1. Presented By: Johnny Chau, Katherine Leung, Sona Lim, Jayann Raguini, Eric Woo, Tiffany Wu

2. Background Current campus Web email is limited Seek an alternative email option for students Provide additional features and applications

3. Charge to the DHC Team Survey students Present a plan for introduction and promotion Simplify transition from Geckomail

4. Gmail Pilot Winter Break 2008 –3,000 randomly selected students invited to participate 306 students participants Studied impact and implications for UC Davis Evaluated

5. Experiment Test Cases

6. Facebook

7. The Aggie

8. Flyer

9. Survey Students Face Question –Have you recently heard about the optional Gmail service that UC Davis will implement? Branch Question –How?

10. Page Views gmail.ucdavis.edu May 9303 May 10184 May 11261 May 12475 May 13621 May 14690

11. n = 5046

12. n = 1133

13. n = 1121

14. Findings Increase duration of promotion Coordinate timing of survey

15. Recommendations Facebook: Video/Pictures Students Q&A Post items Message members*

16. Recommendations The California Aggie Front page article* Ads*

17. Recommendations Fliers Catchy slogan Incorporate Gmail theme: color schemes Distribution Key information

18. Thank You Sponsors: Roger Ashton Gaston DeFerrari Babette Schmitt Caren Weintraub Also: Stephen Cheung Kathy Davis Nate Delaney-Busch Carrie Devine Jacquelyn Flatt Ann Orel

19. Questions?