2 OverviewDefinitions of Goals and ObjectivesPurpose of Measurable ObjectivesRelationship Between Measurable Objectives and the Strategic PlanElements of a Measurable ObjectiveMethodology for Writing MeasurableObjectivesTips for Writing Measurable Objectives
3 Overview (continued)Writing the ObjectivesStrategic PlanPurpose of an Evaluation PlanTypes of EvaluationsWriting the Evaluation SectionQuestion and Answer Period
4 Definitions of Goals and Objectives Are broad statements that indicate what you hope to accomplish in school health.Create the setting for what you are proposing.Focuses on how a situation will be changed as a result of a successful project, not what a project will do.
5 Definitions of Goals and Objectives Provide an organized pathway to meet your higher goals in school health.Are operational and measurable.Describe specific things you will be accomplishing.Include the quantitative or qualitative degree, amount or level of achievement or change.
6 Definitions of Goals and Objectives Qualities of an objective: S.M.A.R.T.Specific. What kind of, or which problem is to be addressed.Measurable. How much, how many, and how well the problem/need will be resolved.Action-Oriented. Uses action verbs.Reasonable. Result you can expect to achieve.Time-bound. Gives specific data for its own achievement.
7 Definitions of Goals and Objectives Sample GOALOur child nutrition program will helpchildren learn how to make healthy foodchoices.and related OBJECTIVEOur child nutrition program will offer two new vegetable and two new fruit offerings per week to all students during our 6 week Healthy Eating Challenge.
8 Definitions of Goals and Objectives Global statements of the need orthe problem(s) to be solved by your project.OBJECTIVESWhat it is your project will accomplish.MEASURABLE OBJECTIVESInclude outcomes that define how theparticipants in the project will be differentas a result.
9 Definitions of Goals and Objectives PROCESS ObjectivesOUTCOME Objectives
10 Definitions of Goals and Objectives PROCESS Objectives typically begin withwords like “To develop” and “To establish”and describe a process rather than an outcome.
11 Definitions of Goals and Objectives An example of a process objective:To establish a district Coordinated School Health Leadership Team.Attainment measurement of this objectiveis that the objective was met.
12 Definitions of Goals and Objectives OUTCOME Objectives typically begin withwords like “To increase” or “To reduce” and describe a measurable, expected outcome.
13 Definitions of Goals and Objectives An example of an outcome objective:To increase the average amount of daily moderate to vigorous physical activity of all students in grades k-8 by 20% .Attainment measurement of this objectiveis that all students increased their averagedaily physical activity by 20%.
14 Purpose of Measurable Objectives Measurable objectives enable members ofthe SHAC and CSH Leadership Team to:Clarify where they are goingClarify when they will get thereClarify what they will need to get thereAssess whether or not they got there.
15 Relationship Between Objectives and a Proposal Objectives form the basis for theactivities of a project.Make evaluation easier to create ifobjectives and outcomes are clearlystated.Create a strong sense of integration andconsistency.
16 Elements of a Measurable Objective For an objective to be measurable, it mustinclude:an action verb that identifies anobservable behaviorthe conditions under which the desiredresult should be performedthe criteria for determining how well andwhen the behavior is to be performed.
17 Elements of a Measurable Objective Use language such as:IncreaseImproveEliminateImplementMaintainSeekReduce
19 Methodology for Writing Measurable Objectives Measurable objectives are as simple towrite as A-B-C-D-E.A = Audience: Who will be affected (targetgroup)B = Behavior: The observable change(knowledge, attitude, behavior,process) that will occur in the targetgroup because of your project.
20 Methodology for Writing Measurable Objectives (continued) C = Conditions: How the behaviorswill be observed or measured, including theinstruments to be used.D = Data: Levels of attainment that mustbe met in order for your project to becalled a success (your definition).E = Era: Identifies when the effects ofyour program will be measured.
21 Methodology for Writing Measurable Objectives (continued) Following the A-B-C-D-E method:At the end of the three years of implementation (Era), 90% of the students in grades k-8 (Audience) will eat (Behavior) at least 3 servings of milk products per week (Conditions) as measured by increases in annual food service sales (Data).
22 Tips for Writing Measurable Objectives Ask the following questions before and afterwriting the objective:What is to be increased or decreased?How much of an increase or decrease?How realistic is the increase or decrease?To what extent are objectives OUTCOMEobjectives as opposed to PROCESSobjectives?
23 Tips for Writing Measurable Objectives (continued) To what extent are the anticipated resultsbeing measured with measures that aremeaningful to you, easy to do, and not toonumerous?To what extent are the objectives relateddirectly to the problem(s) to be solved andto the goal(s) of the proposal?What impact will they have on theproblem(s)?
24 Writing the Objectives Objectives Activities EvaluationWhat do you propose to achieve and towhat extent?What will you do to get there?How will you know what you did worked?
25 Writing the Objectives Objectives____Activities MeasuresTo review, select and implement one of the TEA approved coordinated school health programs during the year.Form a SHAC/CSH Leadership Team work group to review and recommend a specific program to be selected.A specific program will be selected and all teachers trained by January 2007
26 Purpose of an Evaluation Plan Present strategies for collecting data that willprovide evidence that the proposed objectiveshave been met.Describes exactly how you will decide whetheror not your project has been successful andachieved its objectives.Demonstrates how you will proveyou achieved your objective.
27 Types of Evaluations-Formative/Process Evaluation-Summative/Product Evaluation
28 Types of Evaluations (continued) Formative/Process Evaluation-Sample QuestionHow are we doing? Provides forongoing monitoring of the project,focuses on processes and short-termresults.
29 Types of Evaluations (continued) Summative/Product Evaluation-Sample QuestionHow did we do? Measures theeffectiveness of achieving objectives,and focuses on the outcomes andimpacts of the project, as well as theprocesses that affect the outcomes.
30 Writing the Evaluation Use the clearly stated goals and objectives,to determine the purpose of the evaluation(what you are attempting to assess) and thequestions that can be asked to determine theresults of the project.Include the type of information to be collected,how it will be collected, and how the data willbe analyzed.
31 Writing the Evaluation Section (continued) Questions to ask before and after writing the evaluation section:Will carrying it out tell you whether you haveachieved your stated objectives?Will carrying it out tell you whether you wereable to follow your original plan of action; andif not, why?Will carrying it out tell you whether youcompleted your project on time and withinfiscal constraints?
32 Writing the Evaluation Section (continued) Will carrying it out tell you whether yourproject has made a difference?How much closer to your goal are you nowthan when you began?Is your plan realistic?Do you have the resources to capture thedata?Does it measure what matters?Is it too ambitious or grandiose for theproject?
33 Summary Goals are global statements of the need or problem being solved stated as if the problemhas been solved.Measurable Objectives are S.M.A.R.T. and canbe developed using the A-B-C-D-Emethodology.Evaluation can be formative and/or summativeand is often key to a successful programs;informs others how you will determine whetherthe project was successful.
35 References Guide for Writing a Funding Proposal Measurable Objectives: If You’re Not Measuring It,You’re Not Managing ItLeon County Schools Grant Writer’s Guide and RelatedResources - Designing a Sound EvaluationGrant GuideThe Foundation Center