1. 1 COMPANY CONFIDENTIAL PC Printers Desktop Solution Thank you for joining. We will be starting our presentation momentarily.

2. 2 COMPANY CONFIDENTIAL PC Printers Desktop Solution

3. 3 COMPANY CONFIDENTIAL New Printer Introduction Jill Ryan Principal Product Strategist, Printers

4. 4 COMPANY CONFIDENTIAL Milestones IN Time:

5. 5 COMPANY CONFIDENTIAL Intermec Desktop Most Complete Printer Line Gets Better ! NEW replacements in 1H 2012 PD (2) Intermec Industrial PF (2) 8 Products Intermec – Mobile LabelIntermec – Mobile Receipt 3 Products PB2 PB21 PB42, PB51 PB31 PB3 PB22 PB32 PB50 8 Products PW50 PX (2) 3 Products PF8 (2), PC41 PM4i, 3240 6822

6. 6 COMPANY CONFIDENTIAL 3 rd Generation of IN Printers 1. 1960’s - 1980’s: Early founder of bar code industry, Invented Code 39 Industry first: bar code printer, thermal printer, mobile invoice printer 2. 1990’s – 2000’s: Establish 3400 legacy IN acquires UBI and adds Smart Printing in PM4i 3. 2012 Forward: 3 major platforms driven by customer needs: Desktop, Industrial, Mobile Modular, Flexible, Easiest to use and manage

7. 7 COMPANY CONFIDENTIAL New Desktop Printer Platform Replacing PC41 & PF8 Flexible. Intuitive. Smart. PC23d 2” Direct Thermal Launched: Feb. 22 at HIMSS PC43d 4” Direct Thermal PC43t 4” Thermal Transfer Launching: March 13 at LogiMAT CEP embedded printerHealthcare SMB: Manufacturing Retail All printers and accessories in stock: March 12

8. 8 COMPANY CONFIDENTIAL MessageBenefitALL New Features FLEXIBLE Fits your business today & tomorrow Most Scalable: User installable options Common SW/FW platform with Industrial printers INTUITIVE Easiest to Install & Use Superior UI: Multi-language LCD or universal icon Web page resident on every printer One hand media loading Fastest throughput: 8 ips Half-inch and one-inch ribbon core on one printer SMART Keeps you informed & productive Device Management ready: Remote status and updates App ready: Only Programmable printer in its class Drop in: All common command languages are included PC43d/t, PC23d Messaging Target Market: CEP/T&L, SMB Manufacturing, & Healthcare $400M world wide

9. 9 COMPANY CONFIDENTIAL Delivering Value to Customers Expand your label printing with a solution that doesn’t require costly support (ie. trouble-shooting) BenefitFeature Eliminate 10-15% of Support Calls Intuitive Icons or display text in 10 languages communicate status and errors vs. a red LED. ESim/ZSim feature lets the printer decide the command language. Save the Cost of a New Printer with a Future- Proof Design User-installed options mean the printer is always ready to grow with your business - eliminating the cost of a new printer when upgrading.. >50% Faster Set-Up Easiest set-up with LCD start-up wizard for configuration process. Save configuration to USB memory for multi-printer installations.

10. 10 COMPANY CONFIDENTIAL PC43d/t, PC23d Delivering Value to Partners Expand your market share with a unique solution that doesn’t require costly support (ie. trouble-shooting) BenefitFeature Increase Sales Flexible options means the printer is always in stock Speed Deployment All printer command languages in the printer Easiest set-up with pre-configured USB memory device Reduce Support Costs Intuitive Icons or display communicate status to user in their own language

11. 11 COMPANY CONFIDENTIAL Healthcare Market Target Printer: PC23d Applications Patient wristband, specimen, medical records and asset labels - PC23d Blood bag and pharmacy labels, prescription pad printing - PC43d Autoclave cryogenic labels - PC43t Advantages More placement options with disinfectant-ready case and wall mount Nurses & Admissions staff always know the status of their printer with Icon or LCD User Interface Flexibility to upgrade at any time to wireless with security protocols Track equipment and patients easier with HF RFID (PC23d); UHF RFID (PC43) Support for all key 2D barcodes used in healthcare Protect valuable prescription media with printer case lock and printer lock Total Solution includes Printer, SG20 Scanner, Media and Service Intermec’s new desktop printer goes where the patient is for higher productivity and increased patient safety.

12. 12 COMPANY CONFIDENTIAL Applications Shipping labels at customer businesses Company-owned retail store shipping labels Advantages Reduce support calls and increase use of your services because users will always know the status of their printer with Icon or LCD User Interface Create a great first impression with customers with your logo on the printer, ESim/ZSim auto-configuration and the configuration on a USB thumbdrive for the easiest set-up Flexibility to upgrade at any time to Ethernet and/or wireless, including Bluetooth and Wi-Fi with user-installable, plug and play accessories More placement options with ability to wall mount and/or battery operation Intermec’s new desktop printer saves you money now and later because it’s the easiest to install, maintain and support. Courier / Postal Market Target Printer: PC43d

13. 13 COMPANY CONFIDENTIAL Applications Work-in-progress labels Warehouse shipping labels Advantages Fastest throughput in its class for a clear productivity advantage Staff always knows the status of their printer with Icon or LCD User Interface maximizes uptime and reduces tech support needs Programmable with ability to connect standard USB keyboard, scale or other peripherals for application customization and increased process efficiencies User-installable connectivity and accessories enabling long term scalability and operational flexibility More placement options with ability to wall mount and/or battery operation SMB Manufacturing / DC Target Printer: PC43t Intermec’s new desktop printer boosts productivity, printing labels faster.

14. 14 COMPANY CONFIDENTIAL PC43d/t, PC23d Competitive Advantages Feature PC23/43Competitors Flexible Communications Only user installable upgrades for network connectivity options Factory or Service install only Intuitive User Experience Only color LCD with the ability to both set-up and get status in 10 languages or icons Monochrome display, limited to status messages only Smart Programmable Only one in its class that’s programmable, able to connect standard keyboard, scale, scanner Programmable forms only, special keyboard required

15. 15 COMPANY CONFIDENTIAL PC Series Innovations Flexible, Modular One Hand Media Load User Installable Printhead User Installable Ethernet User Installable Wifi/BT Dual Core Ribbon Mechanism One Hand Media Door

16. 16 COMPANY CONFIDENTIAL PC Series Innovations Flexible, Modular All accessories are User installable Great opportunity to increase partner value and margin User Installable Battery Base User installable Cutter / Label Dispenser Power Adaptor Storage Base-Bay

17. 17 COMPANY CONFIDENTIAL ConnectivityMedia OutputPower ModelAdaptersEthernetWIFI/BT Linerless Platen Roller* Label Dispenser CutterMedia tray Cover Lock Bracket Power Adapter Base Battery base / Battery PC23d USB – Serial, USB – Parallel PC43d PC43t Protect Customers’ Investment User Installable Accessories 300 dpi user upgrade available for ALL printers *Linerless not available at launch

18. 18 COMPANY CONFIDENTIAL 3 New Printer Platforms PC43t, PC43d, PC23d Intuitive. Flexible. Smart. Healthcare, CEP, SMB Manufacturing Public Launch (PC23d): Feb 22 Public Launch (PC43d/t): Mar. 13 PM43c, PM43 Ready. Reliable. Perform. DC/Warehouse, Manufacturing Public Launch: May 6 PR2, PR3 Fit. Fast. Flexible. DSD, Field Service & Sales, Public Sector, Mobile POS Public Launch: Apr. 16 Superior value means Easiest To Sell Priced to deliver IN partners highest margin

19. 19 COMPANY CONFIDENTIAL WIN with Printer Sales Tools & Collateral Quick Comparison Guides (Industrial, Desktop, Mobile) Printer Videos (Mobile & Smart Printing) Sales Decks (All Products & DEs) How to Sell Sheets (Industrial, Desktop, Mobile) Printer Media Poster & Brochure (Complete product line) To Access, Visit The Sales Resources Tab on Each Product Page…

20. 20 COMPANY CONFIDENTIAL Co Engineered Intermec Media Lowers the TCO RIGID Testing Criteria in World Class Lab Co-engineering of tensile strength and tear resistance to ensure durability Adhesive bond strength to prevent edge lift after application Opacity of the face-stock for optimal sensor performance to ensure consistent feeds ANSI Grade A verification to delight the customer’s trading partners Summary – The Intermec Printhead Warranty Program saves the customer on average $1.00 to $1.60 per roll RIGID Testing Criteria in World Class Lab Co-engineering of tensile strength and tear resistance to ensure durability Adhesive bond strength to prevent edge lift after application Opacity of the face-stock for optimal sensor performance to ensure consistent feeds ANSI Grade A verification to delight the customer’s trading partners Summary – The Intermec Printhead Warranty Program saves the customer on average $1.00 to $1.60 per roll Printhead program offered by co- designing media with thermal printing

21. 21 COMPANY CONFIDENTIAL Call To Action – What we need from YOU Motivation Rekindle your passion for printing – this is the best year for IN printers since 1997! Be bold – offer your customers a REAL choice. Tell them why these are the best on the market !! Be a Trusted Advisor – commit to knowing the products and tell the story: “Why IN Printers” offer your customer more value Partners: Introduce PC Series to your customers 5 current customers and 5 new customers With your CBM, agree to 3 things your company will do differently to raise awareness and interest with your sales team and clients. Identify case study opportunities Feedback throughout 2012+ What do customers & partners love about our new Printers? What is not gaining traction with customers & partners? What new programs & sales tools do you need to drive growth?

22. 22 COMPANY CONFIDENTIAL Intermec Partner Concierge Jennifer Gilbert Senior Channel Marketing Manager, Intermec

23. 23 COMPANY CONFIDENTIAL Intermec Partner Concierge IPC can be defined as a Marketing Agency Free co-brandable materials Campaigns in a Box Consultative marketing support Campaign development/implementation Website evaluation and redesign List acquisition/Data mining Telemarketing Events – trade shows and webinars

24. 24 COMPANY CONFIDENTIAL New PC Printers Campaign in a Box

25. 25 COMPANY CONFIDENTIAL Outside the Box Partner Pain Point No dedicated Marketing staff, Sales Manager is leading efforts Limited marketing knowledge Co-op/CDF funds available but not sure how to use them Other marketing initiatives have been unsuccessful Intermec Partner Concierge Solution Kickoff meeting with IPC, CBM, Partner, Channel Marketing Create and approve Program Development Worksheet Define the scope of the initiative Critical to pin down messaging Agree to tactics/materials Develop timeline Deliver creative Launch program Provide results

26. 26 COMPANY CONFIDENTIAL Program Setup & Launch OwnerFebruaryMarchAprilMayJune Final landing page review and edits BCW3 Transfer files to BCW IPC8 Email blast template edits/approval BCW/IPC7 Complete and launch Intermec landing page BCW14 Email Communication FebruaryMarchAprilMayJune Offer/call to action IPC102122 Draft email for review IPC147666 Content edits BCW159898 Revised email for review IPC161011 10 Final Approval BCW171113 Database Due BCW1812151315 Update BCW website/landing page BCW1812151315 Email Distribution IPC2316201822 Email Report #1 IPC2518222024 Email Report #2 IPC2822262428 Outbound Telemarketing FebruaryMarchAprilMayJune Post email follow-up telemarketing BCW28 - 421 - 2525 - 2923 - 2727 - 1 Outside the Box Sample Schedule

27. 27 COMPANY CONFIDENTIAL Marketing Best Practices 5 Steps to maximize campaign ROI 1. Well defined goals and objectives 2. Clearly define target audience/prospects 3. Deploy multi-touch marketing approach (campaign in a box) 4. Prospect relevant “call to action” 5. Plan to nurture prospects and leads

28. 28 COMPANY CONFIDENTIAL Marketing Pitfalls 5 Tactics you should AVOID 1. Lack of timely sales follow-up and feedback 2. Not mining existing prospect and customer lists 3. Telemarketing campaign to a “new list” 4. Single tactic marketing activity 5. Reinventing the marketing wheel… Utilizing and customizing existing Intermec and IPC developed marketing programs and collateral will lower campaign costs, shorten campaign development timeline and significantly improve campaign ROI.

29. 29 COMPANY CONFIDENTIAL Get Started Now Register: www.partnerconcierge.comwww.partnerconcierge.com Kick off your campaign! Contact IPC walter@partnerconcierge.com (480) 350-7999

30. 30 COMPANY CONFIDENTIAL

31. 31 COMPANY CONFIDENTIAL