1. Center for Sustainable Destinations

2. The National Geographic’s Center for Sustainable Destinations CSD Mission: To protect and enhance the world ’ s distinctive places through wisely managed tourism and enlightened destination stewardship. Core concept for achieving the mission: geotourism

3. Center for Sustainable Destinations Tourism and sustainability UNSUSTAINABLE TOURISM: Overcrowding Lower quality of experience Loss of distinctiveness Erosion of culture and environment GEOTOURISM: Now, celebrate the place SUSTAINABLE TOURISM: First, do no harm.

4. Center for Sustainable Destinations geotourism Tourism that sustains or enhances the geographical character of a place — its environment, culture, aesthetics, heritage, and the well-being of its residents.

5. Center for Sustainable Destinations Sightseeing Local cuisine Cultural tourism From eco- to geo- ECOTOURISM: nature Heritage tourism Indigenou s tourism GEOTOURISM Agri- tourism All place-based types of tourism = the ENTIRE destination Manage tourism so that it pays to protect the place, not destroy it.

6. Center for Sustainable Destinations FLORA AND FAUNA

7. Center for Sustainable Destinations HISTORY

8. ARCHAEOLOGY

9. GEOLOGY

10. Center for Sustainable Destinations TRADITIONAL ARCHITECTURE

11. Center for Sustainable Destinations LOCAL MUSIC

12. Center for Sustainable Destinations CUISINE

13. LOCAL CRAFTS

14. Center for Sustainable Destinations ARTS

15. Center for Sustainable Destinations Going Beyond Green: Why Geotourism? Geotourism is: Holistic - because sustainability is about more than just the environment: it incorporates culture and heritage Place-based - this grassroots strategy works from the bottom up, requiring the participation of the people who know the place best - its residents Marketable - Geotourism can create financial incentives for good destination stewardship, which in turn generates more interest - and spending - by tourists Competitive - Geotourism emphasizes, enhances and encourages development of the most unique aspects of a destination, making it a more desirable place

16. Center for Sustainable Destinations And most of all… Geotourism engages tourists, who have a more authentic experience… and residents, who gain a deeper appreciation for what makes their place unique

17. Center for Sustainable Destinations The Geotourists

18. Center for Sustainable Destinations The Geotourism Charter A set of principles to promote sustainable tourism and enlightened destination stewardship

19. Center for Sustainable Destinations 1. Integrity of place 2. International codes 3. Market selectivity 4. Product diversity 5. Tourist satisfaction 6. Community involvement 7. Community benefit 8. Protection and enhancement of destination appeal 9. Use land wisely 10. Conservation of resources 11. Planning 12. Interactive interpretation 13. Evaluation The Geotourism Principles

20. Center for Sustainable Destinations A Geotourism Strategy Identify Sustain Develop Market geotourism assets

21. Center for Sustainable Destinations Monterey Bay Aquarium, Monterey, CA

22. Center for Sustainable Destinations Bread and Puppet Theater, Glover, VT

23. Center for Sustainable Destinations Restored Farmhouse, Norway

24. Center for Sustainable Destinations Fish Salting Demonstration, Nova Scotia

25. Center for Sustainable Destinations Set up a Geotourism Stewardship Council that includes: Community organizations for... Historic preservation Nature and ecotourism Traditional performing arts, artisanry and crafts Farm/restaurant programs Beautification/aesthetics Indigenous and minority groups Urban renewal Local government Tourism and local business expertise Tourism promotion Other characteristics of the place

26. Center for Sustainable Destinations Geotourism Stewardship Councils… Arizona GSC Sonora GSC …get involved with a project - Geotourism MapGuide, festival, or other program.

27. Center for Sustainable Destinations Celebrate Authenticity Tell great stories. Enhance sense of place through: Geotourism Charter signing, Establishment of a Stewardship Council, Sustainable private enterprise, Conservation and preservation Civic participation

28. Center for Sustainable Destinations Vermont Northeast Kingdom Project

29. Center for Sustainable Destinations www.nationalgeographic.com/travel/sustainable/

30. Center for Sustainable Destinations The geotourism test: Are we sustaining or enhancing the character of our place?