cloud (Dedicated Resources ) Public Cloud (Shared Resources) The Power of Cloud Computing Delivering IT as a standardized service Service oriented Always available Scalable and elastic Cloud Computing

9. “We were surprised that so few code changes were necessary for successfully testing the system in the Windows Azure platform. We put a wrapper around what we already had, and everything worked fine.” Jones Pavan, Lead Architect, CCH Familiar and Consistent Platform Easily migrate applications from on-premises to hosted or public-cloud environments BENEFITS On Premises HostedCloud Services Provider Common Identity Common Developer Tools Common Management Leverage existing IT skill sets to extend, migrate, and scale IT services Reduce training costs with familiar and easy-to-use technologies Familiar and consistent server platform across on- premise, hosted, and public-cloud environments

10. Next Steps Step 2 Find out more about the Optimized Datacenter and other Optimization solutions Step 3 Use the Solution Accelerators to plan for Optimization projects Step 4 Talk to a Microsoft partner or Microsoft Services about optimizing your datacenter Step 1 Complete an IO assessment or use the Microsoft Assessment and planning (MAP) Toolkit

11. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12. Appendix

13. Client Computing Choices

14. Implementing Your Desktop Strategy

15. Server Hosted Desktops with VDI Supporting always-connected workers with Virtual Desktop Infrastructure suites, Windows 7, and MDOP Data Security and Compliance Business Continuity Access from Highly Connected Devices

16. VDI Joint Solutions with Citrix Superior functionality with significant cost differences Microsoft-Citrix VDI offering provides more value with features like integrated management VMware has no solution comparable to our Complete Desktop Centralization Offering which includes session-based desktop delivery VDI Offering The Complete Desktop Centralization Offering

17. Online Management & Security ++ (Service Subscription) (Client SA Subscription) (Subscription) Hosted by Microsoft Download from Microsoft All-In-One PC Management Solution

18. Usage Compute Time Average Inactivity Period “On and Off ““On and Off “ On and off workloads (e.g. batch job)On and off workloads (e.g. batch job) Over provisioned capacity is wastedOver provisioned capacity is wasted Time to market can be cumbersomeTime to market can be cumbersome Compute Time “Unpredictable Bursting““Unpredictable Bursting“ Average Usage Unexpected/unplanned peak in demandUnexpected/unplanned peak in demand Sudden spike impacts performanceSudden spike impacts performance Can’t over provision for extreme casesCan’t over provision for extreme cases Average Usage Compute Time “Growing Fast““Growing Fast“ Successful services needs to grow/scaleSuccessful services needs to grow/scale Keeping up w/growth is big IT challengeKeeping up w/growth is big IT challenge Complex lead time for deploymentComplex lead time for deployment Compute Time Average Usage “Predictable Bursting““Predictable Bursting“ Services with micro seasonality trendsServices with micro seasonality trends Peaks due to periodic increased demandPeaks due to periodic increased demand IT complexity and wasted capacityIT complexity and wasted capacity Workload Patterns Optimal for Azure

19. Microsoft Public Cloud – Services Platform Windows Azure Platform “Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.” Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services Agility Respond quickly to business needs with software and services integration. Focus Invest in delivering services and value, not in managing technology infrastructure. Trust Enjoy a reliable and secure platform, hosted in best-of-class datacenters around the world. Flexibility and Control Host services in the cloud, or integrate with on-premises applications. Efficiency Deploy new solutions quickly, leveraging existing expertise and assets.

20. Microsoft Private Cloud – Server Platform System Center Virtual Machine Manager Self Service Portal 2.0 Dynamic Provisioning Integrated Management Platform *1/3 rd the cost of VMware Manage across heterogeneous physical and virtual server environments Free turnkey solution enables Private Cloud Greater Business Agility Respond to business demands more effectively Manage Costs Shift from capital expenditures to lowering operational expenditures Reliability of Services Focus on solving business problems, not on infrastructure issues *Based on web store list prices – See comparison at www.microsoft.com/VMwarecomparewww.microsoft.com/VMwarecompare

21. Physical Control - Geographic Proximity Regulatory Compliance - Data Sovereignty Microsoft Cloud – Services Platform Azure Appliance Azure Service in your Datacenter Windows Azure & SQL Azure On Premises / Hosters http://www.microsoft.com/windowsazure/appliance/