1. Dan Hess & Cory Riley

2. Component Lifestyles This is the practice of choosing goods and services that meets one’s diverse needs and interests rather then conforming to a single, traditional lifestyle.

3. Social Factors Attitude – How a person acts and responds to stress Values – The ideas and beliefs that people hold dear Lifestyle - A way of life or style of living that reflects the attitudes and values of a person

4. Core American Values Self-sufficiency – Can live life without the need for hand outs or government aid. Upward mobility – Moving up in the social class as you grow older Work Ethics - a set of values based on hard work and diligence Conformity – the process by which an individual's attitudes, beliefs, and behaviors are influenced by other people

5. The Social factors that affect marketing Groups and social status Family

6. Roles of Families and Women Women entrepreneurs are now the dominant force in small business and succeeding in industries that were taboo for women Products must be seen as safe for most families to consider buying

7. Influence of Values on Buying Habits Because of down economy people are spending less even millionaires