1. Email: Landon@ObuInteractive.com Phone: 619-807-9654

2.  Search Engine Optimization (7 Mins) › Definition & Elements › White Hat v. Black Hat › Choosing a company  Pay Per Click - Google AdWords (10 mins) › Cost benefits › Poor use of PPC › Metrics & Performance Tracking › Google v. Yahoo! v. MSN  Blogging (5 mins) Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

4. My definition: Includes multiple methods of promoting the website, with the goal of a consistent top ranking for preferred searches that generate business. Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

5.  Content – 80% of your website  Link Popularity  Search Directories  Create a Blog  Title Tags & META Data  Internal Website Linking

6.  What Google wants  What visitors want  Increases relevancy to the searches you SEO for  KILLER WEB CONTENT GERRY McGOVERN Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

7.  Quality is important  More quality links the better  Be careful who you associate with! Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

8.  Could jump you past the competition  DMOZ – Free  Yahoo Directory - $299  Best of the Web $99  Business.com - $299 Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

9.  Create a few posts  Submit to blog Directories  Link to your firm’s website  If you don’t have time, hire a freelance writer or company. Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

10. GOOD POOR Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

11.  Link popularity to your own pages!  Improve the usability (user-friendliness)  Appear more modern and resourceful Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

12.  No more tricks, “secret sauce,” etc.  Proper SEO Guidelines are published online @ Google  www.HonestSEO.com – Tips for choosing a company www.HonestSEO.com Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

13.  Recommendation of rarely searched, low competition search terms e.g. “Atlanta birth trauma lawsuit”  Pushing Search Marketing Associations – Does NOT establish credibility  Lack of payment structure Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

14. 1. Referrals & Case Studies 2. Know where they are and talk to executive management 3. Exclusivity factors  Legal v. non-legal SEO companies 4. Ask for a plan 5. What happens if the goal is not reached? Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

15.  Powerful and worth the cost when performed by the right company.  I have no website/SEO, what can I do?  Learn More – Search Marketing Standard Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

16. Email: Landon@ObuInteractive Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan Near immediate, controllable, internet advertising that you are only charged for when people click to view your site. Overview Benefits Poor PPC Metrics

17.  PPC is available on all search networks, even Facebook!  Everyone in this room can use it  Can be used with an existing website  Excellent metrics  Great to test new marketing efforts, and great to use in conjunction with SEO Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

18.  $5 to Setup  Turn on an off  Auction Based* - Be #1 all the time or moderate between positions  Advertise in your area only: 10/25/50 mile radius – Or by City  *Quality ads are also important Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

21. 1. How much are you spending? 2. How many people are clicking your ads? 3. How many converting/ contacting your firm? Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

23.  Search Volume & Ad positioning  Age & Demographics  Costs Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

24. An opportunity to openly share information with the public and encourage feedback or discussion. Low Cost / More Time Tremendous credibility Great for SEO Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

25.  Dual monitors  Get association logos on your website  Website video  Internet & website contacts require an immediate response Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan

26.  Please email or call with questions  Landon@ObuInteractive.com Landon@ObuInteractive.com  800-619-5944 x.201 Email: Landon@ObuInteractive.com Cell Phone: 619-807-9654 Twitter: http://twitter.com/landonharlan