Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads E-Marketing Campaign Internet
How are people finding websites? Search Engines81 % Links exchange 59 % Someone told me (WOM) Someone told me (WOM)57 % Magazine 52 % TV 48 % Guessed the address 42 % Bulk e-mail 39 % National newspaper 37 % Banner Ads 21 % Radio 19 % From a local newspaper 17 % Billboard /poster12 % Direct mail 10 % [Source Forrester research]
Facts & Numbers 20% of humans on earth are using internet now
It does not matter how nice is your site looks, if no one ever find it
There is no magic It is science & art called Web Site Promotion How can we reach the largest Audience (hits, traffic)
Prepare your site first Design your site to make high hits Build your site to be informative Build your reputation on quality People dislike (under construction) …Sometimes they never come back.
Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Web Site promotion Internet
Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Submitting to Search Engines Internet
The Search Engine Challenge Getting on the top pages of the main engines and staying there is no easy task (but it’s worth the trouble).
Facts & Numbers 90% of all web users depend on search engines to find products and information The Top search engines account 85-95% of all searches on the web 47% of searchers NEVER look at pages ranked below #30 (first 100 search result) Yahoo gets over 1.000.000 Site submitting every week ---> they accept ONLY 10,000 Sites
What if you are not listed on the big eight or not in the top of their search result ?
Learn how they work and how they rank web sites Search engines secrets
How To Get Your Site There STEP 1 – Optimise Site STEP 2 – Submit site to search engines STEP 3 – Search engine spiders “crawl” through the pages in the site. An algorithm is applied and the site is indexed STEP 4 – Ranking Repeat the Process + + + + + + URL Submission www.yourcompany.com Yahoo/Google etc. 1.www.companyA.com 2.www.companyB.com 3.www.companyC.com 4.www.companyD.com 5.www.companyE.com HomeAboutServices
The major search elements Title Meta data (Description & Words) Pages content Images text Alt= tags
The Golden Rule KEYWORDS HERE, KEYWORDS THERE, KEYWORDS EVERY WHERE ON YOUR SITE.
Search Engines Bulk E-mail Banner Ads newsletters Mailing lists Links exchange Web rings Off line Ads Bulk E-mail Internet
Bulk E-mail You can directly advertise million people by just ONE click
Bulk E-mail efficiency 85% of online users have e-mail 59%Percent of e-mail users use e-mail daily 72% check e-mail first when they sit down in front of the computer
Cost of Bulk E-mail Cost Comparisons Creative Imaging Printing e-Messaging Mailing Postage $0.22 $0.00 $0.08 $0.00 $0.22 $0.11 $0.33 $0.00 $0.05 $0.22 TOTAL COST = $0.30 e TOTAL COST = $0.92 If you send 25,000 mailings: Your direct mail costs would be $23,000 Your e-mail costs would be $7,500 Which would you rather pay? e
Response Rates Direct Mail Banner Adse-mail Media % 18 15 12 9 6 3
The Bulk E-mail Process Data e-mail Marketing & Communication Reporting & Analysis Planning Sending Analysis
Take Care The climate on the Internet is very ANTISPAM right now