Business & Technology Communication in English 2008 Kagoshima University Inamori Academy Jay A. Smith Associate Professor

Business & Technology Communication in English 2008 Kagoshima University Inamori Academy Jay A. Smith Associate Professor btce2008@bizsmith.com

Kagoshima University© 2008, Jay A. SmithPage 2 Welcome!  Hello!  Hi.  Welcome.  Welcome back.  Greetings and felicitations  Good afternoon ladies and gentleman  Nice to see you.  How are you doing?  What’s up?  Hey you!  Yo!

Kagoshima University© 2008, Jay A. SmithPage 4 Course Objectives  Improved understanding and use of English business/tech. communications Increase self-confidence & comfort business and technology communications in English  Build practical skills in: Reading, listening & understanding Speaking, writing & presenting Informing, explaining & convincing

Kagoshima University© 2008, Jay A. SmithPage 5 Effective Communication Affects All Aspects of Business (Especially of Venture Businesses)  Internal Communications Working together (meetings, conversations…) Presenting Understanding Decision-making Motivating Human Resources  External Communications Marketing Advertising Public Relations Finance & Investor Relations

Kagoshima University© 2008, Jay A. SmithPage 6 Class Schedule (subject to change) 5/28 ( 水 )12:50-14:20 ① Intro/ Self-Introductions 6/4 ( 水 )12:50-14:20 ② Getting Your Point Across 6/11 ( 水 )12:50-14:20 ③ Casual Business Conversations 6/18 ( 水 )12:50-14:20 ④ Understanding Business News 6/25 ( 水 )12:50-14:20 ⑤ PR & Marketing Communication 7/2 ( 水 )12:50-14:20 ⑥ Elevator Pitches 7/9 ( 水 )12:50-14:20 ⑦ Technical Writing & Presentations 7/16 ( 水 )12:50-14:20 ⑧ Public Speaking ?[10/1]( 水 )12:50-14:20 ⑨ Working with New Media 10/8 ( 水 )12:50-14:20 ⑩ Formal Business Communication 10/22( 水 )12:50-14:20 ⑪ Business/Tech Project Plan Case Study 10/29( 水 )12:50-14:20 ⑫ Initial Presentation & Pitches 11/19( 水 )12:50-14:20 ⑬ Business/Tech Project Plan Workshop 11/26( 水 )12:50-14:20 ⑭ Final Plan Presentation 12/3 ( 水 )12:50-14:20 ⑮ Final Plan Presentation 12/16( 水 ) Final Report Office Hour: Ｔｕｅｓ： 13:30-15:00 VBL 2F 電話 285- 3630 btce2008@bizsmith.com

Kagoshima University© 2008, Jay A. SmithPage 7 Venture Business English assets 資産 sales channel 販売ルート liabilities 責任 product プロダクト／製品 sales 販売 market 市場 marketing マーケティング application 適用 market segmentation 市場細分化 capital 重要 finance 財政／財務 idea 考え accounting 会計 control 管制 entrepreneur 起業家 administrator 管理者 stock 株 industry 企業 investor 投資家 competitor 競争相手 business model ビジネスモデル sustainable 支持できる strategy 戦略 competitive advantage 競争優位 financial analysis 財務分析 substitute product 代替製品 pro-forma 形式上 taxes 税 cash flow 現金流動 economics 経済学 innovation 革新／変革 anticipation 予想 customer 顧客 adaptation 適応 distributor ディストリビューター momentum 運動量 supplier 製造者／提供者 synthesize 総合する

Kagoshima University© 2008, Jay A. SmithPage 9 Jay Andrew Smith (45)  1963 Born in New Jersey, USA  1985 Rutgers Univ. (Economics 経済学, Physics 物理学 )  1989 Harvard Business School (MBA 1989)  1989 Moved to Tokyo (Nikkei 39,000 ）  1990 Management Consultant (NY, NJ, Tokyo)  1992 Venture Business (IT, Internet, email)  1998 Investment Banker (SF, LA, SV, NY, LV) Raised $400,000,000 for clients - IPOs, Private, M&A Co-founder Jefferies Venture Capital Group  2004 Kagoshima University Visiting Professor >2005 Associate Professor

Kagoshima University© 2008, Jay A. SmithPage 10 Jay Andrew Smith (young < J < old)  I am a U.S. born Educator, Advisor, Entrepreneur Working internationally (12 years in Japan) Helping companies, organizations, and people grow  With over 18 years of experience including Venture management (internet startup in Tokyo) Management consulting (global companies: Ricoh, Dupont) Investment banking (Jeffries & Co. Raised $400,000,000) University teaching  Currently Assoc. Prof Teaching Venture Business courses at Kagoshima University in a program endowed by Kyocera Corporation & KDDI founder, Kazuo Inamori

Kagoshima University© 2008, Jay A. SmithPage 11 Self Introductions  < 1 minute in ENGLISH  Introduce yourself to the class  In a way that will be helpful for you and others to work with you to get the most out of this class

Kagoshima University© 2008, Jay A. SmithPage 12 Communications Strategy  Why - What is your objective/goal?  Who – Who is your audience?  What –What do you want them to know?  How – Approach, Tone, Format  When – Time, how long, how often  Where – Location, mode (online, real) SO? - Did it make a difference?

Kagoshima University© 2008, Jay A. SmithPage 17 Communications Strategy  Why - What is your objective/goal?  Who – Who is your audience?  What –What do you want them to know?  How – Approach, Tone, Format  When – Time, how long, how often  Where – Location, mode (online, real) SO? - Did it make a difference?

Kagoshima University© 2008, Jay A. SmithPage 18 Homework  Writing: Answer Mary Oliver’s question in <500 words  Doing: Personal Business Card Creation  Reading: Kazuo Inamori: Passion For Success xi, 4-7 21_21 Design Sight 9-14  Watching (video.google or youtube.com) : Charlie Rose www.charlierose.comwww.charlierose.com Inside the Actors Studio Email to: btce2008@bizsmith.com by 6/3

Kagoshima University© 2008, Jay A. SmithPage 20 Homework Assignment  Design your own personal business card My Business Card 1.Your Name (as you want it) - Nickname (optional) 2.Title (life position) 3.Purpose statement 4.Ideal living place(s) 5.Identifying email address 6.Anything else important -Logo -Website -Business Name -Cool Phone Number “Life Meishi”

Kagoshima University© 2008, Jay A. SmithPage 21 Homework Assignment  Design your own personal business card Jay Andrew Smith International Educator Promoting Growth And Understanding Around the World New York + San Francisco + Chiran + Brugge jay@soulproprietor.us SAMPLE

Kagoshima University© 2008, Jay A. SmithPage 22 Suggested Resources  WWW International Association of Business Communicators www.iabc.comwww.iabc.com Inc. Magazine www.inc.comwww.inc.com Business 2.0 Magazine www.business2.comwww.business2.com Silicon Valley News www.siliconvalley.comwww.siliconvalley.com USA Today newspaper www.usatoday.comwww.usatoday.com Japan Times newspaper www.japantimes.co.jpwww.japantimes.co.jp New York Times newspaper www.nytimes.comwww.nytimes.com Wall Street Journal newspaper www.wsj.comwww.wsj.com Wall Street Journal’s Venture Website www.startupjournal.comwww.startupjournal.com Economist Magazine (UK) www.economist.comwww.economist.com Bloomberg financial news www.bloomberg.comwww.bloomberg.com CNN www.cnn.comwww.cnn.com MSNBC www.msnbc.comwww.msnbc.com National Public Radio www.npr.orgwww.npr.org Comic strips www.gocomics.comwww.gocomics.com Youtube www.youtube.comwww.youtube.com Google video video.google.comvideo.google.com Berkeley Center for Entrepreneurship & Technology cet.berkeley.edu/Teaching/LectureSeries.html cet.berkeley.edu/Teaching/LectureSeries.html www.answers.com www.worldlingo.com www.ieee.org www.acm.org www.ieee.orgwww.acm.org www.venturesmith.us

Kagoshima University© 2008, Jay A. SmithPage 23 www.MakingMeaning.Org 1. Accomplishment 2. Beauty 3. Community 4. Creation 5. Duty 6. Enlightenment 7. Freedom 8. Harmony 9. Justice 10. Oneness 11. Redemption 12. Security 13. Truth 14. Validation 15. Wonder

Kagoshima University© 2008, Jay A. SmithPage 24 Movies/DVDs (American/British movies with English subtitles)  Pay It Forward (Kevin Spacey)  Big Kahuna ( ビッグ・チャンス )(Kevin Spacey)  Glengarry Glenn Ross (Kevin Spacey)  Being There ( チャンス ) (Peter Sellers)  Wall Street (Michael Douglas)  World According to Garp (Robin Williams)

Class 2 Getting Your Point Across Getting your point across Communication does not occur until the listener/reader understands what you are communicating. www.eigosmith.info

Kagoshima University© 2008, Jay A. SmithPage 27 Evaluation Results - Challenges  Listening to native at native speed Speakers vs. listeners (Related to blood type?)  http://esl.about.com/od/englishlistening/English_Listening_Skills_and_Acti vitiesEffective_Listening_Practice.htm http://esl.about.com/od/englishlistening/English_Listening_Skills_and_Acti vitiesEffective_Listening_Practice.htm  Text-to-speech website http://free-translator.imtranslator.net/speech.asp  DVD listening, first with ENGLISH subtitles  Music listening with lyrics, karaoke www.lyricsfreak.com

Kagoshima University© 2008, Jay A. SmithPage 29 Objective - Why  What is your goal for the communication?  Just ONE objective at a time 5 minutes = 10 x 30 seconds  Is it clear to you? You don’t always have to state it to the listener

Kagoshima University© 2008, Jay A. SmithPage 30 Listener – Whom  With whom will you communicate?  Is it the right person? the one who can get it done  What is the person’s background, what are his/her objectives/role?  What motivates this person, what is important to him/her?

Kagoshima University© 2008, Jay A. SmithPage 31 Approach – Key Point / Persuading Idea  Single idea or sentence that will lead to your objective Supports your objective Gives focus to your conversation Considers needs of your listener

Kagoshima University© 2008, Jay A. SmithPage 32 Hook – Attention Getter  Used to get attention Headline or catch-phrase Most unique, interesting part of your subject  Supports your objective Examples: “What not to do in bed” (pg. 47) “Extinction is forever”

Kagoshima University© 2008, Jay A. SmithPage 38 Ask for it – The Close  Call to action or reaction Action: ask directly to agree/act on next step Reaction: “soft-sell” - no specific request made…listener moves on his/her own based on motivation from conversation  Movie: Glengarry Glen Ross “Always Be Closing”

Kagoshima University© 2008, Jay A. SmithPage 39 Homework  Writing: 80 words or less You should (or should not) support nuclear power because … (send by email by 6/10)  Reading: Handouts: economist.com Websites: about.com  http://esl.about.com/od/englishlistening/English_Listening_Skills_and_Activit iesEffective_Listening_Practice.htm http://esl.about.com/od/englishlistening/English_Listening_Skills_and_Activit iesEffective_Listening_Practice.htm  Speaking Read articles/editorials/letters to the out loud Voice recorder  Bring 20 copies of your life meishi

Kagoshima University© 2008, Jay A. SmithPage 40 Evaluation – Speaking & Informing/Convincing Why is 2008 better or worse than …? 200820001980195019001800 Overall Population Transportation Communication Education Entertainment Manufacturing

Kagoshima University© 2008, Jay A. SmithPage 41 “The Stone Age didn’t end because they ran out of stones.” Stone Age Bronze Age Mechanical Age Solar Power sun wind plants fire Animal Power 動物人間 Oil Power Nuclear Power Plastics Age Bio Gene Age Nano Age? --------------Analog Age------------------------------------- Digital Age Solar Power? 1800 1900 2000 -4000 -20000 Wired -> Wireless Electrical Age Electronic Quantum Age Age? control organic material energy transfer energy network 石器時代はそれらが石を使い果たしたので終わらなかった speed of change is accelerating

Kagoshima University© 2008, Jay A. SmithPage 43 For/Against Nuclear Power I think that we should not support nuclear power. because nuclear power is militarily used as unclear weapons. But then, it (atomic energy) is peacefully used as nuclear plants, and represents more than 30% of amount of powers. There are many problems about nuclear power, for example, economic sanctions, security of energy and military, environmental and resources problem and so on. Especially, nuclear power as nuclear weapons has risk of life. For all the people live peacefully, should not we have and made nuclear power?

Kagoshima University© 2008, Jay A. SmithPage 44 For/Against Nuclear Power I think that we should not support nuclear power.  Because nuclear power is militarily used as unclear weapons.  But then, it (atomic energy) is peacefully used as nuclear plants, and represents more than 30% of amount of powers.  There are many problems about nuclear power, for example, economic sanctions, security of energy and military, environmental and resources problem and so on.  Especially, nuclear power as nuclear weapons has risk of life.  For all the people live peacefully, should not we have and made nuclear power?

Kagoshima University© 2008, Jay A. SmithPage 45 For/Against Nuclear Power I think we should use nuclear power because we use too much fossil fuels.  Actually nuclear power has some problems with the way of generating.  For example, it generates ultra violet and it's difficult to treat a radioactive substance.  In this respect, we must not forget the nuclear power is dangerous. But if we use it correctly, it will help us solve some problems about generating electric power.

Kagoshima University© 2008, Jay A. SmithPage 46 For/Against Nuclear Power I think we should use nuclear power because we use too much fossil fuels.  It is true that nuclear power has some dangers because of radioactive substances involved.  However if we use it correctly, it will help us solve some problems about generating electric power. Unanswered/unstated questions/issues/assumptions:  Are there other power options beyond nuclear and fossil?  Can we be sure to use it correctly/safely?

Kagoshima University© 2008, Jay A. SmithPage 47 For/Against Nuclear Power I think we should support peaceful uses of atomic energy. There are two reasons. First, It is necessary to supply a clean, safe energy to all the people on the earth for the sustainable future. The supply of energy that relies on the fossil fuel has brought us the crisis of the oil dryness and the crisis of the environment. Next, It is understood that the nuclear power energy is safe if neatly operated. However, the risk of nuclear proliferation and the nuclear terrorism increases at the same time as expanding the use of the nuclear power energy. So, I think that the appeal to controls military use is our duty. I am man in peaceful city Nagasaki.

Kagoshima University© 2008, Jay A. SmithPage 48 For/Against Nuclear Power I think we should support peaceful uses of atomic energy.  There are two reasons. First, It is necessary to supply a clean, safe energy to all the people on the earth for the sustainable future. The supply of energy that relies on the fossil fuel has brought us the crisis of the oil dryness and the crisis of the environment. Next, It is understood that the nuclear power energy is safe if neatly operated.  However, the risk of nuclear proliferation and the nuclear terrorism increases at the same time as expanding the use of the nuclear power energy. So, I think that the appeal to controls military use is our duty.  I am man in peaceful city Nagasaki.

Kagoshima University© 2008, Jay A. SmithPage 49 Nuclear Power, Climate Change  Democrats on Nuclear Power http://jp.youtube.com/watch?v=TjDmyToTYBE  Climate Change Sir David Attenborough http://uk.youtube.com/watch?v=S9ob9WdbXx 0&feature=related http://uk.youtube.com/watch?v=S9ob9WdbXx 0&feature=related What’s the Worst that can happen? http://uk.youtube.com/watch?v=zORv8wwiad Q&feature=related http://uk.youtube.com/watch?v=zORv8wwiad Q&feature=related  Pascal’s Wager

Kagoshima University© 2008, Jay A. SmithPage 54 Pyramid Principle (by Barbara Minto)  Pyramid based on inductive and/or deductive thinking  SCQ(A) Framework Situation Complication Question (Answer)  Benefits: Comprehensive Clear Concise

Kagoshima University© 2008, Jay A. SmithPage 55 Casual Business Conversations  Chatting – Small talk  Discussing  Brainstorming  Informing  Explaining  Persuading/Convincing  Debating/Arguing “Playing devil’s advocate”

Kagoshima University© 2008, Jay A. SmithPage 56 Casual Business Conversations  Chatting – Small talk Office DiscussionOffice Discussion  Discussing Pay (It) ForwardPay (It) Forward  Brainstorming Whose Line Prop IdeasWhose Line Prop Ideas  Informing Who's On FirstWho's On First  Explaining  Persuading/Convincing Job InterviewJob Interview  Debating/Arguing 7 x 13 = 28 (Business)7 x 13 = 28 (Business) “Playing devil’s advocate” Argument Clinic Argument Clinic

Kagoshima University© 2008, Jay A. SmithPage 57 Conversations & Comic Strips Non Sequitur 10/2/2007 www.gocomics.com www.snoopy.com www.dilbert.com www.doonesbury.com Dialogue, discussion, argument Sarcasm/structure

Kagoshima University© 2008, Jay A. SmithPage 59 Interviews – on Youtube  Famous U.S. Interview Shows: Inside the Actors Studio movie stars Inside the Actors Studio Tonight Show famous people Tonight Show 60 Minutes famous news interviews 60 Minutes Larry King Live famous people Larry King Live Chris Matthews – Hardball politicians Chris Matthews – Hardball  Other interviews: Bill Gates & Steve Jobs together Stephen Hawking Interviews David Frost and Richard Nixon Dick Cavett Interviews John Lennon and Yoko Ono Seiji Ozawa and Herbert von Karajan

Kagoshima University© 2008, Jay A. SmithPage 60 Youtube Clips  Classic Information Conversation Abbott & Costello Who's On FirstWho's On First Monty Python Ministry of S.W. InterviewMinistry of S.W. Interview  Classic Convincing Conversation Abbott & Costello 7 x 13 = 28 (Navy)7 x 13 = 28 (Navy) Abbott & Costello 7 x 13 = 28 (Business)7 x 13 = 28 (Business)  Classic Argument Monty Python Argument ClinicArgument Clinic Monty Python Pet Store - Dead ParrotPet Store - Dead Parrot

Kagoshima University© 2008, Jay A. SmithPage 61 U.S. News Websites  www.nbcnews.com www.nbcnews.com  www.cbsnews.com www.cbsnews.com  www.abcnews.com www.abcnews.com  www.foxnews.com www.foxnews.com  www.cnn.com www.cnn.com  www.npr.org www.npr.org  www.c-span.org www.c-span.org

Kagoshima University© 2008, Jay A. SmithPage 62 Movies/DVDs (American/British movies with English subtitles)  Pay It Forward (Kevin Spacey)  Big Kahuna ( ビッグ・チャンス )(Kevin Spacey)  Glengarry Glenn Ross (Kevin Spacey)  Being There ( チャンス ) (Peter Sellers)  Wall Street (Michael Douglas)  World According to Garp (Robin Williams)

Kagoshima University© 2008, Jay A. SmithPage 63 Homework  Homework requests: Put your Name/Task in the FileName (Tanaka-Oliver.doc) Put the word “homework” in email subject:  Subject: BTCE homework 6/11  Writing: (for next Wednesday) What did you do this week (week of 6/9-6/15)? What did you accomplish this week? (week of 6/9-6/15)?  Listening: practice listening from youtube, DVDs, other links  Readings: gocomics.com … find a favorite U.S. comic strip Read and answer Business Vocabulary questions: 1.1, 1.2, 1.3, 2.1, 2.2  Speaking: Call me and either talk to me or leave voicemail for 30-60 seconds about something interesting you did this week. cellphone: 080-5095-8777

Kagoshima University© 2008, Jay A. SmithPage 64 Brain Relaxation Exercise  First person says category  Throws the ball  Catcher has to say item quickly  Throws the ball to anyone  Catcher has to say item quickly  Throws the ball to anyone  Can’t repeat  Can’t lose rhythm  If misses timing or repeats…start new topic  IN ENGLISH

Kagoshima University© 2008, Jay A. SmithPage 66 Prior Homework  Writing: (for next Wednesday) What did you do this week (week of 6/9-6/15)? What did you accomplish this week? (week of 6/9-6/15)?  Listening: practice listening from youtube, DVDs, other links  Readings: gocomics.com … find a favorite U.S. comic strip Read and answer Business Vocabulary questions: 1.1, 1.2, 1.3, 2.1, 2.2  Speaking: Call me and either talk to me or leave voicemail for 30-60 seconds about something interesting you did this week. cellphone: 080-5095-8777

Kagoshima University© 2008, Jay A. SmithPage 67 What did you do this week? I performed an experiment and study of the superconductor at a university from 9th to 13th. Unfortunately I caught a cold from 14th to 15th, and it was not possible to like oneself on the weekend. However, I enjoyed to see an American drama(prison break) while I caught a cold. I want to enjoy study and entertainment this week. I performed an experiment studying a superconductor at the university from the 9th to 13th. Unfortunately I caught a cold from the 14th to 15th, and it was not possible to enjoy myself on the weekend. However, I enjoyed watching an American drama (Prison Break) while I had a cold. I want to enjoy studying and entertainment this week.

Kagoshima University© 2008, Jay A. SmithPage 68 What did you accomplish this week? I acquired taking a picture with the single lens reflex camera. I took the photograph with the single lens reflex camera for the first time learning from the friend last Saturday night. Up to now, I had taken the photograph only with the digital camera. So the manual operation was difficult for me. In the adjustment of diaphragm and the white balance, the same subject reflected in various situations. That was very interesting! We kept taking small articles in the laboratory, the friend and the night view it rained. Time was forgotten and it took a picture until the morning. The next day I overslept...

Kagoshima University© 2008, Jay A. SmithPage 69 What did you accomplish this week? I accomplished acquired taking a picture with a single lens reflex camera. I took a photograph with a single lens reflex camera for the first time learning from a friend last Saturday night. Up to now, I had taken the photograph only with a digital camera. So the manual operation was difficult for me. By adjustment of the diaphragm and the white balance, the same subject (reflected) various (situations.) That was very interesting! We kept taking pictures of small articles in the laboratory, and my friend and the night view as it rained. Time was forgotten and we took pictures until the morning. The next day I overslept...

Kagoshima University© 2008, Jay A. SmithPage 70 What did you do this Week? Last week, I was listening to music chiefly when I was in my home. Using youtube, I was anxious about one music. So I bought music CD about this music using Amazon.co.jp. I had used this shop several time up to now. But this time, I changed how to pay price. So far, I had paid with price substitution. Last week, I tried to paying in convenience store, when I used Amazon. After ordering music CD, I get E-mail from Amazon. And in this mail, order ID was written. I forward this mail to my cell phone, and went to Family Mart near my home. In Family Mart, I input order number to Fami-Port, and I get order seat from this. After this, going to cash register, I paid money of order of music CD. I think it is very easy thing. But when we do something first time, we may be puzzled. So I think this experience is precious. And I studied about new social mechanism.

Kagoshima University© 2008, Jay A. SmithPage 71 What did you do this Week? Last week, I was listening to music (chiefly) when I was (in my) home. Using youtube, I was (anxious) about one song(music.) So I bought the music CD about this music using Amazon.co.jp. I had used this shop several times. up to now. But this time, I changed how to pay. price. So far, I had paid with price (substitution). Last week, I tried to paying in convenience store, when I used Amazon. After ordering themusic CD, I got an E-mail from Amazon. And in this mail, the order ID was written. I forward this mail to my cell phone, and went to a/the Family Mart near my home. At Family Mart, I input the order number to Fami-Port, and I got an order sheet. from this. After this, I went to the cash register and paid money for the CD. I think it is a very easy thing. But when we do something for the first time, we may be puzzled. So I think this experience is (precious.) And I learned (studied) about a new social mechanism.

Kagoshima University© 2008, Jay A. SmithPage 72 Work & Jobs Handout  Preposition choices  Verb Tense  Verbals Gerunds (verb as noun) Participles (verb as adjective) http://owl.english.purdue.edu/owl/printable/627/  Comprehension

Kagoshima University© 2008, Jay A. SmithPage 74 Sources – each has its own goal  Media TV, Newspaper, Magazine, Radio, Internet  Company Press releases, brochures, website, reports  Other Companies  Employees (current, former, union)  Customers  Government  Investors, industry analysts, experts

Kagoshima University© 2008, Jay A. SmithPage 75 Company-Based Sources  Brochure  Website  Product literature, packaging  Advertisements (tv, magazine, web)  Press releases (news releases)  Public events  Financial reports

Kagoshima University© 2008, Jay A. SmithPage 77 Print Media MediumJapanU.S.U.K. National Newspaper Yomiuri, Asahi, Mainichi New York Times, Washington Post, USA Today The Times, Guardian, Independent Financial Newspaper Nihon Keizai Nikkan Kogyo Wall Street JournalFinancial Times Regional Newspaper Minami Nihon Shimbun New York Post, Chicago Sun-Times, New Orleans Times-Picayune Ballymoney & Moyle Times (800 local papers) Sensational/ Sports Papers Nikkan SportsNational Enquirer Newswire Kyodo TsushinAP, Bloomberg, Knight-Ridder Reuters AFP (France) Business Magazine ?BusinessWeek, Forbes, Barrons Economist Trade Papers & Magazines ? Women’s Wear Daily Variety President Nikkei BP のじ Weekly 築地ＤａｉｌｙＮｅｗｓ

Kagoshima University© 2008, Jay A. SmithPage 78 “The Internet Changes Everything”  Company Websites (homepages)  Informational Emergency (eg.: UCSD.edu)  Transactional Email Blogs (fake steve jobs)  Industry/Association  Media (news cycle)  Consumer Wikipedia My.yahoo Search engines  Government

Kagoshima University© 2008, Jay A. SmithPage 79 Suggested Resources  WWW International Association of Business Communicators www.iabc.comwww.iabc.com Inc. Magazine www.inc.comwww.inc.com Business 2.0 Magazine www.business2.comwww.business2.com Silicon Valley News www.siliconvalley.comwww.siliconvalley.com Economist Magazine (UK) www.economist.comwww.economist.com USA Today newspaper www.usatoday.comwww.usatoday.com Japan Times newspaper www.japantimes.co.jpwww.japantimes.co.jp New York Times newspaper www.nytimes.comwww.nytimes.com Wall Street Journal newspaper www.wsj.comwww.wsj.com Wall Street Journal’s Venture Website www.startupjournal.comwww.startupjournal.com Nihon Keizai Shimbun www.nikkei.co.jpwww.nikkei.co.jp Bloomberg financial news www.bloomberg.comwww.bloomberg.com Kyodo Tsushin www.kyodo.co.jpwww.kyodo.co.jp AP News www.ap.orgwww.ap.org Reuters www.reuters.comwww.reuters.com CNN www.cnn.comwww.cnn.com MSNBC www.msnbc.comwww.msnbc.com National Public Radio www.npr.orgwww.npr.org www.ieee.org www.acm.org www.ieee.orgwww.acm.org My.yahoo.com www.eigosmith.info

Kagoshima University© 2008, Jay A. SmithPage 80 U.S. News Websites  www.nbcnews.com www.nbcnews.com  www.cbsnews.com www.cbsnews.com  www.abcnews.com www.abcnews.com  www.foxnews.com www.foxnews.com  www.cnn.com www.cnn.com  www.npr.org www.npr.org  www.c-span.org www.c-span.org

Kagoshima University© 2008, Jay A. SmithPage 82 News Style “Inverse Pyramid”  Chronological: A faculty meeting was held on Monday in Room 10-250 at 3:00. There were about 150 people in attendance. The meeting opened with a welcome by Professor John Doe. Professor Jane Smith then read the minutes of the May meeting. Following that, President Charles Vest announced that all MIT employees will receive a new car on reaching their 20th anniversary of employment.  'Inverse pyramid' (preferable): All MIT employees will receive a new car on reaching their 20th anniversary of employment, President Charles Vest told a startled faculty on Monday. Vest made the surprise announcement in the middle of the faculty meeting in Room 10-250. http://web.mit.edu/newsoffice/write-news.html Overview & Highlights

Kagoshima University© 2008, Jay A. SmithPage 83 Homework  Writing: (for next Wednesday) Write a short news story about a recent event in Japan.  Headline – Lead – Body structure  http://web.mit.edu/newsoffice/write-news.html http://web.mit.edu/newsoffice/write-news.html  Watching/Listening: www.cbsnews.com www.npr.org www.economist.com  Readings: Read Kikkoman & Judge/Jury news articles from Nikkei Weekly  Speaking: Call a friend and either talk to me or leave voicemail for 30-60 seconds about something newsworthy you did this week.

Kagoshima University© 2008, Jay A. SmithPage 85 Past Homework  Writing: (for next Wednesday) Write a short news story about a recent event in Japan.  Headline – Lead – Body structure  http://web.mit.edu/newsoffice/write-news.html http://web.mit.edu/newsoffice/write-news.html  Watching/Listening: www.cbsnews.com www.npr.org www.economist.com  Readings: Read Kikkoman & Judge/Jury news articles from Nikkei Weekly  Speaking: Call a friend and either talk to me or leave voicemail for 30-60 seconds about something newsworthy you did this week.

Kagoshima University© 2008, Jay A. SmithPage 87 Part of “Marketing Mix” (4Ps)  Product (what do we make)  Place (where do we sell it)  Price (how much we sell it for)  Promotion (how we communicate about it/us)

Kagoshima University© 2008, Jay A. SmithPage 88 Promotion  Advertising Push (direct mail, email)  Is each customer readily identifiable? Pull (TV, radio, poster, newspaper, some banner ad)  Can’t readily identify individual customers Internet can be push or pull Chirashi?  Public Relations (target: media, customers…)  Investor Relations (target: investors, business media)

Kagoshima University© 2008, Jay A. SmithPage 91 Promotion & Market Segmentation Men Overweight Men Overweight Athletic Men Overweight, Athletic, Beer-Drinking Men Overweight, Athletic, Beer-Drinking Men, Who care about their figure Taro Tanaka Night TV Direct Mail Football Broadcast Fitness Magazine Train Poster Promotion Media People TV Targeted Poster

Kagoshima University© 2008, Jay A. SmithPage 92 Sales/Buying Cycle Awareness => Interest => Trial => Purchase => Repurchase Hear About Curious Try Buy Use Again This Exists Educate Test Use it Keep Buying

Kagoshima University© 2008, Jay A. SmithPage 94 Emerging Industry  New market  Unproven  Little market info  Future uncertain  First-time buyers  Know-how developing  Technology changing  “Rules” not set  Structure unsettled

Kagoshima University© 2008, Jay A. SmithPage 95 Technology Adoption Life Cycle Innovators Early Adopters Early Majority Late Majority Laggards Geoffrey Moore, Crossing the Chasm Time Examples- Internet Academics Tech. Fans Financial Services Main Market

Kagoshima University© 2008, Jay A. SmithPage 96 Public Relations (PR)  Brands are created by PR, not by advertising  Why PR: Faster (broader reach) Cheaper (Nikkei ad/article) Word of mouth / Buzz Outside “expert, approver”  IPO as PR event  Advertising used to maintain brands

Kagoshima University© 2008, Jay A. SmithPage 97 Advertising vs. PR Advertising  Paid Placement  Guaranteed placement  Creative and content control  Viewed as ad/selling  Longer life Public Relations  Free Placement  Uncertain coverage  Little/no control over final content  Viewed as information  Short life (newsy)

Kagoshima University© 2008, Jay A. SmithPage 98 PR Tools  Press Release / News Release  Press Kits (backgrounders)  Press Conferences  Presentations & Speeches  Public Appearances  Public, Private Events / Sponsorships

Kagoshima University© 2008, Jay A. SmithPage 99 The Press Release  Written by company or its PR firm  Distributed to media (and internet)  Goals: get media to create news story about it help “manage” company information legal requirements for public company

Kagoshima University© 2008, Jay A. SmithPage 101 Press Releases Yahoo Press Releases http://yhoo.client.shareholder.com/press/releases.c fm Google alternative energy press release http://news.yahoo.com/s/ap/20071127/ap_on_hi_te /google_green_power_6;_ylt=AsBR91dtTCBHS 4QtmOsicoAE1vAI Press release newswire service http://www.prnewswire.com/

Kagoshima University© 2008, Jay A. SmithPage 112 Media Relations  Typical: PR or Communications Dept. Centralized person/group for all media Works with others in company  Works best if: Close relationship with CEO and good working relationship with management team Good relationship with the press (media)  Good News & Bad News  Crisis Management (worst news)

Kagoshima University© 2008, Jay A. SmithPage 113 Crisis Management When bad news happens  Talk to EVERYONE involved at company  Get the truth out to the public Frame response/strategy Talking points NO SPIN  Internal announcement  Work the story  Begin rebuilding

Kagoshima University© 2008, Jay A. SmithPage 114 Homework  Writing: (for next Wednesday) Take your news story topic, write a press release as if you were the company or organization involved in the event or product discusses.  Watching/Listening/Reading: www.ManageYourWriting.com http://advertising.about.com/ http://advertising.about.com/od/smallbusinesscampaigns/u/smallbu siness.htm http://advertising.about.com/od/smallbusinesscampaigns/u/smallbu siness.htm www.prnewswire.com www.ketchum.com www.infocomgroup.com/ME2/Default.asp (PR Professionals) www.infocomgroup.com/ME2/Default.asp www.prwatch.org  Speaking: Marketing Tounge Twister: “ She sells seashells by the seashore ”

Kagoshima University© 2008, Jay A. SmithPage 116 Class Schedule (subject to change) 5/28 ( 水 )12:50-14:20 ① Intro/ Self-Introductions 6/4 ( 水 )12:50-14:20 ② Getting Your Point Across 6/11 ( 水 )12:50-14:20 ③ Casual Business Conversations 6/18 ( 水 )12:50-14:20 ④ Understanding Business News 6/25 ( 水 )12:50-14:20 ⑤ PR & Marketing Communication 7/2 ( 水 )12:50-14:20 ⑥ Elevator Pitches 7/9 ( 水 )12:50-14:20 ⑦ Technical Writing & Presentations 7/16 ( 水 )12:50-14:20 ⑧ Public Speaking [10/1]( 水 )12:50-14:20 ⑨ Working with New Media 10/8 ( 水 )12:50-14:20 ⑩ Formal Business Communication 10/22( 水 )12:50-14:20 ⑪ Business/Tech Project Plan Case Study 10/29( 水 )12:50-14:20 ⑫ Initial Presentation & Pitches 11/19( 水 )12:50-14:20 ⑬ Business/Tech Project Plan Workshop 11/26( 水 )12:50-14:20 ⑭ Final Plan Presentation 12/3 ( 水 )12:50-14:20 ⑮ Final Plan Presentation 12/16( 水 ) Final Report Office Hour: Ｔｕｅｓ： 13:30-15:00 VBL 2F 電話 285- 3630 btce2008@bizsmith.com

Kagoshima University© 2008, Jay A. SmithPage 117 btce2008@bizsmith.com Office Hour: Ｔｕｅｓ： 13:30-15:00 VBL 2F 電話 285- 3630 Class Schedule (subject to change) 5/28 ( 水 )12:50-14:20 ① Intro/ Self-Introductions 6/4 ( 水 )12:50-14:20 ② Getting Your Point Across 6/11 ( 水 )12:50-14:20 ③ Casual Business Conversations 6/18 ( 水 )12:50-14:20 ④ Understanding Business News 6/25 ( 水 )12:50-14:20 ⑤ PR & Marketing Communication 7/2 ( 水 )12:50-14:20 ⑥ Professional Correspondence 7/9 ( 水 )12:50-14:20 ⑦ Science & Technology Writing 7/16 ( 水 )12:50-14:20 ⑧ Working With New Media [10/1]( 水 )12:50-14:20 ⑨ Public Speaking 10/8 ( 水 )12:50-14:20 ⑨ Public Speaking 10/15( 水 )12:50-14:20 ⑩ Elevator Pitches 10/29( 水 )12:50-14:20 ⑪ Business/Tech Project Plan Case Study 11/5 ( 水 )12:50-14:20 ⑫ Initial Presentation 11/19( 水 )12:50-14:20 ⑬ Business/Tech Project Plan Workshop 11/26( 水 )12:50-14:20 ⑭ Final Plan Presentation 12/3 ( 水 )12:50-14:20 ⑮ Final Plan Presentation (continued) 12/11( 木 ) Final Report Due 12/5? Cocktail Party Exercise

Kagoshima University© 2008, Jay A. SmithPage 118 Homework  Writing: (for next Wednesday) Take your news story topic, write a press release as if you were the company or organization involved in the event or product discusses.  Watching/Listening/Reading: www.ManageYourWriting.com http://advertising.about.com/ http://advertising.about.com/od/smallbusinesscampaigns/u/smallbu siness.htm http://advertising.about.com/od/smallbusinesscampaigns/u/smallbu siness.htm www.prnewswire.com www.ketchum.com www.infocomgroup.com/ME2/Default.asp (PR Professionals) www.infocomgroup.com/ME2/Default.asp www.prwatch.org  Speaking: Marketing Tounge Twister: “ She sells seashells by the seashore ”

Kagoshima University© 2008, Jay A. SmithPage 122 Purpose of Business Writing  Convey information  Deliver good or bad news  Explain of justify actions taken  Influence reader to take action  Direct action

Kagoshima University© 2008, Jay A. SmithPage 123 Specific Reasons for Many Business Documents  to inform  to explain  to confirm  to remind  to follow up  to formalize decisions  to express thanks  to apologize  to congratulate  to invite or welcome  to introduce a person or policy  to recommend  to reject a proposal or offer  to request  to persuade  To direct or command

Kagoshima University© 2008, Jay A. SmithPage 124 Memos Inside of Company manager «» employee staff «» staff Letters Outside of Company business «» business business «» customer business «» shareholder job applicant «» company Email Messages / Distribution Method Harvard Business School on: Effective Business Writing for:

Kagoshima University© 2008, Jay A. SmithPage 126 Harvard Business School on: Good Business Writing  Have A Purpose Clear  Be Audience Focused  Make Your Message Clear  Keep Focused on Topic  Be Concise  Use Simple Sentences  Make Delivery Strategic (Who, When, How)

Kagoshima University© 2008, Jay A. SmithPage 127 Malcom Forbes on: How to Write a Business Letter  Know what you want (to accomplish)  Dive right in - Tell what your letter is about in the first paragraph  Write so it is enjoyable for the reader (customer) Be positive Be nice Be natural Be specific Be interesting (sense use humor – be careful about this)  Use more nouns and verbs than adjectives  Use active voice, not passive voice  Make the letter look good – format, spelling, grammar  Keep it short  Be honest, don’t exaggerate  Be clear  End with action statement and simple close

Kagoshima University© 2008, Jay A. SmithPage 131 Homework  Write a cover letter in English to apply for a job in a U.S. or U.K. company where you may want to work. Check their website to see if there are jobs available (or make one up if no jobs are posted)  Extra Credit: Write a letter to Prime Minister Fukuda recommending that he take some action to improve Japan. Email to btce2008@bizsmith.com by 7/8btce2008@bizsmith.com

Kagoshima University© 2008, Jay A. SmithPage 132 Cover Letters  Keep it brief. Usually about four paragraphs: 1. Introduce yourself and explain why you’re writing. 2. Lay out your key, related skills and accomplishments. 3. Explain why you want to work for the company. 4. Thank the reader, invite him to contact you or write your follow-up plans.  Personalize. Address your letter to a specific person. (Make sure the spelling is correct.) Avoid generic greetings such as "To Whom It May Concern" or "Dear Sir or Madam".  Sell your skills. Don’t just rehash your resume. Highlight the skills that are most relevant. Illustrate how they relate to the position.  Be clear. Be direct (but not pushy); write clearly and concisely. Don’t make the reader guess why you’re writing or how your skills match the position.  Be proactive. State how you can be reached and be specific about your plans for follow-up. Once you've said it, do it; follow through.  Review carefully. Double-check for typos; don’t rely on spell-check. Ask a friend to look it over. Make your changes and review again.

Kagoshima University© 2008, Jay A. SmithPage 133 Class 6  Science & Technology Writing Correspondence Science & Technology Writing for general audience Technical Writing (manuals, instructions) Reports and Journal Papers

Kagoshima University© 2008, Jay A. SmithPage 135 Homework  Write a cover letter in English to apply for a job in a U.S. or U.K. company where you may want to work. Check their website to see if there are jobs available (or make one up if no jobs are posted)  Extra Credit: Write a letter to Prime Minister Fukuda recommending that he take some action to improve Japan. Email to btce2008@bizsmith.com by 7/8btce2008@bizsmith.com

Kagoshima University© 2008, Jay A. SmithPage 136 Cover Letters  Keep it brief. Usually about four paragraphs: 1. Introduce yourself and explain why you’re writing. 2. Lay out your key, related skills and accomplishments. 3. Explain why you want to work for the company. 4. Thank the reader, invite him to contact you or write your follow-up plans.  Personalize. Address your letter to a specific person. (Make sure the spelling is correct.) Avoid generic greetings such as "To Whom It May Concern" or "Dear Sir or Madam".  Sell your skills. Don’t just rehash your resume. Highlight the skills that are most relevant. Illustrate how they relate to the position.  Be clear. Be direct (but not pushy); write clearly and concisely. Don’t make the reader guess why you’re writing or how your skills match the position.  Be proactive. State how you can be reached and be specific about your plans for follow-up. Once you've said it, do it; follow through.  Review carefully. Double-check for typos; don’t rely on spell-check. Ask a friend to look it over. Make your changes and review again.

Kagoshima University© 2008, Jay A. SmithPage 142 Class 6  Science & Technology Writing Correspondence Science & Technology Writing for general audience Technical Writing (manuals, instructions) Reports and Journal Papers

Kagoshima University© 2008, Jay A. SmithPage 144 10 ways to write boring papers… 1. Avoid focus 2. Avoid originality and personality 3. Write long contributions 4. Remove implications and speculations 5. Leave out illustrations 6. Omit necessary steps of reasoning 7. Use many abbreviations and terms 8. Suppress humor and flowery language 9. Degrade biology to statistics 10. Quote numerous papers for trivial statements Source: Kaj Sand-Jenson, Oikos

Kagoshima University© 2008, Jay A. SmithPage 145 8 Cs Handout (speaking & writing)  Correct  Clear  Compact  Creative  Critical  Consistent  Conspicuous (emphasis, impact)  Considerate (audience, media, helpers)

Kagoshima University© 2008, Jay A. SmithPage 146 Sci-Tech Correspondence  Audience: Academia: administrators, faculty, societies Outside Professionals: engineers, scientists, editors, customers, suppliers.. Your company: your boss, your staff Funders: foundations, investors, government Fans: friends, family  Follow business writing guidelines Have A Purpose Clear Be Audience Focused Make Your Message Clear Keep Focused on Topic Be Concise Use Simple Sentences

Kagoshima University© 2008, Jay A. SmithPage 147 Sci-Tech Writing for a General Audience  Books, articles, blogs, editorials, reports, grant applications  Audiences at different levels of knowledge: Science/technology “buffs”  Scientific American, Popular Mechanics Business people  Economist, Wired Magazine Government Keep main idea in mind  Some Famous (dead) Science Writers Steven Jay Gould Carl Sagan Isaac Asimov

Kagoshima University© 2008, Jay A. SmithPage 148 Technical Writing  How-to: Manuals, Instructions, Handbooks,  What: White papers, Patents  Tech writer is “first end-user”  Audience: customers/users, business managers suppliers, competitors, critics, media other technical writers  www.istc.org.uk www.istc.org.uk  www.dummies.com, www.idiotsguides.com www.dummies.comwww.idiotsguides.com  www.soyouwanna.com, www.ehow.com www.soyouwanna.comwww.ehow.com

Kagoshima University© 2008, Jay A. SmithPage 150 Critically Read a Scientific Paper  Where is it published? (top peer-reviewed)  Who financed it? (drug co., govt., political group)  What kind of study? Experimental (is the test sample appropriate) Survey (watch for causality vs. correlation) Mathematical Model (do assumptions make sense) Meta-analysis (summarizes many studies) Qualitative (is the context relevant to you?)  Theory testing vs. theory proposing  Null-hypothesis Finding no evidence of a relationship Finding evidence of no relationship Source: http://thewaronbullshit.com/2007/09/10/readpapers/

Kagoshima University© 2008, Jay A. SmithPage 151 Watson & Crick  Where: Nature April 25, 1953  Who: Watson (25) geneticist Crick (37) biophysist  Announcement (not full paper) Pre-empt Pauling (6 weeks away)  Propose “radically different structure”  Sufficient credit to Rosalind Franklin?

Kagoshima University© 2008, Jay A. SmithPage 152 8 Cs Handout (speaking & writing)  Correct  Clear  Compact  Creative  Critical  Consistent  Conspicuous (emphasis, impact)  Considerate (audience, media, helpers)

Kagoshima University© 2008, Jay A. SmithPage 154 Title – most titles are too long  Most frequently read part of paper  Vital for abstracting and indexing Avoid abbreviations, ”jargon” and colons”:”  Use the fewest words possible to describe the contents (10-12 words max.) A label, not a sentence Avoid “waste” words (“Investigation on…”) Use syntax carefully

Kagoshima University© 2008, Jay A. SmithPage 155 Abstract  Do: Start with a general statement on an interesting/unsolved problem Make explicit the hypothesis/question of the paper Mention specific methods if necessary (unique, key) State clearly the most important results, conclusions Usually write it after the paper has been finished  Don’t Make any conclusion that is not found in the text Write more than 100-200 words (unless it is impossible, which is rare)

Kagoshima University© 2008, Jay A. SmithPage 156 Introduction “What is the problem studied?  Introductory sentence A general statement, a truism A citation of an authority A self-citation  Description of the state-of-the-art  Questions and hypotheses of this paper: Clear statement of what is intended  First mention of own previous work  In first sentence?  In state-of-the-art description?  Casual?

Kagoshima University© 2008, Jay A. SmithPage 157 How to write Introduction? Desired structure  Intro: Introduce first important item What makes it a good research object What is important, what is specific  Intro cont.: Introduce second important item The study object itself and scope  What is known? Previous research Literature review  What do I want to know? Questions and/or hypotheses, What will be studied General method of the investigation Major observations (to be) made

Kagoshima University© 2008, Jay A. SmithPage 158 Introduction Checks  Uniformity of expression  Precision of speech  Repetition  Contradiction  Repetition  Logical argument  Matches title, abstract, results, discussion

Kagoshima University© 2008, Jay A. SmithPage 160 Results “What did you find?”  The “meat” or “core” of your paper  Goal: provide the data from the methods applied  Generally the most boring part of the paper.  Mostly consists of the description of tables and figures (in past tense) The most important aspects should be summarized Not every detail of the tables, figures need be repeated  All tables, figures should be referred to in the text  The selection of the right tables and figures is crucial. Do not overload the paper. If >8 tables and figures think about dividing the paper into 2 papers.  Best to keep to maximum of 1/3 of a 6000 word paper  Statements on methods should be in the Methods section

Kagoshima University© 2008, Jay A. SmithPage 161 Discussion “So, what do your findings mean?”  The “mind” of your paper  Present principles, relationships, generalizations Point out exceptions, lack of correlations, unsettled issues  Show how your results agree or disagree with previous works  Discuss any theoretical implications or practical applications of results  Reaffirm clearly your major conclusions or findings; summarize the evidence for each

Kagoshima University© 2008, Jay A. SmithPage 162 Literature Cited  Most mistakes occur here  Follow the style of each journal  Use significant, published references  Use original references (don’t cite a citation)  Double check

Kagoshima University© 2008, Jay A. SmithPage 163 Homework  Sentence corrections  Rewrite/Write in English the Title & Abstract and Discussion of a recent paper that you (co-)wrote Submit original and revision by email  How to _______. in 1 page or less

Kagoshima University© 2008, Jay A. SmithPage 166 Homework  Sentence corrections  Rewrite/Write in English the Title & Abstract and Discussion of a recent paper that you (co-)wrote Submit original and revision by email  How to _______. in 1 page or less

Kagoshima University© 2008, Jay A. SmithPage 171 How to How-to 1. Make it scannable. 2. Use proper grammar and punctuation. 3. Begin with an introductory paragraph. 4. Remember your humble beginnings. 5. Tell them how, not about. 6. Keep your paragraphs bite-sized. 7. Use white space. 8. Remove unnecessary words. 9. Try for variety. 10. Use simple language. 11. Avoid lingo. 12. Use acronyms sparingly. 13. Stay positive. 14. Stories help learners. 15. Pictures are your friends. 16. Promote gently. 17. Wrap it up (Closing). 18. Go back and edit. Source: knowledgehound.com

Kagoshima University© 2008, Jay A. SmithPage 172 Informing: howstuffworks.com howstuffworks.com http://www.howstuffworks.com/ howstuffworks on youtube http://www.youtube.com/user/HowStuffWorks What if I shot my television? http://www.youtube.com/watch?v=30926oqZ758

Kagoshima University© 2008, Jay A. SmithPage 173 Old vs. New Media Old Media  Types Mail/Fax Newspapers Books Magazines Newsletters Radio (most) LPs/CDs TV/Video Catalogs  Analog  One-way Broadcast Producer->users  Periodic (hourly, daily weekly) New Media  Types Email Websites Ebooks Mail Magazines Blogs Chat MP3/Podcasts/Itunes Youtube Online Shopping  Digital  2(or more) way Multipoint User created content  Live: 24 hour

Kagoshima University© 2008, Jay A. SmithPage 174 Business Activities & Internet/New Media  Email  Blogs  WWW  Chat  Instant Messenger/SMS  Wikipedia  Search  Second Life  Skype  Youtube  MySpace/Facebook  Search Engines  Advertising Engines  Acrobat (pdf)  Photoshop  Online Auctions  Online Stores (Rakuten, etc.)  MP3/Itunes  Virtual Worlds  Broadband/Fiber  Wireless/Wimax  Product Development  Market Research  Polling/surveys  Correspondence  Advertising  Sales  Purchasing  Recruiting  Research  Design  Support  Tax  Office space  Compliance  Meetings  PR  Training  Logistics  Order management  Payments  Collections  Planning  Scheduling  Finance

Kagoshima University© 2008, Jay A. SmithPage 175 Industries and Internet/New Media  Email  Blogs  WWW  Instant Messenger/SMS  Chat  Wiki  Yahoo Answers  Search  Skype  Youtube  MySpace/Facebook  Search Engines  Advertising Engines  Acrobat (pdf)  Photoshop  Online Auctions  Online Shopping  MP3/Itunes  Virtual Worlds  Broadband/Fiber  Wireless/Wimax  News Companies  TV Networks  Radio Stations  Doctors  Insurance Companies  Branded Products  Car Dealers  Travel Agents  Airlines  Sports  Financial Services  Photographers  Book Publishers  Bookstores  Musicians  Music Companies  Politics  Government  Advertising Agencies  Consultants  Comedians  Museums  Schools http://www.webbyawards.com

Kagoshima University© 2008, Jay A. SmithPage 176 The Internet  Available  Accessible  Printable  Downloadable  Updatable  Customizable  Adaptable  Reliable  Searchable  Affordable  Equitable  Fashionable  Inevitable  Knowledgeable  Aware-able?

Kagoshima University© 2008, Jay A. SmithPage 177 On the Internet  …nothing dies  …nothing is hidden  …nothing is secret  …nothing is safe  …nothing is off limits  …nothing for sure  …nothing is real?  …nothing is final

Kagoshima University© 2008, Jay A. SmithPage 179 Old vs. New Media Old Media  Types Mail/Fax Newspapers Books Magazines Newsletters Radio (most) LPs/CDs TV/Video Catalogs  Analog  One-way Broadcast Producer->users  Periodic (hourly, daily weekly, yearly) New Media  Types Email Websites Ebooks Mail Magazines Blogs Chat MP3/Podcasts/Itunes Youtube Online Shopping  Digital  2(or more) way Multipoint Interactive/User-created  Live: 24 hour

Kagoshima University© 2008, Jay A. SmithPage 185 Links  www.webbyawards.com www.webbyawards.com  www.ted.com http://www.universalleonardo.org/ www.ted.comhttp://www.universalleonardo.org/  www.barackobama.com www.johnmccain.com www.barackobama.comwww.johnmccain.com  www.facebook.com www.myspace.com www.facebook.comwww.myspace.com  www.linkedin.com www.plaxo.com www.linkedin.comwww.plaxo.com  http://sncr.org/ http://sncr.org/  http://prbooks.pbwiki.com/ http://prbooks.pbwiki.com/ http://prbooks.pbwiki.com/trust  http://informationarchitects.jp/ http://informationarchitects.jp/  Blog hosting www.blogger.com www.wordpress.com www.blogger.comwww.wordpress.com www.blogspot.com www.typepad.com www.blogspot.comwww.typepad.com  www.waybackmachine.com www.waybackmachine.com

Kagoshima University© 2008, Jay A. SmithPage 186 Blogs Blogs Blogs Tom Peters' blog roll &other great stuff www.tompeters.com/freestuff/index.php business/marketingsethgodin.typepad.com advertising www.brainposse.com vc's blogwww.allensblog.typepad.com venture hacks bloghttp://www.venturehacks.com/ computers/technologyfakesteve.blogspot.com computers/technology www.lifehacker.com politicsandrewsullivan.theatlantic.com politicswww.blogforamerica.com humor at workdilbertblog.typepad.com/the_dilbert_blog/ economics illustratedindexed.blogspot.com drawings/illustrationsdrawn.ca designwww.mocoloco.com personal growthwww.stevepavlina.com cutehttp://mfrost.typepad.com/cute_overload/ businesshaikuwww.businesshaiku.com blogger.com typepad.com

Kagoshima University© 2008, Jay A. SmithPage 187 Homework  Rewrite/Write in English the Title & Abstract and Discussion of a recent paper that you (co-)wrote Submit original and revision by email  Facebook Page

Business & Technology Communication in English 2008 Kagoshima University Inamori Academy Jay A. Smith Associate Professor

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Business & Technology Communication in English 2008 Kagoshima University Inamori Academy Jay A. Smith Associate Professor

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