1. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1 C97-574449-00 Why Unified Communications? January 2010

2. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 2 C97-574449-00 Agenda Business Challenges Facing Small and Medium Businesses How Unified Communications Can Make a Difference Cisco ® Unified Communications Success Stories

3. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 3 C97-574449-00 *Prioritized goals that CEOs may ask IT organizations to help drive SMB Business Priorities for IT Lowering operating costs Acquiring / retaining customers Improving workforce productivity Improving product / process quality Driving market offerings Enhancing practices Source: Mindwave EMEA and U.S. research 2008

4. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 4 C97-574449-00 Different Users, Different Styles, Different Workspaces See Me, Contact Me, Meet Me Online Find Me, Follow Me Call My Phone

5. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 5 C97-574449-00 Businesses Struggle to Keep Pace EmployeeBusiness Technology Advancements Lack of Integration Employee Preference Users Taking Matters Into Their Own Hands

6. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 6 C97-574449-00 The Way We Work Is Changing and Technology Can Help  New and changing regulations  Policies  Security  Empowered employees  Customer intimacy  Larger businesses  Social networks and Web 2.0  Mobile workforce  Green initiatives Legal SocietyCompetition  Operations across time zones  The evolving workspace  Continuous connectivity  Real-time information TechnologyBusiness UC

7. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 7 C97-574449-00 Using Unified Communications, You Can… Secure My Business Work from Anywhere Be More Productive Serve Customers Better Connect Everyone Connect Collaborate

8. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 8 C97-574449-00 Unified Communications Can Make A Difference … That Enable Connectivity and Collaboration … to Help You Differentiate Your Business Deliver Network and Communications Solutions … …and Help Your Business Evolve

9. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9 C97-574449-00 What Is Unified Communications?

10. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 10 C97-574449-00 It’s Just a Fancy Word for Voice over IP. It’s Voicemail in Your Email. Unified Communications – The Myths It’s Just Skype. Whatever It Is, It’s More Than I Need. It’s Definitely Not for Small Businesses Like Mine. It’s Big, Complex, and Expensive. It’s Patching Things Together That Don’t Work Together.

11. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 11 C97-574449-00 “Cisco Unified Communications solutions bring together voice, messaging, video, and desktop applications to enable companies to quickly adapt to market changes, increase productivity, improve competitive advantage and deliver a rich-media experience across any workspace.” 11 What Is Unified Communications?

12. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 12 C97-574449-00 Unified Communications Is Not a Product or Set of Products… …Traditionally Diverse Modes of Communications… …Helping You Quickly Adapt to Market Changes, Increase Productivity, and Improve Your Competitive Advantage. …that Integrates, Unites, or Connects … It is an Architecture…

13. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 13 C97-574449-00 Components of Unified Communications  Communications: Voice, data, and video  Messaging: Voice, email, video, and IM  Conferencing: Online, audio, and video  Application integration: Microsoft Office and CRM  Presence: IP phone, desktop clients, and call connectors  Common user experience: Desktop, phone, and mobility  Communications: Voice, data, and video  Messaging: Voice, email, video, and IM  Conferencing: Online, audio, and video  Application integration: Microsoft Office and CRM  Presence: IP phone, desktop clients, and call connectors  Common user experience: Desktop, phone, and mobility

14. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 14 C97-574449-00 The Old Workplace...

15. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 15 C97-574449-00 Mobility Virtual Office Web Portals Video Application Integration Becomes the Unified Workspace

16. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 16 C97-574449-00 Robust Phone System Features Full Network Security Secure Wi-Fi Access from Anywhere Tight Integration with Desktop Applications Reliable Network Infrastructure Full Line of Phones Only Cisco Can Deliver It All Everything You Need to Unify Your Communications Building the Unified Communications Experience for Small and Medium Businesses

17. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 17 C97-574449-00 The Phone Is Still a Phone, Cisco Just Makes It Easier and More Intuitive to Use  Four-digit extension-based dialing, even between different locations  Call forwarding and "find me, follow me" groups  Elimination of long-distance charges for calls made between different locations  Conferencing in real time or Conference Bridge number for scheduled calls  Basic call center with dynamic call routing and agent to group-level statistics  On-phone directory look at personal, client, and company contacts, plus missed, received, and placed call history  Automated Attendant for auto direction to different groups and a dial-by-name directory  Call detail records that integrate with billing software and department charge-back  Intuitive end-user use of basic features such as transfer, conference, hold, pick-up, and park Screen Pop, Click to Dial Basic Call Center Single Number Reach Voicemail in Outlook Conference Bridge Teleworker Mobility

18. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 18 C97-574449-00 Take Advantage of Unified Communications Securely from Anywhere You Work Home Office Branch Office On the Road With a Client

19. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 19 C97-574449-00 Cisco Unified Communications: Real Stories from Businesses Like Yours

20. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 20 C97-574449-00 Work from Anywhere “Work is no longer a place. Work is where you are.” Alan Sears, President TBL Networks, Inc. Virginia, USA Cisco ® Unified Communications helped TBL Networks look like a big company and fulfill a big company promise by making its staff easy to reach… in the office, at customer sites, at home, or on the move. When customers or co-workers need to reach someone at TBL, they dial a single number that rings the staff member’s office phone, cell phone, and home-office phone. “We have just one phone number on our business cards, along with the line “How many phone numbers do you have?’” Customers appreciate the simplicity, and the TBL staff appreciates the time saved. http://preview.tinyurl.com/5t7cn2

21. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 21 C97-574449-00 Improve Productivity and Customer Service “This is my workspace. When you work on cars, you trade time for dollars.” Derek Latham Seyfer Automotive Colorado, USA With a Cisco ® Unified Communications Solution, Seyfer technicians use wireless phones to talk to customers and access information from anywhere in the shop, so they do more and walk around less. The Cisco system also provides a single point of administration for Seyfer’s firewall, wireless network, VPN connections for email, and more… in addition to managing the company’s phone system. By saving the service manager 30 minutes a day, sales potential is increased by $200 to $400. http://tinyurl.com/637wzc

22. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 22 C97-574449-00 Improve Productivity “Video changed the way we work with suppliers.” Claire Evans amaZulu, Inc. Florida, USA When you’re working with suppliers half- way around the world, selecting materials can be a real challenge. With Cisco ® Unified Video Advantage, part of the complete Cisco Unified Communications Solution, a phone call becomes a video conference. amaZulu can compare samples, make decisions, and begin product shipments in a fraction of the time. To be more competitive, sometimes you have to change the way you work. www.cisco.com/smb

23. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 23 C97-574449-00 Connect Your Phone and Desktop “I do everything through my PC. I never touch the phone.” Margaret Chase Everything Tradeshows Florida, USA Cisco ® Unified Communications Solutions do far more than integrate messaging by putting voicemail into your email. Cisco Unified CallConnectors embed unified communications functions into the PC- based applications you and your staff use every day… Microsoft Outlook, Internet Explorer, applications such as Salesforce.com, and more. You can place calls and answer calls without touching your phone… use presence capabilities to determine if a co-worker is available, send an instant message, transfer calls, and more. http://tinyurl.com/637wzc

24. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 24 C97-574449-00 Integrate Business Applications “My staff spent 4 hours a day making appointment reminder calls. Now the system places the calls.” Dr. Sunita Jayakar Practice Owner California, USA One of the most powerful productivity tools integrated into the Cisco ® solution built for Dr. Jayakar and Associates is the company’s automated appointment reminder system. On-screen voicemail and separate mailboxes for patients, doctors, pharmacies, and insurance companies also increase productivity by reducing the time spent simply managing messages. http://tinyurl.com/5l3a7w

25. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 25 C97-574449-00 Secure Your Business and Offer Customers Choice “With Cisco Unified Communications, we provide an exceptional business lounge experience.” Christopher Lee, CEO Geek Terminal Singapore A place for business travelers to stop, Geek Terminal’s goal is to provide the best in communications technologies—to be the premier business lounge for the experienced traveler. Applications developed by a Cisco ® partner display live information on Cisco IP Phone displays, including flight arrival and departure information, news, and weather. Geek Terminal also offers notebook PCs to customers with Cisco IP SoftPhone capabilities to enable them to make calls and receive calls from anywhere in the lounge. http://tinyurl.com/67caxb

26. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 26 C97-574449-00 Why Cisco?

27. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 27 C97-574449-00 What to Look For in a Unified Communications Solution  Complete solution that fits your business  Specialized local partners to guide you  Flexible purchase and finance options  Available service and support  Solution backed by a brand you can trust  Complete solution that fits your business  Specialized local partners to guide you  Flexible purchase and finance options  Available service and support  Solution backed by a brand you can trust

28. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 28 C97-574449-00 Cisco ® Brand Experience Service Support Cisco Capital SM Partners Technology and Products Cisco Solves the Challenges

29. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 29 C97-574449-00 Cisco’s Green Mission Operations Products Solutions Employees and Advocacy Affecting How We Operate as a Business Creating Efficiencies and Innovations in Our Products Providing Solutions to Our Customers to Address Global Environmental Concerns Inspiring Our Employees to Get Involved and Take Action Forty-Three Percent of Small Businesses Have Been Asked by Large Customers About Their Environmental Practices.

30. © 2010 Cisco Systems, Inc. All rights reserved.Cisco Confidential 30 C97-574449-00 Resources Cisco.com Small and Medium Business: www.cisco.com/smb Cisco ® Unified Communications Business Advisor Tool for SMBs: http://www.ciscowebtools.com/ucbusinessadvisor Forrester Research White Paper: Unified Communications for Financial Services SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-FS.pdf Forrester Research White Paper: Unified Communications for Manufacturing SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses- Manuf.pdf Forrester Research White Paper: Unified Communications for Professional Services SMBs: https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-PS.pdf

31. © 2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C97-574449-00 31