2. Workshop Social Media #da12social This workshop explores the use and potential of social media. It will identify areas where common EU action on social media would benefit employability, jobs and growth. It will address the three perspectives of the social media economy: businesses, web entrepreneurship with job creation potential and public sector. Results from online exchanges and activities Proposing a unified social media expertise (Social Media Strategy) foundation for European businesses and public sector Simplify how mid-market companies and public sector can get started with social media Present Social Media Awareness Initiative leveraging industry partnerships to reach out to the European mid market companies and the public sector Develop a Social Business Competition solution to stimulate more quality customer engagement (mid market / public sector) Empower startups to leverage social media introducing their innovations to all Europe as a single market Recommend an application platform collaboration policy Develop an European Social Media Software Directory Develop a Social Business Competition solution to stimulate more quality customer engagement (mid market / public sector) Cooperation between App developers and EU Institutions On DAA platformOn DAA platform: 167 members, 67 discussions, 330 comments (status 06/20/12) 180 member (status 6/24/12) 3 months online collaboration, over 1,900 contributors, Many SM platformsMany SM platforms, trending 06/21/2012 #da12social UK & Germany on 6/21

3. Key points from the discussion The overarching objective is to stimulate small and medium size businesses and innovative start-ups across the EU leveraging social media to create a sustainable growth, additional jobs and being able to compete in a global market and enable public sector/e-government to social media strategies to foster the active engagement of citizens and have an impact on growth and jobs Education Share best practice – user cases what works what doesn’t, industry and market specific and for government with citizens. Show excluded citizens the benefits of e-engagement and encourages access (eg: Telecentres etc.) Certification of Social Media consultants across EU Advantage for SME and government – Challenge – Awareness, distribution channels Risk-and-Reward information, collect the data and disseminate. Kick start Social Media ‘in a box’ startup kit Challenge, - resources, awareness, cost interest, what to include Access to advice, consulting and tools

4. Competitive advantage Collaboration – Challenge - Awareness of who? And how? Promote networks of consultants Encourage Peer to peer sharing EU Social Media directory of players and tools Access to capital, VC funding for application developers. Sales and distribution networks pan EU exploitation - Chamber of commerce (and wider) etc. Support from large firms for their SME partners. Encouraged by EU. Changing attitudes of government, all levels to engage online with citizens. Content – free use of government data within regulatory frameworks. Releasing government information at all levels. Government culture change to release data, particularly at local level. Access to eHealth Fast access to secure information (digital certification) made easy Online engagement reducing energy consumption needed real world follow up to drive our change which generated economic activity and job growth. Opportunities for growth and business revenue through social media Use of social media in public sector for better services, to enhance interaction with the business community and engage with citizens/citizens networks; Explore the so-called “apps economy” as leading job creator into the future Communicate with citizens and business communities in the places they already are; Use social media to consult and engage; Development of eGovernment Use social media to be more transparent and accountable; Understand that government/public administration cannot do everything alone, or in isolation

5. Actions and commitments agreed, future steps Continue the discussion – keep the discussion open for next steps Additional comments SM is not marketing its creating new business and engagement models Help SME’s and government to recognize the opportunities and challenges this poses at senior exec level and gov employes as a strategic issue.

6. Annexes Link to workshop description http://ec.europa.eu/information_society/events/cf/daa2012/item- display.cfm?id=8279http://ec.europa.eu/information_society/events/cf/daa2012/item- display.cfm?id=8279 Link to workshop presentations The State of Social MediaThe State of Social Media – Axel Schultze - Social Media Academy Reporting of the online activitiesReporting of the online activities - Jamal Shahin (n/a) Hanns Köhler-Krüner – Gartner (n/a) Jan Krans - Atos, (n/a) Aaron Martin – JRC Ana Aguilar - Deloitte,Deloitte (n/a) Erika Mann – Facebook, (n/a) Sebastian Muriel - Tuenti, Ian Clifford (Telecentre Europe)(Telecentre Europe (n/a) Davied Van Berlo (Civil Servant 2.0 NL) (Please check Server – error message) (n/a) Joan Guanyabens (ICT department for Health, Catalonia) (n/a) Gabriel Rissola (D-O-T Research & Consulting) (n/a) Mandeep Hothi (Young foundation) (n/a) Tom Dowdal (Greenpeace) Sophie Fabricius (CO2 Online DE)(CO2 Online DE) (n/a) Diana Voicu (Knowledge Economy Project, Romania), finalist of the eInclusion Award. Link to workshop participants [to be set up by S3]

7. Annexes – Workshops

8. Headlines from the group "[#da12social]” What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 1 Proposing a unified social media expertise foundation for European businesses Topic 1: Challenges How would we most economically promote the program in each country to recruit participants,? How would we identify capable consultant? How could we then help promote those consultants in each country? Actions recommended and commitments th made use cases, best practices for business, good examples for business owners, use case platform, business relevant market knowledge, definition of social media consultant knowledge Highlighted quotes definition of social media consultant knowledge, need for awareness of education program, network community Education program for social media strategy consultants

9. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 2 Simplify how mid market companies can get started with social media Topic : Challenges What should a kick start program include where a business between 50 and 500 employees can just order and get started? Think of training, services, products whatever….Consider it a package that should be available for less than 10.000 Euro. Actions recommended and commitments to made Communities of best practice, create communication knowledge sharing, get SME known and build trust help also consumers to find the right business, social media market place, by region, profile biz, peer to peer support, case studies, expert help, modular places Highlighted quotes Social media in a box, kick start program, share benefits, Communities of best practice, knowledge sharing, get SME known and build trust, expert help, modular places Research has shown that business leaders have a hard time to start in social media. The program should help business expand their market, leading to create new jobs hire additional people.

10. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 3 Present a Social Media Awareness Imitative leveraging industry partnerships to reach out to the European mid market companies. Topic : Challenges What should such an awareness program include? How could it be rolled out, how could it reach tousands of businesses in each country? Actions recommended and commitments to made Access to Social Media Ambassadors in companies, education available, help with Chamber of commerce, SME showcases, best practice, SME advisors to other SME Highlighted quotes Get sponsors, levering the EU relationships with the big enterprises to support the SME Business need to be made aware of the opportunity social media holds for them. Assuming we get substantial funding from large industry sponsors like telcos, technology enterprises so we may jointly bring awareness for social media to mid markets.

11. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 4 Develop a Social Business Competition solution to stimulate more quality customer engagement Topic : Challenges: What data should be shown? Who should be able to rank and what should be ranked and rated? How could it be introduced? Actions recommended and commitments to made Customer quality metrics, bench market, believable data, instant info, link from static to dynamic data, developing customer trust, success stories. Culture issues Highlighted quotes Encouragement, We may create a public business competition application, acting like a score board, allowing to rate and rank companies who are engaging in the social media. The intention is to have businesses compete based on social engagement with their market and grow their reputation – stimulating more engagement in the social web.

12. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group5 Empower startups to leverage social media introducing their innovations to all Europe as a single market Challenges We may want to help European entrepreneurs to leverage social media to create awareness for their innovations across Europe right from the beginning, similar to the advantage US entrepreneurs have by addressing a large single market. We may provide the core information as self paced education program. What should such a program indluce? How should it be made known to entrepreneurs? Who may help to promote the program? Think of using social media to collect feature requests or for instance leveraging chambers of commerce to help make it known.Actions recommended and commitments to made Way how to access to find SME and experts, issue also lack of infrastructure, get help by chamber of commerce, social media plattform for new entry-SME, access to business cross Europe, access to VCS cross Europe, partnership with large Telcos, getting their support Highlighted quotes Access to biz cross Europe, access to VCS cross Europe, partnership with Telcos

13. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 6 Stimulate mid market companies to grow their business by increasing export, leveraging social media as a low cost go-to-marketing method into a easily accessible single digital market Challenges Too many mid market companies in Europe are still focused on their very local market and miss opportunities to grow as they feel not capable to make themselves known all over Europe. Social media however could help them grow in a very affordable way. How could we help small/medium biz to apply social media to expand and grow and eventually create new jobs/ What could those biz motivate to participate in such a booster program? How could it be introduced? What should be included?.Actions recommended and commitments to made Sucess stories, SME access to education, virtual communities, industry cluster – using existing cluster, connect customer with buisiness, develop ambassadors from biz. Highlighted quotes Education, ambassadors, industry cluster, help biz to connect with customers

14. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 7 Recommend an application platform collaboration policy Challenges What should such a policy include to prtect apps developer? What should it cover to protect platform owner? How should it be enforced?.Actions recommended and commitments to made Provide topics the policy should cover, simplyfication of patents, standarisation, usage of data for SME, release local data, connection with local authorities, case study collection, goverment understanding of ME Social Media EU, Highlighted quotes Patent simplification, local data release, connection with local authorities Data release, patent, education,

15. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 8 Develop an European Social Media Software Directory We may leverage a currently global Social Media Directory and provide a subset listing only European Social Media Software and Application developer to increase the visibility of European Software offerings. Challenges What information should be available? Should we allow everybody to register their own software? What is important to be considered?.Actions recommended and commitments to made No development of new directory app needed, usage of existing app – small cost solution – like Delius or Pinterest. Opportunity for developer to engage local and cross countries. Provide gap analyze Highlighted quotes Find an existing app – low cost, and offer to engage across countries,

16. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 9 Cooperation between App developers and EU Institutions Challenges The EU institutions need to work for citizen anytiime, anywhere and on any device. By making important services accessible from your phone and sharing institutions data with entrepreneurs, the EU may support businesses to grow faster and succeed in the long run. This action would connect top innovators with the institutions in order to develop significant productivity apps that support the interest of EU citizens, generate growth and create new jobs. What kind of applications would be relevant to EU institutions? What type of data would be interessted to be made public for citizens and businesses, in order to generate growth and jobs? How to attract app developers into the program?.Actions recommended and commitments to made Apps that get the info about people, their problems and needs – - identification of one of the main needs, - unemployment, open standard format, unified, - app for unemployment, 2 way app – for seekers and job offerer – punctation/validation with a kind of recommendation if company is good to work for / plus minus – levels of job available by countries, regional, local or cross continents Highlighted quotes Open standard, 2 way app, validation

17. Headlines from the group "[#da12social]” [What actions should be done to stimulate SMEs, startups and large companies to leverage Social Media in order to create sustainable growth and additional jobs? Purpose of this WS – group 9 Cooperation between App developers and EU Institutions Challenges The EU institutions need to work for citizen anytiime, anywhere and on any device. By making important services accessible from your phone and sharing institutions data with entrepreneurs, the EU may support businesses to grow faster and succeed in the long run. This action would connect top innovators with the institutions in order to develop significant productivity apps that support the interest of EU citizens, generate growth and create new jobs. What kind of applications would be relevant to EU institutions? What type of data would be interessted to be made public for citizens and businesses, in order to generate growth and jobs? How to attract app developers into the program?.Actions recommended and commitments to made Apps that get the info about people, their problems and needs – - identification of one of the main needs, - unemployment, open standard format, unified, - app for unemployment, 2 way app – for seekers and job offerer – punctation/validation with a kind of recommendation if company is good to work for / plus minus – levels of job available by countries, regional, local or cross continents Highlighted quotes Open standard, 2 way app, validation

18. Afternoon session public sector uses of social media Transforming Government FOR the people into Government WITH the people thanks to social media“ Greenpeace Social media disaster management, how get people engaged, make it easy for your ecosystem engage Co2 – make it very personal – provide application, lack of individual knowledge – online app – change behavior – Mandeep - social media won't make Public sector more responsive unless its culture changes Gabriel make public officials more accountable, adopting social media, engaging with people Topic 1 eGovernment Actions recommended and commitments made Ian skillage – evaluation how people will be David network government – inside and outside orgs Joan – health care barrier – barriers to control own data, make it easy to have secure and access Government culture, - make it easy to access Longterm digital information – who owns Security and culture

19. Multi Presence Engagement Level Awareness in the Social World Multi Presence Engagement Level

20. Purpose driven awareness campaign by > 300 volunteers/ highly connected people from Europe #da12social Online activities by social media volunteers since beginning of May 2012 Multi Presence Engagement Level Online collaboration across Europe with more than > 300 extraordinary volunteers helping creating awareness #da12social trending on Twitter 6/21

21. Social web activities hashtag #DA12social

24. Polls in the Social World

25. Blog Posts #da12social

26. Facebook activities

27. DAA Platform