Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again
June 2013

Agenda MSA Family Overview MSA 2040 Product Overview MSA 2040 Performance Common Use Cases Services and Warranty Summary

MSA’s Heritage and Proven Track Record
HP has demonstrated Entry SAN leadership with MSA for >15 years The Numbers Speak for Themselves! Where is all started… MSA 500/1000/1500 – Over 200,000 units shipped in10 years Four generations of innovation with the MSA 2000 architecture Over 170,000 units shipped since 2008! The Secrets to MSA’s success and longevity? Innovation MSA does what others copy - Market leader and numerous industry firsts ProLiant and BladeSystems DNA Truly “Better Together” HP has had a consistent Entry Storage Strategy Our competition has struggled. Customers have been “stranded on dead-end” platforms Changes in relationships Vendor M&A “issues” The Two MSA Installed base numbers are testament to our longevity and success in the marketplace, making poor quality or poor performance products would not result in these types of unit shipments. MSA 500/1000/1500 Dominated this market for 10 Years – 200,000 units shipped The MSA P2000 family has been shipping since 2008 and has shipped well over 170,000 units … and counting! What has made HP successful? Innovating around fibre channel connectivity. Through our ProLiant and Blade DNA, we have driven the expected levels of integration WAY up through time. We pioneered entry SAN Switches and connectivity. HP Storage has lead in a market where many others have copied. Neither Dell nor IBM are known as tech innovators in these areas where ProLiant and MSA has made a path and our successes still speak for themselves. Part of this success can be attributed to our steadfast strategy of delivering rock solid products which are upgradable, which are innovative, which work well in the server, switch, storage ecosystem and which do not require a rocket scientist to run them. HP has had a very steady and consistent strategy in Low-end storage for 15+ years beginning with MSA When the MSA P2000 generation became available, much effort was made to insure a common customer experience so HP Server manager would not have to relearn tools. That mission was accomplished and it still alive today in latest generations of the MSA family. Dell is really struggling to find a strategy. Going private issues are just one piece. Storage investments are a worry. NetApp has some strategy issues post Engenio acquisition. Still trying to figure out SAN EMC VNXe and VNX are two separate products and customers must choose. Low End SAN has been a gap for EMC. IBM is mid-shift in a transition away from one platform to the new v3700 which is hobbled by low performance numbers today. Beware. The result – a lot of non-upgradeable point products with no clear investment protection and forklift/rip-n-replace actions when customers need more performance or the industry shifts to a newer faster host interface

MSA in the News Announcement Coverage of MSA 2040:

HP ProLiant Servers & MSA Storage:
Better Together for 15 years…and counting + Gen8 Server innovations MSA Shared Storage MSA designed for and integrates well within ProLiant server ecosystem DAS to SAN transitions – Save time and money spent managing storage islands Boost performance with newer server host interconnects Cut footprint, Reduce heat – More IT on less hardware

MSA Family Overview

HP MSA Family Spans the Entry Storage Spectrum
Building on the Number 1 Position in Entry-Level External Storage NEW Over 370,000 users already enjoy MSA’s unmatched affordability MSA 2040 Budget Optimized Starting below $6K Performance Optimized SSD Support 8Gb/16Gb FC 80,000+ IOPS MSA (formerly HP P2000 G3) Our approach is unique because in ONE architecture we can deliver the right solution -- When value matters, when performance matters and when size matters – One architecture means one OS that’s common across these platforms, one UI and Command Line so managing one model is the same as managing another and one common feature set so that the same rich set of data services is available regardless of model

MSA 2000 Drives Entry SAN Adoption
MSA Storage MSA 2000 Drives Entry SAN Adoption Simple Efficient Affordable Flexible architecture Simple to Setup Simple to Manage Unlock Storage Efficiencies with consolidation and entry virtualization Unmatched Balance - predictable performance – at an excellent entry price Extend your ROI Upgradable to MSA 2040 The P2000 has plenty of ProLiant and BladeSystem DNA. It has been around for 15+ years as a family and the P2000 since We have spent a lot of time and money making this affinity as painless and stress free as possible. Day-to-day management has similarly evolved. There are a rich set of tools available to manage one or 1000 MSA arrays. Embedded tools offer real-time insight with some ability to log historical activity. Host-based tools give insight into longer trends in time and allow you to see many machines. Many, many P2000 customers are just getting started with Storage Consolidation and/or with Virtualization technologies. Don’t do this by yourself. The P2000 has been field tested and fully integrated into these platforms. Take a look at where the P2000 fits in the solutions in HP’s new Simply StoreIT program for SMB customers and see how easy is can , and should be! With rock solid performance, proven field reliability, unmatched architectural flexibility, you get to choose what your P2000 configuration should look like…The P2000 has few limitations in terms of support and flexibility. Couple that with the industry’s only “data-in-place” upgrades and there is no reason the P2000 should not be considered if your budgets are tight and you don’t want to wait for more funding next year.

New Product Introduction
HP MSA 2000 Industry’s leading Entry SAN Array delivers unmatched value Simple: Worry-free shared storage for HP Server customers SMB or HP Converged System building block with ProLiant-familiar management Efficient: Flexible, modular design with few limitations, solid data services standard 5 dedicated controller models (FC, SAS, iSCSI), 64 snapshots standard, full hypervisor integration Affordable: Entry configurations starting at under $6000 Predictable performance, expandable capacity at impressive entry price points Fully upgradable to MSA 2040 with data-in-place upgrades – Extends ROI Simple: Flexible architecture. Easy to setup. Easy to manage Flexible product allows your needs to drive your configuration MSA is easy to manage for ProLiant/BladeSystems IT managers Intuitive management tools for a single unit or a fleet of MSA 2000s Fast: The MSA 2040 sets new standards for $/IOPS in Entry SAN, 3x to 4x today’s competition Leverage SSDs to optimize performance - MSA 2040 has the performance to insure you get what you pay for! Amazing throughput in sequential workloads, optimize application performance, stream more videos Futureproof: 2x the bandwidth on the same number of ports! The first Entry SAN array with 16Gb FC Architected for next gen host interfaces. Supports 8Gb or 16Gb FC SFPs, Upgrade the SAN when you are ready Continues MSA’s “data-in-place” upgrades from P20000 G3, no data migrations required Excellent scalability – Up to 96 LFF, 199 SFF drives, Avoid forklift upgrades, extend your ROI HP Restricted

MSA 2040 Redefining Entry SAN Efficiency
MSA Storage MSA 2040 Redefining Entry SAN Efficiency Simple Fast Futureproof ROI SSD Boost Flexible architecture Simple to Setup Simple to Manage Entry SAN Performance to a whole new level Up to 4x IOPS over competition Leverage SSD investments Boost VM/Application response Unmatched Investment Protection Support for 8Gb or 16Gb FC now! Unheard of Upgradability 4th Gen of MSA’s unique Data-in-Place upgrades The ne MSA 2040 picks up where the P2000 G3 architecture leaves off. It boosts performance, supports the very latest 16 GB FC interfaces, supports SSD drives. While many customers will be excited by this performance and the capabilities, the ones that don’t need it today, can confidently purchase the P2000 and know that they can leverage “data-in-place” Upgrades when they are ready The 170,000 customers who own a modern MSA P2000 and are looking to boost the performance of their older generation P2000, can investigate the Upgrade program and take advantage of the jump to 16Gb FC and/or SSD drives in their environment. A power value proposition brought to you by HP’s MSA product line, its commitment to excellence, innovation and investment protection

New: HP MSA 2040 Over 370,000 users already enjoy MSA’s unmatched affordability Simple: Worry-free shared storage for HP Server customers SMB or HP Converged System building block with ProLiant-familiar management Fast: Up to 4X faster performance than MSA 2000 and Competitive Entry Arrays 4GB cache per controller, SSD support and architecture optimized for performance Futureproof: 2x the FC bandwidth and the first Entry Array with 16Gb FC Single 4-port Converged SAN Controller supports Fibre Channel/iSCSI* Continues MSA Family’s unique data-in-place upgrades, Bumps SFF scalable to 199 HDDs * 1 GbE and 10GbE iSCSI supported in a future release Simple: Flexible architecture. Easy to setup. Easy to manage Flexible product allows your needs to drive your configuration MSA is easy to manage for ProLiant/BladeSystems IT managers Intuitive management tools for a single unit or a fleet of MSA 2000s Fast: The MSA 2040 sets new standards for $/IOPS in Entry SAN, 3x to 4x today’s competition Leverage SSDs to optimize performance - MSA 2040 has the performance to insure you get what you pay for! Amazing throughput in sequential workloads, optimize application performance, stream more videos Futureproof: 2x the bandwidth on the same number of ports! The first Entry SAN array with 16Gb FC Architected for next gen host interfaces. Supports 8Gb or 16Gb FC SFPs, Upgrade the SAN when you are ready Continues MSA’s “data-in-place” upgrades from P20000 G3, no data migrations required Excellent scalability – Up to 96 LFF, 199 SFF drives, Avoid forklift upgrades, extend your ROI HP Restricted

Simplicity The secret to MSA’s success in the Entry SAN segment SAN’s for IT Generalists: Shorten the Learning Curve Field-proven, graphical embedded Web-based Interface (WBI) Similar look and feel to HP ProLiant users Flexible Architecture: Choices are a benefit MSA make standard Pick your HDD form-factor (SFF or LFF), Pick you HDD performance (Ent SAS, SAS Midline) Add Disk Expansions as your needs change Tools help you manage 1 or many: Leverage MSA Fleet Management Tools On-board and host-based management tools augment OS and hypervisor views Navigate Firmware Upgrades with ease, monitor the performance of MSA array(s) Embedded SSD wear gauge Simple: Flexible architecture. Easy to setup. Easy to manage Flexible product allows your needs to drive your configuration MSA is easy to manage for ProLiant/BladeSystems IT managers Intuitive management tools for a single unit or a fleet of MSA 2000s Fast: The MSA 2040 sets new standards for $/IOPS in Entry SAN, 3x to 4x today’s competition Leverage SSDs to optimize performance - MSA 2040 has the performance to insure you get what you pay for! Amazing throughput in sequential workloads, optimize application performance, stream more videos Futureproof: 2x the bandwidth on the same number of ports! The first Entry SAN array with 16Gb FC Architected for next gen host interfaces. Supports 8Gb or 16Gb FC SFPs, Upgrade the SAN when you are ready Continues MSA’s “data-in-place” upgrades from P20000 G3, no data migrations required Excellent scalability – Up to 96 LFF, 199 SFF drives, Avoid forklift upgrades, extend your ROI HP Restricted

New Product Introduction Performance matters! Get what you pay for
Fast Performance matters! Get what you pay for More than “Check-Box” support for SSDs: Over 80k IOPS Host more VMs on less hardware, Deliver better application performance Decrease latency … and do this for all applications sharing the array SSDs are more expensive than spinning HDDs. Make sure you will get what you pay for. Incredible Sequential Performance: Capable of over 6 GB/sec Steam move videos, Store large images quicker – Key performance metric for many applications/industries Leverage latest Host Interface Innovations: 1st Entry Array to support 16Gb FC Host interfaces are always evolving, can your array adapt? The MSA 2040 can! Aggregate Host Interface Traffic: 4-Ports per controller Flexible Converged SAN Controller with upgradable SFP modules to define SAN type Simple: Flexible architecture. Easy to setup. Easy to manage Flexible product allows your needs to drive your configuration MSA is easy to manage for ProLiant/BladeSystems IT managers Intuitive management tools for a single unit or a fleet of MSA 2000s Fast: The MSA 2040 sets new standards for $/IOPS in Entry SAN, 3x to 4x today’s competition Leverage SSDs to optimize performance - MSA 2040 has the performance to insure you get what you pay for! Amazing throughput in sequential workloads, optimize application performance, stream more videos Futureproof: 2x the bandwidth on the same number of ports! The first Entry SAN array with 16Gb FC Architected for next gen host interfaces. Supports 8Gb or 16Gb FC SFPs, Upgrade the SAN when you are ready Continues MSA’s “data-in-place” upgrades from P20000 G3, no data migrations required Excellent scalability – Up to 96 LFF, 199 SFF drives, Avoid forklift upgrades, extend your ROI HP Restricted

New Product Introduction Don’t get left behind as technologies evolve
Futureproof Don’t get left behind as technologies evolve Built for Evolution: Converged SAN Controller provides choice Design allows you to swap SFP modules (8Gb and 16Gb FC available now) Converged SAN delivers FC or iSCSI* capabilities on same controller Unmatched upgrade: 4 generations of Data-in-Place Upgrades Data-in-Place upgrade feature eliminates need for data migrations Quicker and less risky upgrades Expansion Capabilities: Up to 7 LFF or SFF Drive Expansions Don’t worry about capacity growth and tight planning Mix and match LFF and SFF HDD capacities as needed Simple: Flexible architecture. Easy to setup. Easy to manage Flexible product allows your needs to drive your configuration MSA is easy to manage for ProLiant/BladeSystems IT managers Intuitive management tools for a single unit or a fleet of MSA 2000s Fast: The MSA 2040 sets new standards for $/IOPS in Entry SAN, 3x to 4x today’s competition Leverage SSDs to optimize performance - MSA 2040 has the performance to insure you get what you pay for! Amazing throughput in sequential workloads, optimize application performance, stream more videos Futureproof: 2x the bandwidth on the same number of ports! The first Entry SAN array with 16Gb FC Architected for next gen host interfaces. Supports 8Gb or 16Gb FC SFPs, Upgrade the SAN when you are ready Continues MSA’s “data-in-place” upgrades from P20000 G3, no data migrations required Excellent scalability – Up to 96 LFF, 199 SFF drives, Avoid forklift upgrades, extend your ROI * - Coming in future release HP Restricted

The MSA Portfolio – Spanning the Entry SAN Spectrum
New Product Introduction The MSA Portfolio – Spanning the Entry SAN Spectrum Flexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040 Budget-optimized Performance-optimized High Performance 4 Port Converged SAN Controller 4GB Cache per Controller SSD Support with integrated “wear gauge” Support for Next Gen Host Interfaces Expanded SFF scalability to 199 drives Entry SAN Performance Leader 5 Dedicated Controllers 2GB Cache per Controller Solid Performance – Lowest Entry price point Upgradeable to MSA with Data-in-Place Upgrades Entry SAN Price Leader HP really believes its two offerings in the entry SAN space are going to offer customers the right choice points for them to optimize the attribute they are working on at time of purchase Budget or Category-leading performance And all the while, offering the comfort and peace of mind that the two systems are fully upgradable between models. This is unique and unmatched in the industry. It boils down to what do you need? Performance to support your transactions, you virtualization workloads, SSDs to supercharge some very high use targeted volumes, upgrading your SAN infrastructure to 16Gb FC today? - go with the MSA 2040 If your budget is tight this year, but you want the comfort and peace of mind to know you can upgrade the MSA 2040 in a year or two – you can confidently go with the MSA P It will offer the best entry price point and allow you to stretch this year’s budget Best part? The customer gets to choose based on their requirements…..the way it should be! Availability: Product will be available for order on the HP Price List on June 10 with factory shipments beginning July1 HP Restricted For HP and Channel Partner internal use

Building on a Winning Architecture – The MSA 2000 4 Generations and counting
2x 4Gb FC 2x1GbE iSCSI 2x 3Gb SAS 1GB cache 256 LUNs 48 LFF HDDs 64 Snaps MSA2000 G2 2x 1GbE iSCSI 4x 3Gb SAS 512 LUNs 60 LFF HDDs 99 SFF HDDs 255 Snaps MSA P2000 G3 2x 8Gb FC 4x 1GbE iSCSI 4x 6Gb SAS 2x FC/2x 1GbE iSCSI 2x 10GbE iSCSI 2GB cache 96 LFF HDDs 149 SFF HDDs 512 Snaps Remote Snap MSA 2040 4x 8Gb FC 4x 16Gb FC 4x 10GbE iSCSI* 4x 1GbE iSCSI* 4GB cache 199 SFF HDDs - Added New - Enhanced Host Interface Progression (# ports/interfaces) Controller or System Attributes Data Services Progression * - Coming in future release Data-in-place Upgrades Between Generations Best in Class Quality – Building on one solid architecture Slide shows a progression through all 4 generations of the P2000 Product family Key transitions G1 – Had FC, iSCSI and SAS interfaces, Gave customers the ability to choose the infrastructure best for them G2 – Bumped performance, Scalability and introduced SFF drive to the mix G3 – Bumped the port counts per controller, gave more options (unique FC/iSCSI Combo controller with HA built in). Introduced industry leading performance with a 6GbSAS front end and back end to the HDDs. Integrated many data services like Remote Snapshots and a full suite of integrations points into VMware’s hypervisor suite and the Microsoft virtualization engine. G4 – Leads with a 4 port Converged SAN controller, it support FS and/or iSCSI traffic based on SFP personalities MSA 2040 can support the throughput required to take advantage of 4 ports of 16 Gb FC or 10 GbE iSCSI Secret is in the controller architecture 4 Gb Cache std, faster processors, faster Host interface I/O chips, faster RAID engine. A Key Point – all 4 generations are upgradeable with the industry's only “data-in-place” upgrades process where the controller knows the metadata and the RAID configs and can sort it out once upgraded to the new controllers.

MSA Technical Details

HP MSA 2040 Configurations – At a Glance
* - Coming in future release HP MSA 2040 Configurations – At a Glance Converged SAN Controller - FC, iSCSI MSA 2040 Key Features 2X to 4X performance increase over currently shipping Entry SAN arrays 4 Ports and 4GB Cache/controller SSD Support w/integrated Wear Gauge Newest host interface choices: 4/8/16Gb FC (initial release) 1GbE * and 10GbE* iSCSI 6Gb SAS Backend (to HDDs) Added support for up to 7 Disk Enclosures (both SFF and/or LFF) Up to 199 SFF or 96 LFF drives Continue MSA’s upgrade heritage with Data-in-Place Upgrades from MSA P2000 G3 Continue rich OS/Hypervisor integration – MS, VMware and others Rich embedded and host-based management tools: CLI, Web UI, SMI- S 8/16Gb FC (Initial release) 1GbE*/10GbE * (future) SFF Chassis – 24 Drives LFF Chassis – 12 Drives Chassis Options D2700 – 25 SFF Drives MSA 2040 – 12 LFF Drives Disk Enclosures SSD SAS MDL SAS 199 SFF Drives 96 LFF Drives Drive Options Slide will be familiar to folks who have been around MSA through time. It outlines the whole product family in one slide. Presenter can choose to go through this in detail and then hit highlights in next 3 slides or present this as a single page cheat-sheet overview and do the detail on next 3 slides New Items: 4 port Converged SAN Controller with support for FC and/or iSCSI. Current P2000 only support 2 port/controller on 10GbE iSCSI or FC iSCSI will not be available until end of Will only require a FW update to existing controllers and the purchase of iSCSI SFP’s. Available in 1GbE or 10GbE part numbers. FC supports 4/8/16Gb FC infrastructure. SFP’s auto-negotiate down to lower speeds. MSA is the first entry product to market with 16Gb….coupe this with Storage Networking products and customers can upgrade SAN infrastructure in one step today Support for SSD’s in the MSA MSA did not support SSDs in P2000 G3 as the performance would have been limited quickly by the controller. Dell and IBM have had support for a year or more but have to downplay the solutions as the performance is not exciting. Added support for up to 7 Disk Enclosures to max of 199 SFF HDDs. LFF already support 7 Disk Expansion so still at max of 96 LFF HDDs

What’s New in the Fourth Generation MSA 2000 Array?
4 Port Converged SAN Controller supporting Fiber Channel and/or iSCSI* Host Interface defined by SFP modules Fiber Channel SFPs: 8Gb (auto-negotiates to 4Gb if needed) 16Gb SFP (auto-negotiates to 4Gb/8Gb if needed) 1GbE * or 10GbE iSCSI* - Support for FC/iSCSI Mixed Mode configurations* Up to 4x performance over competition/MSA 2000 (depending on I/O type) 2x cache over MSA 2000 (now with 4GB/controller) SSD support with integrated “wear gauge” Added HDD Capacity Expansion Increased SFF scalability – 1 array + 7 Disk Enclosures for both LFF and/or SFF As mentioned on previous slide, Presenter may either do detail in 3 slide sequence of in detail above and highlight here. 4 port Converged SAN Controller with support for FC and/or iSCSI. Current P2000 only support 2 port/controller on 10GbE iSCSI or FC iSCSI will not be available until end of Will only require a FW update to existing controllers and the purchase of iSCSI SFP’s. Available in 1GbE or 10GbE part numbers. FC supports 4/8/16Gb FC infrastructure. SFP’s auto-negotiate down to lower speeds. MSA is the first entry product to market with 16Gb….coupe this with Storage Networking products and customers can upgrade SAN infrastructure in one step today Support for SSD’s in the MSA MSA did not support SSDs in P2000 G3 as the performance would have been limited quickly by the controller. Dell and IBM have had support for a year or more but have to downplay the solutions as the performance is not exciting. Integrated Wear gauge is important as SSDs wear out in repeated write use cycles. The wear gauge alerts the user when the drive is beginning to show wear and may indicate the need for replacement before any data corruption or data loss can occur. HP has qualified the high performance SSDs with Enterprise capabilities for this initial release and will continue to add more SSD’s as the market changes. Reliability gaps between SLC and MLC drives has closed substantially. All SSDs supported in the MSA 2040 carry a 3 year warranty. Added support for up to 7 Disk Enclosures to max of 199 SFF HDDs. LFF already support 7 Disk Expansion so still at max of 96 LFF HDDs Hold performance questions to the Performance section but it is good to keep repeating the “up to 4X the current shipping products piece until you go to Performance section * - Coming in future release

Converged SAN Controller Detail
SFP Modules Gb FC - 16Gb FC - 1GbE * or 10GbE iSCSI * Next Gen MSA 2040 Array Converged SAN Controller Detail 4 Port Converged SAN Controller - SFP modules define SAN interface personality LED Indicators SAS Expansion Port USB Management Port Network Management Port 4 port Converged SAN Controller photo shows 4 ports on the single controller Current P2000 only support 2 port/controller on 10GbE iSCSI or FC Also points out the iSCSI later release date. New Converged SAN controller has support for FC and/or iSCSI. It will support Mixed Mode when iSCSI is released iSCSI will not be available until end of Will only require a FW update to existing controllers and the purchase of iSCSI SFP’s. Available in 1GbE or 10GbE part numbers. FC supports 4/8/16Gb FC infrastructure. SFP’s auto-negotiate down to lower speeds. MSA is the first entry product to market with 16Gb….coupe this with Storage Networking products and customers can upgrade SAN infrastructure in one step today * - Coming in future release

Building on the MSA P2000 heritage – Taking MSA to the next level
HP MSA 2040 Storage Arrays Building on the MSA P2000 heritage – Taking MSA to the next level HP MSA 2040 SFF Array HP MSA 2040 LFF Array More HDDs in less space with new SFF HDDs 2U with 24 SFF HDD bays Leverage the latest modern LFF HDDs 2U with 12 LFF HDD bays MSA Architecture Attributes Dual Controller Active-Active design Redundant data paths, dual power supplies 6Gb SAS internal infrastructure to HDDs New Controller Attributes 4 GB cache per controller 4 Converged SAN ports per controller Support for SFF SSDs with integrated wear gauge This slide should be very straight forward at this point in presentation P2000 and MSA 2040 use nearly identical designs at the Array and chassis. No sense reinventing a wheel. The 2U platform has been successful and has been cost optimized. Dual Controller design – 2 per Chassis. We still support single controller configs but it is not in best practices nor is it common in the field. Dual controller configurations act in an “active/Active” configuration splitting the workload 100% of time. If a failure occurs the remaining controller would pick up all of the workload and carry on until a service call could occur. The MSA family toolset for maintaining and updating firmware and managing the delicate process of firmware upgrades as they happen in real-time. 4 generations of evolution has resulted in a very robust system. Possible Random Questions: Why not 12Gb SAS? There are no 12Gb SAS HDDs available today. It looks like this transition will come in 2014 (late) or Users might see 12Gb SAS between Servers and Storage subsystems a little earlier but we can’t share more than that now. Wink  wink Does the MSA 2040 support the new ISS Gen 8 – Smart Drive Carriers? Answer is not at this time. The new carriers require a chassis change to support and the MSA installed base would not be able to use their existing G7 drive carriers in a new chassis. A choice was made to honor and maximize out upgradeability path. When new 12Gb SAS HDDS and infrastructure appear, one might expect that might be a good time to begin a transition. HDDs look to be well out into Some server interfaces may transition before this to speed the Server to storage subsystem interface….HDD to Raid engine interface is plenty fast now with 6Gb SAS and many “lanes” or channels

Unmatched Scalability with the HP MSA 2040
Mix and Match LFF and/or SFF Disk Enclosure MSA 2040 SFF Disk Enclosure MSA 2040 LFF Disk Enclosure 2U with 25 SFF HDD bays 2U with 12 LFF HDD bays Scale up as you grow: up to 7 Disk Enclosures Mix LFF and/or SFF Disk Enclosures Up to 96 LFF HDDs (288TB with 3TB LFF drives) Up to 199 SFF HDDs (199TB with 1TB SFF drives) The MSA 2040 utilizes the D2700 SFF Disk Enclosure to expand HDD counts (as has the MSA P2000 for years). 25 SFF drives in 2U It will also utilize its own LFF Disk Expansion (12 drives -2U) Both are 6Gb SAS interconnects We will discuss in the MSA 2040 is a bump from 5 SFF Disk Expansions max in the P2000 G3 (up to max 149 drives) to a full 7 Disk Expansions behind the MSA 2040. The new controller has plenty of power to handle the workloads and this bumps the max SSF drive count to 199. The LFF Drive expansions have support 7max since P2000 G2. SFF HDDs are quickly transitioning through the industry as the HDDs of choice for the enterprise performance category and the Mid-range SAS workhorses (10,000 rpm drive). LFF HDDs appear to be heading to a lower performance (7200 rpm) higher capacity direction in the market with drive capacities reaching 4TB

New MSA 2040’s Data Services/Ecosystem Integration Builds on today’s MSA 2000 Firmware (T250) capabilities at initial release 19 April 2017 Snapshot Technologies Asynchronous Replication - Support for both Local and Remote Snapshots (512 Snaps max) Volume Copy services VMware Integration Points HP Insight Control Storage Module plug-in (7.1.1, 7.2) ESX 4.1, ESXi 5.0/ VAAI 4.1/ SRM VASA Microsoft OS and Hypervisor Integration SCOM, System Center Virtual Machine Manager 2012 (SCVVM) Windows Server core data path support, native Windows Server 2012 GUI with Storage configuration tab, ODX (planned for MSA 2040) Management Tools Powerful Web-Based Interface (WBI), scriptable CLI, Embedded and Host Tool Suite Array Advisor - New single Host SW tool - Replaces three separate fleet mgmt tools - array discovery, performance monitoring, firmware management The MSA 2040 will enter the market day one with the complete MSA P2000 G3 FW stack ported to the new Converged SAN Controller specifically at the TS250 FW set which was released in April 2013. All features described above will be available day one except the Windows Server 2012 ODX (offloaded data transfer) feature which is planned for support on the MSA 2040 abut not on the P2000 G3 Not necessarily linked to the MSA 2040 introduction but targeted at the same time, is a new Fleet Management Tool called Array Advisor. This tool replaces three separate host-based tools and puts all functionality into one interface for the user. Feature/function will be identical to those available today on P2000 tools just moves it to one interface. Functionality includes finding all MSA arrays in a SAN (believe it or not fleet managers struggle with this), a firmware management utility which facilitates keeping a fleet of P2000’s or MSA 2040s at the same FW levels and a Performance monitoring tool which gathers data and provides historical graphing and analysis with the data stored on the host machine. Other materials are available for screen walkthroughs and detailed questions. HP Confidential

Operating Systems Supported
Microsoft Windows Server 2012 Microsoft Windows Server 2008 Microsoft Hyper-V HP-UX VMware 4.1 and 5.0 Red Hat Linux (32/64) SuSE SLES (32/64) Other OS’s in qualification process. Check SPOCK for latest OS Support details - requires free registration/login Slide shows initial support. Customers can submit a DER or request for support through account team or HP Support if their platform is not shown. Matrix is a point in time SPOCK is the “bible” to real supported configurations.

MSA 2040 – Supported HDDs/SSDs
Drive Type – Description – Capacity(s) Solid State SAS Drives (SFF 2.5-inch) 2.5-inch Enterprise Mainstream SSDs – 200GB, 400GB, 800GB (w/3 yr Warranty) Small Form Factor SAS Drives (SFF 2.5-inch) 2.5-inch 15K Enterprise HDDs – 146GB, 300GB (w/3yr Warranty) 2.5-inch 10K Enterprise HDDs – 300GB, 450GB, 600GB , 900GB (w/3yr Warranty) 2.5-inch 7.2K Midline HDDs – 1TB (w/1yr Warranty) Large Form Factor SAS Drives (LFF 3.5-inch) 3.5-inch 7.2K Midline HDDs – 1TB, 2TB, 3TB (w/1yr Warranty) This is an overview list only. Refer to MSA 2040 QuickSpec for actual supported drives and SKU numbers

Leverage your investments – Boost your performance
ROI MSA Upgrades Leverage your investments – Boost your performance Customer Benefits Dramatic performance increase – up to 3.6x increase in IOPS or Sequential throughput (GB/s) Double controller Cache from 2GB to 4GB on new Converged SAN Controller Add support for SSD drives with integrated “wear gauge” Leverage the latest 8Gb to 16Gb Fibre Channel technology Added SFF Expansion Capability – 27% capacity increase from 149 to199 SFF HDDs Trouble-free Data-in-Place Upgrades – No requirement for data migration Logistics MSA P2000 G3 units can be upgraded to MSA 2040 Requires replacement of controllers (to MSA 2040 Converged SAN Controllers) Hard Drive investment can be leveraged through Data-in-Place Upgrades MSA 2040 does not support SATA Hard Drives Upgrade process must upgrade to MSA 2040 Chassis if SSD’s are to be used SSD Boost

MSA 2040 Performance

MSA 2040 Array Performance – Start with Workloads
Leveraging Performance? Which workloads can benefit? Virtualization – “Tool is evolving IT to be ultra-efficient – drive utilization up” Hypervisors are making traditional HW act more like cloud Transition from physical to virtual servers is shifting workload towards random I/O Data blender - workload from hypervisor randomized by multiple virtualized data streams Higher transactional performance is required to compete – Random I/O performance is critical OLTP Workloads – Transaction speed counts Database applications, Messaging are most common DB performance is best suited with a hybrid approach Enterprise SAS HDD for database tables – spindles drive IOPS SSD for index/tempDB data – ultra-low latency, accessed frequently Sequential Workloads – Throughput and transfer rate count Media & Entertainment, Oil & Gas, Imaging High sequential data streams, typically w/low tolerance for latency With the MSA 2040’s value proposition so deeply rooted in performance metrics, we wanted to take a few minutes and walk through some real world discussions about Shared storage Array performance and the key drivers which can help a customer understand the dynamics at play when selecting an array, in selecting the right HDD type to serve specific workloads and more specifically when and if SSDs are the right answer to a specific customer’s problem. Let’s talk about workloads. All workloads are obviously not alike. Understanding some basic workload dynamics will help in guiding us through the decision tree to understanding how to utilize the performance the MSA 2040 can deliver. Server Virtualization workloads cause the I/O patterns which are presented to an array to appear like random I/O. The difficult part of this dynamic is that there is not a lot an array can do to either place a certain amount of data on really fast storage or to use a tiered system to elevate the random hot spots. Simple systems flat don’t work. Not many users can afford to push all VM volumes to SSD. Spindle coot is the most reliable way to deal with this situation. Database Transactions (OLTP) are easier to categorize and manually place in tiers of storage to meet specific performance dynamics Sequential workloads require controller horsepower and are not easily optimized by HDD type, including SSDs.

MSA 2040 Controller Architecture – Built for Speed
MSA Storage MSA 2040 Controller Architecture – Built for Speed Performance Changes vs. MSA 2000 MSA 2040 delivers >2x to 4x performance over MSA How? Doubled the host connect ports to 4 ports/controller Leverage latest SAN technologies – 16Gb FC, 10 GbE iSCSI Wider/faster internal busses, Faster I/O Storage Controller RAID engine enhancements, Faster memory interface – DDR3 More cache – 4GB per controller Architecture maximizes investment $ and turns them into IOPS MSA 2040 SSD support becomes useable…not just a checkbox SSDs won’t solve all problems. MSA 2040 makes sure you will get what you pay for Boosts Random I/O Performance – key for virtualization and databases Increased Sequential Throughput with reduced maximum latency Crucial for high sequential workloads like Media and Entertainment The MSA 2040 Converged SAN Controller is based on a new internal architecture which was optimized to provide the best performance as the best cost/price point possible in the industry. This architectural uses the most modern technological “tools” to accomplish the task. More Cache Faster I/O engine Faster core processors Faster internal memory channels More SAS lanes and channels to RAID engine Proof is in the numbers….this controller delivers! Toughest design goals are centered around Random I/O but sequential engine, which was already very efficient becomes very, very fast.

Where to Deploy SSDs - Understanding the Workloads
Applications which require large spindle counts High Random I/O requirements Smaller foot print Lower TCO Virtualized Environments Use SSD tier to support demands of high random workloads (OS boot, file serving…) Use HDD tier for lower performance mixed workload, dedicated LUN and archive Databases, OLTP Use SSD tier for logs and tempDB (high transaction workload) Use HDD tier for less frequently accessed database tables Key points here – There are applications where it is fairly easy to manually place volumes or pieces of data in SSD tiers and get amazing results! Many applications today have required “wide stripping” which is an industry term invented for using a lot of low capacity spindles to add up to very good random R/W performance. The capacity of these volumes is not large but the number of HDDs is sometime cost prohibitive. Capacity requirements dictate the tipping point. SSD volumes might be a better way to deal with the performance problem than a large number of HDD spindles. Virtualization environments present an interesting problem for arrays trying to optimize performance. Some volumes can be tagged to SSDs but the workload out of real-time access driven by virtualized workloads ends up being very random in nature. OLTP Databases has two distinct types of data. Tables which are frequently accessed (good candidates for SSD tier) and less frequently/more randomly accessed data (best suited to lower performance tiers served best by HDDs)

Best Practices: Sizing SSDs for Best Performance/Value
SSD Background SSD cost 10x more $/GB than HDD but 10x less in $/IOps SDD required for top random performance Determine SSD pool capacity based on the size of the random workload data set HDDs are fine for sequential workloads Number of SSDs is not limited by array SSD/System Performance MSA 2040 Best Practices Min 4 SSD, 1 mirrored pair per controller Size SSD capacity to application(s) Use parity RAID for larger deployments This slide depicts the fact that there are limits in controllers and there are some performance characteristics which can be met with linear scaling of SSD drives. At some point these two curves intersect. At this point no additional SSD rives will increase performance. MSA 2040 Best Practices balance these characteristics and add in a layer of data protection to arrive at a useable recommendation for any type of data or workload SSD capacity is limited by cost All SSD volumes should use some sort of parity in RAID to insure data integrity

MSA Use Cases

Use Case - Entry-Level Consolidation
Scenario/Customer Pain Points Silos of storage leading to management overhead, wasted capacity increased TCO Customers are not always storage experts – Solution needs to be simple to deploy and manage Typical Solution Attributes: Shared storage to consolidate storage across compute nodes Leveraging virtualization technologies as a part of the transition Added data availability and protection The MSA 2040 and Entry-Level Consolidation Excellent Price/Performance and Price/Capacity Often deployed during ProLiant server refresh activities Fast recovery (snapshots), Backup (application consistent - VSS), Disaster Recovery (Remote Snap)

Use Case – Remote Office/Branch Office
Scenario/Customer Pain Points Remote/Branch solution is, by nature, duplicated X times Storage solution must be cost effective – Savings here a multiplied by X sites ROBO Solutions (Compute, Network, Storage) – Again multiplied by X sites Centralizing control, facilitating simple day-to-day remote office interactions Repeatability is Critical Typical Solution Attributes: Most leverage virtualization for management simplicity Solution defined by HQ IT, deployed, managed locally (with oversight from HQ) The MSA 2040 and ROBO Deployments Excellent Price/Performance and Price/Capacity metrics Strong management toolset Virtualization integration Proven ROBO track record HP solution support infrastructure

Use Case – Departmental Block Storage
Scenario/Customer Pain Points Users typically have solid understanding of Mid-Range and/or Enterprise Storage but need a solid block-level storage array to meet a departmental need Customer’s departmental requirement must “align” with the datacenter infrastructure – Need to “Fit In” Typical Solution Attributes: Virtualization is almost standard and fairly “evolved” Backup, Disaster Recovery and Business Continuance infrastructure usually exists The MSA 2000 and Departmental Use Cases Excellent Price/Performance and Price/Capacity Flexibility with Host Interface connections DR functionality bundled in Advanced virtualization integration

MSA 2000 Use Cases – Building Block Storage for Scale-out Applications
Scenario/Customer Pain Points Modern “Scale-Out” applications must take into account financial dynamics driven by hyper-growth seen in new connected environments Can’t buy it all up front Can’t risk delays when growth takes off HW under these new Apps needs to be deployed using JIT (just in time) – a modern manufacturing/supply chain trick applied to storage Typical Solution Attributes: Best Cost/Performance metrics - $/IOPS $/GBs $/TB Users demand solid, predictable performance and quality at a cost which can be scaled. App Architects think in: IOPS/user $/VM MSA and Scale-Out Building Block Storage Value Proposition Excellent Price/ Big Performance – translates the 4x IOPS to $ quickly Proven field tested reliability, HP brand coupled with HP Servers This use case is a new and modern application of building block storage and compute elements to build a higher level scale out application over the core building blocks. Web 2.0 applications, High performance Computing, scale-out file systems or content management systems. The application layer is where the “scale out” management takes place. Often the application the end-users see is not really indicative of what is powering the solution under the covers. Applications like Hadoop, Drupal, or any of the hundreds of scale-out engines out there might be powering the application. Many of these applications can be hosted in the Cloud but many of them are deployed on-prem with low cost building block storage. The administrators and architects of these systems know the most critical metrics their application needs. The top line is always measured in $ but the denominator is typically another measure which captures the storage or compute resources necessary to accomplish users, sessions, uploads, data sets, or whatever the application processes. MSA’s low entry price point and solid predictable performance specs make it a great building block candidate in these types of deployments Coupled with HP’s converged infrastructure, MSA can and does win in the category.

MSA 2000 Use Cases – DR Repository/Archive
Scenario/Customer Pain Points Users want reliable/inexpensive shared storage to store snapshots, copies or archives Need solid sequential throughput speed, shared storage capabilities, flexible on host interconnects Storing this data on expensive mid-range arrays is cost prohibitive/limiting Typical Solution Attributes: Support for latest high capacity/low cost SAS Mid-line hard drives Ability to scale HDD count as achieve grows Still on spinning media, reasonable retrievable speeds MSA and Repository/Archive Use Cases Solid Price/Performance and excellent Price/Capacity metrics Flexibility with Host Interface connections DR functionality bundled in Many customers come to the realization at some point that there are some big volumes of data which don’t make sense to store on expensive mdi-range and enterprise storage arrays. When this happens, MSA arrays with LFF high density midline SAS HDDs can create the perfect solution to house these large volumes of data which are infrequently accessed but when they are, the archives must not have migrated to tiers like tape where the access times can’t meet SLAs. Arrays features like snapshots and high speed sequential throughput are important attributes.

MSA Warranty

Warranty Included with MSA 2040
Hardware Warranty includes 3 Years Parts Only Exchange, Next Business Day, Normal Business Hours. Optional Software -- HP warrants only that the Software media will be free of physical defects for a period of ninety (90) days from delivery. Note: If support and updates are desired for bundled software functionalities (such as 64 LTU Snap and/or Volume Copy etc in the MSA 2040 product) a combination HW + SW support care pack must be purchased. This would either be SupportPlus or SupportPlus24. 39 39

Recommended Support Service
MSA Storage HP Support Plus 24 helps you increase performance and availability with comprehensive, consistent hardware and software services. Working with your IT team, HP Services engineers deliver onsite hardware support and over-the-phone software support around-the-clock 365 days per year. Service coverage encompasses HP products and selected multivendor hardware and software. In addition, this convenient HP Care Pack packaged service makes software updates available to you at substantial savings. Choose Support Plus 24 when you need to: • Improve uptime with responsive hardware and software services available anytime • Cost-effectively obtain expert 24x7 multivendor hardware and software support • Enjoy consistent service coverage across geographically dispersed sites • Update HP and selected third-party software at a predictable cost • Take advantage of subscription savings on software updates

Recommended Deployment Service(s)
MSA Storage Recommended Deployment Service(s) MSA Disk Array Installation and Startup Service Provides you with a custom-tailored deployment of the MSA Array so that it is properly integrated into your storage environment, and helps you realize the maximum benefit from your storage investment. Service benefits: • Allows your IT resources to stay focused on their core tasks and priorities • Reduces implementation time, impact and risk to your storage environment • Helps you effectively utilize HP product by knowledge gained during onsite delivery of the service Service Features: • Installation in accordance with your business's configuration requirements • Fast effective integration of your backup solution into your storage infrastructure to enable rapid recovery from system downtime • The ability to achieve more effective data management

Recommended Additional Service
MSA Storage HP Proactive Select Service: • People, Process and Technology – tailored to your environment • Improve IT performance and manageability through the use of cost effective flexible services • Provides technical expertise and best practices to accelerate ROI of your technology investment • Selectable proactive services span a wide range of technology and process services - a flexible way to purchase proactive services that fit you particular environment and situation Benefits to customers and sales: • Customers purchase the technical expertise and best practices for the areas they choose • Low entry price and scalable price points • ALL product reps receive credit for selling Proactive Select • Cost effective for both Storage and ISS customers • Service packaging makes it easier to “tailor” proactive services for a customer – shorten sales/delivery cycles are shorter 42 42

Optional Services MSA Storage 5-Year HP Support Plus 24 provides integrated hardware and software support services designed specifically for your technology. HP Services engineers deliver reactive onsite hardware support and over-the-phone software support around-the-clock. HP Entry Storage Data Migration Service for Windows offers you a cost competitive and convenient way to accommodate data migration triggered by a need to refresh or consolidate storage, or to create different storage tiers. This service offers a migration cost in line with the costs of storage products in small and medium-sized storage environments. The service is delivered via a skilled HP service specialist with special consideration for data availability, integrity, and ongoing operational performance during the transfer process. 43

Summary

Delivering Unmatched Value/Performance in Entry SAN
New Product Introduction Delivering Unmatched Value/Performance in Entry SAN Flexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040 Budget-optimized Performance-optimized High Performance 4 Port Converged SAN Controller 4GB Cache per Controller SSD Support with integrated “wear gauge” Support for Next Gen Host Interfaces Expanded SFF scalability to 199 drives Entry SAN Performance Leader 5 Dedicated Controllers 2GB Cache per Controller Solid Performance – Lowest Entry price point Upgradeable to MSA with Data-in-Place Upgrades Entry SAN Price Leader HP really believes its two offerings in the entry SAN space are going to offer customers the right choice points for them to optimize the attribute they are working on at time of purchase Budget or Category-leading performance And all the while, offering the comfort and peace of mind that the two systems are fully upgradable between models. This is unique and unmatched in the industry. It boils down to what do you need? Performance to support your transactions, you virtualization workloads, SSDs to supercharge some very high use targeted volumes, upgrading your SAN infrastructure to 16Gb FC today? - go with the MSA 2040 If your budget is tight this year, but you want the comfort and peace of mind to know you can upgrade the MSA 2040 in a year or two – you can confidently go with the MSA P It will offer the best entry price point and allow you to stretch this year’s budget Best part? The customer gets to choose based on their requirements…..the way it should be! Availability: Product will be available for order on the HP Price List on June 10 with factory shipments beginning July1 HP Restricted For HP and Channel Partner internal use

New MSA 2040 Builds on Rich MSA Heritage
MSA Storage New MSA 2040 Builds on Rich MSA Heritage Redefining the Leadership Position in Entry SAN…Again! Simple MSA 2040 Fast Futureproof HP MSA 2000 set the bar high. The MSA 2040 moves it even higher! HP continues to build on the themes that show where MSA has been and where it can take customers: Leadership in entry SAN for almost 15 years The P2000’s Simple, Efficient and Affordable aspects Now the MSA 2040 takes this family to a whole different level optimizing around performance and futureproofing our customers from the changes taking place in the industry around SSD and 16Gb FC SAN infrastructure. The new MSA 2040 delivers best-in-class performance and unlocks these new technologies in your IT department. Best part 4x Performance does not come at a 4x price delta. Availability: Product will be available for order on the HP Price List on June 10 with factory shipments beginning July1

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Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

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Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

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