2. UCSF School of Medicine, Office of the Dean, Information Services Unit Web Analytics the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage There are two categories of web analytics; off-site and on-site web analytics.

3. UCSF School of Medicine, Office of the Dean, Information Services Unit On-site Definitions Hits –A request for a file from the web server. Available only in log analysis Page Views –A request for a file whose type is defined as a page Visits/Sessions –A series of requests from the same uniquely identified client with a set timeout, often 30 minutes. A visit contains one or more page views Click Paths –the sequence of hyperlinks one or more website visitors follows on a given site

4. UCSF School of Medicine, Office of the Dean, Information Services Unit Log Analysis

5. UCSF School of Medicine, Office of the Dean, Information Services Unit Page Tagging

6. UCSF School of Medicine, Office of the Dean, Information Services Unit

7. Google

8. UCSF School of Medicine, Office of the Dean, Information Services Unit What Numbers Say About Navigation About Content About Users

9. UCSF School of Medicine, Office of the Dean, Information Services Unit Trends rather than numbers Filter, manipulate and compare Cautions

10. UCSF School of Medicine, Office of the Dean, Information Services Unit Further Reading Reading –What is UrchinWhat is Urchin –Dotedguru.com presentationDotedguru.com presentation –Marrying Web Analytics and User ExperienceMarrying Web Analytics and User Experience Try –https://analytics.medschool.ucsf.edu/https://analytics.medschool.ucsf.edu/ webworker s0m