1. Digital Adwise T-Mobile Lesson One What is an advert?

2. Learning outcomes

3. Starter Where do we see adverts? How many adverts have you seen today?

4. Starter Where do we see adverts? More than you might have guessed... click here enlargehere images Some research estimates that we see 500 adverts a day.

5. Activity 1 Advertising is all around What advertising can you see in our school?

6. Activity 1 Advertising is all around Where do we see adverts? Click here to enlarge images.here

7. Activity 2 Who sees the adverts? Match the audience with the advert location.

8. Activity 3 What is an advertisement? Activity 3 What is an advertisement? Can you explain what an advert is in one sentence?

9. Activity 3 What is an advertisement? "An advertisement is a message that can tell you something you need to know, or which persuades you to buy a product, or which puts forward a point of view."

10. Activity 3 What is an advertisement? "An advertisement is a message that can tell you something you need to know, or which persuades you to buy a product, or which puts forward a point of view."

11. Activity 3 What is an advertisement? Think of as many different advertisements as you can. What is the purpose of each of the adverts? Can you sort them into three groups?

12. Activity 3 What is an advertisement? What is the purpose of the ad? View the ads herehere Can you sort them into three groups

13. Activity 3 T-Mobile event Let’s watch an unusual event that happened at Liverpool Street train station in London: http://www.t-mobile.co.uk/dance/ Is this an ad? What makes you think it might be an ad?

14. Activity 3 T-Mobile event discussion This event was secretly filmed and broadcast on television as an advertisement. What is it selling? How do you know? Do you think it is effective at selling? How does the ad persuade you to buy the product? Why did they choose ‘life’s for sharing’?

15. Activity 3 T-Mobile event What is the purpose of the T-Mobile ad? Does it: tell you something you need to know? persuade you to buy a product? put forward a point of view? Are there any other purposes of the ad?