1. Abbas Alidina @AbbasAlidina AbbasAlidina.com Best Practices

2. Traditional Web Measurement Doesn’t Work for Social Media

3. Traditional Web Analytics Source: @Avinash

4. Traditional Web Analytics Source: @Avinash

5. Traditional Web Analytics Source: @Avinash

6. Social Media Analytics Source: @Avinash

7. Social Media Measurement Framework

8. Developing a Social Measurement Framework Social Measurement Strategy ?

9. Social Media Measurement Framework 4-Step Approach to Developing a Social Media Measurement Framework. Define Objectives Identify KPI’s Select Tools Measure

10. Define Objectives Revenue Brand Awareness Generate Leads Build Database Operational Efficiency Innovation Research & Development

11. Exercise: Define Business Objectives Identify the top 3 business objectives for using Social Media in your organization. 1. 2. 3.