3. ?

6. I am good at …

7. Work ing in team Taking initiati ves Learn ing quick ly Market ing Communi cation Public relatio ns Networ king

8. My professional choices were always considered … Step 1: Learn the basis of marketing in the hospitality industry environment.

9. I Assistant Marketing Executive I worked as Assistant Marketing Executive for a great brand… 2008

10. MY MISSIONS The Essence fashion show: an « Eye on Fashion » Organize the event Canvass sponsors Find entertainment Winter packages Design advertising Create a database of potential customers

11. Then, I decided to see how marketing works in a smaller structure and with a 5-star standard Step 2: work closely with the Marketing Manager and get more responsibilities

12. I Assistant Marketing Manager I was Assistant Marketing Manager in a Relais & Châteaux property 2010

13. Create and promote new winter packages Make sales reports & analyse them…identify who are our customers and think about new opportunities Manage the website - redesign Organise the hotel presence on events

14. But marketing in hotel industry is also linked with communication and PR Step 3: be multitalented! I decided to learn from the expertise of one of the best PR companies in the world…

15. 2011 I member of a PR team TBWA I currently work as a member of a PR team in Eleven PR NZ, a branch of TBWA. (Omnicom Group) …But, how this can be interesting for you ? Let me show you…

16. “The hospitality industry is particularly vulnerable to the social networking phenomenon.” I learnt how to manage the image of a company on these networks. “Consumers are turning for travel advice to their friends, and making decisions based on what’s being said, for good or bad.” What customers are saying about your hotel? I find information, analyse and also keep an eye on competition. Goal: Re-evaluate customer’s needs => Weekly Social Media Reports SO

17. Last step… Find interns hip 6 month s (or more) Head office Hot el | Paid Mark eting PRPR Interest ed ?

18. Now, how I can help you ?

19. Estelle CASTETS castets.e@gmail.com estelle.castets@inseec-france.com Marketing & PR Intern Hospitality industry