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The Filed of Communication1 Lesson Objectives (Focus Questions) Why study communication? How long has the field existed? How the field evolved over time?

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Presentation on theme: "The Filed of Communication1 Lesson Objectives (Focus Questions) Why study communication? How long has the field existed? How the field evolved over time?"— Presentation transcript:

1 The Filed of Communication1 Lesson Objectives (Focus Questions) Why study communication? How long has the field existed? How the field evolved over time? How research conducted? How to define? What process and skills? What are “two levels” of meaning? What careers?

2 The Filed of Communication2 What Mike Does in a Day… E-Mail vs. Communication in Person Individual vs. Team Creating “Climate” Planning Interviews Date (Relationship) Speech to a Group

3 The Filed of Communication3 Importance of Communication We talk, listen, think, ask, answer, share ideas… So much communication in a day. Personal Life Building Personal Identity Promoting Health Personal Relationships Marriage Family, Parent-child, Friends,…

4 The Filed of Communication4 Importance of Communication (2) Professional Life Critical for Career Success (Talk & Listen) Express Ideas, Giving & Gaining Support, Gaining Cooperation Civic Life For the the Health of Society Required for Democracy Expressing Ideas, Claiming, Presenting & Listen to Argument

5 The Filed of Communication5 History of the Field Began more than 2500 yrs ago Rhetoric and Democratic Life Rhetoric born mid-400s B.C. on Isle of Syracuse Ancient Philosophers-Plato, Aristotle & Isocrates: Rhetoric as Central to Civic Life Teaching Citizens: Analyze Listeners, Discover Ideas, Organize Messages, Develop Proof, and Deliver Speeches Aristotle’s 3 Cornerstones of Persuasion: Ethos, Pathos, Logos After WW I & II Social Issues: Prejudice, Propaganda, Attitude & Belief Changes

6 The Filed of Communication6 History of the Field (2) Liberal Education Public speaking taught in colleges (Europe & U.S) Dewey: Progressive thinking and citizen participation After WW I & II Social Issues: Prejudice, Propaganda, Attitude & Belief Changes

7 The Filed of Communication7 History of the Field (3) Mid- 20 th Century Scientific, empirical research gaining prominence Research & Professional Groups 1960-70 Civil Rights, Women’s Movement, Interpersonal Communication Michel Foucault (French) Ideas about “Power”

8 The Filed of Communication8 Research in Communication Quantitative Research Descriptive Statistics, Survey, Experiment Qualitative Research Looking into meaning, function… Textual Analysis, Ethnography, Historical Study Critical Research Identify & Challenge Communication Practices To Advance Social Awareness

9 The Filed of Communication9 Defining Communication Communication as “a systemic process in which people interact with and through symbols to create and interpret meanings” Features Process: dynamic and ever-changing Systemic: interrelated parts, context, surroundings Symbolic: abstract, arbitrary, ambiguous representations Meanings: created by symbols through interactions Content level of meaning Relationship level of meaning

10 The Filed of Communication10 Models of Communication Linear Models (p. 23) Laswell (1948): Who Says What in What Channel to Whom with What Effect? Shannon & Weaver (1949): “Noise” introduced Interactive Models (p. 24) Schramm (1955): “Feedback” added Transactional Models (p. 25) Wood (1997): Non-sequential, simultaneous, changing over time

11 The Filed of Communication11 Breadth of the Field Intrapersonal Communication: self-talk, “thinking” Interpersonal Communication: between people Performance Studies performing personal, professional, social identities Group & Team Communication: leadership, roles, group goals, cohesion (fantasy themes)

12 The Filed of Communication12 Breadth of the Field (2) Public Communication: speak to others, credibility, persuasion Organizational Communication: leadership, commitment, decision making, organizational culture Mass Communication media, stereotypes

13 The Filed of Communication13 Breadth of the Field (3) Technologies of Communication human community, information & knowledge Intercultural Communication meanings & cultures Ethics and Communication relationships, rights, moral principles

14 The Filed of Communication14 Unifying Themes and Processes Unifying Themes Symbolic activities Meaning Ethics Basic Processes Perceiving & Understanding Creating Interaction Climates Engaging in Verbal Communication Engaging in Non-verbal Communication Listening & Responding Adapting to Contexts

15 The Filed of Communication15 Careers in Communication Research Education Mass Communication Training & Consulting Human Relations, Human Development & Management


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