1. Building Successful Ad Copy

2. Key Points Tagline Mission Statement Unique Selling Proposition (USP)
Brand Image
Relationship Building
Competitive Analysis
WIIFM

3. Tag Line
5 – 7 word length
Easy to recall
“Web Sites that Work”

4. Mission Statement 30 Words or less that tell why you are in business
Helping local businesses and organizations grow financially stronger with proven web technologies.

5. Unique Selling Proposition
Set you apart from the competition
Unrivaled Personal Service
Comprehensive Expertise
Vast Experience

6. Brand Image
“Your brand is what people say about you when you are not in the room .” Jeff Bezos Amazon
Customer testimonials
Success stories
Friendly and highly responsive service

7. Relationship Marketing
Building loyal lifetime mutually beneficial partnerships
Turning prospects into customers, customers into repeat customers, and repeat customers into ambassadors
Five phases:
Introduction
Comparison
Transaction
Reinforcement
Advocacy

8. Competitive Analysis Capitalize on competitor weaknesses
Copy their strengths
Differentiate from

9. WIIFM
Benefits
Incentives