1. www.jaqsESLlessons.com

2. Purpose of Lesson: 1.Improve ability to converse in English about the topic of advertising 2.Learn how to write a complaint letter in English. 3.Improve persuasion skills in English 4.Translate creative ideas into English www.jaqsESLlessons.com

3. WHAT ARE THEY ADVERTISING? www.jaqsESLlessons.com

14. Discussion questions 1.Are you easily persuaded by ads? If so, what did you buy recently because of advertising? 2.What makes an ad memorable? Do you have a favourite ad? 3.Would you ever sell space on your body for advertising? If so, for how much money? 4.Do you wish there was no such thing as advertising? Why? 5.Do you think other countries’ ads are generally better than your country’s ads? Why? 6.What are the different ways to advertise products and services? www.jaqsESLlessons.com

17. roduct www.jaqsESLlessons.com

20. 1.Did you find this ad funny or offensive? 2.What do you think happened to the ad when it was uploaded onto the Internet? 3.Do you think Volkswagen made this ad? 4.What do you think Volkswagen did to the makers of the ad? 5.What do you think ended up happening to the makers of the ad? www.jaqsESLlessons.com

21. Source: ABC TV – The Gruen Transfer – © 2008www.jaqsESLlessons.com