1. Marketing Planning

2. Agenda Introduction Marketing plan – objectives, audiences, elements
Defining your product
Competitor analysis

3. Your marketing objectives
Visibility
Credibility
Define a marketing mix for:
Quantity
Quantity

4. Marketing plan – mapping your audiences
Clients
Potential clients
Employees
Investors
Media
Analysts
Bloggers
Competitors
Others

5. Elements of a Marketing Plan
Internal Communications
Market research
Key message development
Look & Feel (branding)
External Communications
Collateral materials
website, brochure, presentations
Direct mails
Media/analyst relations
Web 2.0 activities
Tradeshows/events
Incentive programs

6. Your marketing plan Timeline, Budget, Team
Measurable (success, financials)
Repeatable

7. Message Development (model 1)
SWOT
Strengths
Weaknesses
Opportunities
Threats

8. Message development (model 2)
Critical Success Factors
(5-7)
Competitive Advantages
(3-5)
Unique
Selling
Proposition
(1-3)
Why should they buy
from you?

9. Competitive analysis – sources of information
Written information
Opportunistic information

10. Contact us at: Shalhevet – international marketing & communications
Yona Cymerman – managing director
Tel:
Mobile: