1. Stop Pollution Now! Or You Will Miss The Sun. By Henry Lo, Fred Wu & Lei Liang

2. Our Style Swiss Design a.k.a. International Typographic Style found in Switzerland in 1950s follows grid system asymmetric layouts uses Helvetica as typeface also favors photographs

3. Examples

4. Our Designer Josef Müller-Brockmann Swiss graphic designer simple designs clean use of typography

5. Examples

6. Our Cause Pollution must be stopped pollutant released into atmosphere and darken the sky making air less clean causes health problems

7. Final Poster Photo taken from Vancouver Typeface Helvetica Both title & body Tilted axis for a disastrous effect

8. Font-related Bright colours contrast well against background Hierarchy You will miss the sun (Bigger, as Title) Stop pollution now! (Smaller, as whisper) The space between words align with the buildings below

9. Connotation Dark clouds = pollutants The buildings = us dark colour scheme makes us feel gloomy Big picture is, if we don’t stop, something bad will happen

10. Continue… the word “SUN” is being underlined emphasizing on the what we will lose The phrase under the line, whisper to us the answer STOP Pollution Now!

11. Any Questions? Feel free to ask =]

12. Thank you ! And please STOP Pollution Now !!!