1. © 2007. Turbine, Inc. All Rights Reserved. Design Discussion

2. © 2007. Turbine, Inc. All Rights Reserved. Major Topics What is Design? Standard Production Milestones Q and A

3. © 2007. Turbine, Inc. All Rights Reserved. Design is defined as… –To make or execute plans. –To have a goal or purpose in mind. –To create designs

4. © 2007. Turbine, Inc. All Rights Reserved. Peanut Butter is to… Chocolate, as Design is to…

5. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Communication –Clearly articulates its vision –Provides a clear template for others to speak to –Integrates other people’s feedback Examples Documentation “Pit Chatter”

6. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Target Audience –Defines its Target Audience –Defines who is NOT its Target Audience –Explains its appeal to its Target Audience Examples PC Gamers that like The Lord of the Rings Housewives that like board games CEO’s

7. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Teamwork –Integrates your team’s strengths –Defines areas of ownership –Empowers the team Examples Strike Team Creation Key Designer Position

8. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Intention –Defines the main goals of the game/experience –Defines the Major systems that will be needed to achieve those goals –Defines the relevance in the marketplace Examples Product Roadmap Comparison Charts

9. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Boundaries –Defines what’s secondary to the main goal –Defines what “good enough” really means –Defines what the experience is not Examples Clear Criteria for Product Assessment Pre-emptive weighting for feature production

10. © 2007. Turbine, Inc. All Rights Reserved. Design is to… User Experience –Explains what’s meaningful to the user –Explains what the overall user experience will be like –Explains what different user types (within the Target Audience) will experience Example User focused Pitch Documents Data Verification during Product Trials

11. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Flexibility –Allows for creative expression within boundaries –Can accommodate new ideas as necessary –Can accommodate new developments within the overall project Examples Inviolate Polish time Close Adherence to Milestone Dates

12. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Realism –Takes the bounds of reality into account –Can separate itself into measurable, meaningful milestones –Clearly defines the 80% goals Example Scheduled Validation periods Project Roadmap (including external Deptartments)

13. © 2007. Turbine, Inc. All Rights Reserved. Design is to… Change –It’s rarely all of these things –Sometimes, it’s none of these things –Changes with little rhyme or reason Examples Turn Based combat …transforms to Real-time combat Unique and new product stance …transforms into derivation of existing game

14. © 2007. Turbine, Inc. All Rights Reserved. Standard Production Milestones Pitch Preproduction Production Service

15. © 2007. Turbine, Inc. All Rights Reserved. Standard Production Milestones Pitch – The beginning. This is the Eureka moment of a project, where ideas aren’t fully formed, and the sky’s the limit –Target Audience –Communication

16. © 2007. Turbine, Inc. All Rights Reserved. Standard Production Milestones Preproduction – The almost beginning. This is the period of time where a team is beginning to form. Additionally, this is where preconceived notions are proved out –Intention –Boundaries

17. © 2007. Turbine, Inc. All Rights Reserved. Standard Production Milestones Production – The main body. This is where you pay the price for not being omniscient in previous stages –User Experience –Realism

18. © 2007. Turbine, Inc. All Rights Reserved. Standard Production Milestones Service – This is more indicative of a subscription/ongoing content project, where content is delivered to users consistently, and customer service is of growing importance –Target Audience –Flexibility

19. © 2007. Turbine, Inc. All Rights Reserved. Q & A Questions?