1. Introduction to NobelProcera ® Customer Development, July 2014 GMT 37187 - In order to improve readability, Nobel Biocare does not use ® or ™ in the running text. By doing so, however, Nobel Biocare does not waive any right to the registered mark and nothing herein shall be construed to the contrary. Disclaimer: Some products may not be regulatory cleared/released for sales in all markets. Please contact the local Nobel Biocare sales office for current product assortment and availability

2. Partnering for Life Our heritage and our expertise At Nobel Biocare, we have a long history of assisting our customers in treating millions of patients worldwide. Your reputation Providing a high level of care not only enhances patients’ quality of life, but also both your, and our, professional reputation. When we invest in supporting you, we also make a long-term commitment to you as well as to our other customers and patients. Our partnership As your partner, we focus on helping you better serve more customers with a comprehensive range of resources and initiatives, all specially selected for your business. 2

3. Partnering for Life – our mission with labs 3 Focus on long-term safety, performance, and predictability High level of quality and reinvestment into innovation. Handle more orders from your clinicians Process a higher number of orders and more diverse cases. Deliver cases more efficiently and with higher value Minimize the time spent on each case and increase the added value you can charge for. Provide you with resources E.g. professionals, material, courses, products, solutions etc. Help you process more patient cases better with our superior products and solutions

4. Partnering for Life – help you build your business 4 Objectives Read more Grow case flow with more orders sent by your dentists:  Increase your lab’s exposure  Increase customer’s loyalty  Increase restoration your customers use Bring new dentists to your lab:  Joint promotional activities and events  Connect treatment partners Read more Grow your lab :  Help you integrate efficiently new product & solutions  Increase quality of service and efficiency gains Read more Tools Resource Portal Growth Planning v v Visuals Marketing Training & Education Services More tools Lab Resource Center

5. Designing for Life - a history of innovation 5 1952 First patient treated with dental implants 1965 Discovery of osseointegration by Per-Ingvar Brånemark 1983 Development of Procera ® by Matts Andersson First implant production plant 1978 First Procera implant bridge First application of TiUnite surface on implants 2000 Mod 50 Scanner 1997 First Titanium Abutment and new TorqTite surface 1998 First Procera Zirconia Abutment 2003 Introduction of modern ceramics to dentistry 1989 1991

6. Designing for Life - a history of innovation 6 First guided surgery system, NobelGuide 2005 2008 2006 Implant design innovation with NobelActive 2013 New NobelProcera 2G Scanner OpenAccess to NobelProcera restorations for 3Shape systems 2014 New regenerative solutions 2004 Launch of Forte Scanner and All-on-4 ® First Procera Zirconia Implant Bridge 2009 New NobelProcera Scanner and bars NobelClinician for both Mac OS ® X and Windows ® 2011 New integrated treatment workflow with NobelClinician and NobelProcera New NobelProcera Angulated Screw Channel Abutment New NobelProcera Hybrid Restoration

7. Solutions for the full treatment network - versatility, predictability, safety, and performance 7 Scientific evidence More than 2,000 publications covering our products and solutions. Dental implant systems Extensive assortment of implants to fulfill all surgical and restorative needs for selected treatment concepts. Individualized solutions NobelProcera CAD/CAM prosthetics for every indication from a single tooth to edentulous jaws, on natural teeth and implants. Restorations for the edentulous Removable and fixed solutions for any kind of indication and financial situation of the patient. Digital diagnostics, treatment planning, and guided surgery Completely integrated concept to support surgically- and prosthetic-driven treatments. Biomaterials creos biomaterials for soft tissue and bone regeneration

8. Enjoy the results of our work with the full treatment network 8 We promote the NobelProcera lab community to clinicians e.g. NobelProcera 2G lab community // we distribute your tailored Nobel Biocare product brochure to clinicians We promote new NobelProcera solutions to your clinicians e.g. ASC Abutment // integrated treatment workflow // NobelClinician The daily work of our sales reps drives new clinicians to your lab e.g. We convert dentist daily to use Nobel Biocare implants We train your customers in new restorative protocols supported by your lab e.g. Single-tooth efficiency model // All-on-4 ® Your NobelProcera Specialist and our sales rep bring the treatment team together e.g. lab events // Nobel Biocare events // T&E Best practice sharing e.g. days with restorative dentists and labs, NobelProcera labs only, or with dentists only

9. Long-term product safety and performance 9 Heritage and experienceExpertise in implant-based dental restorations Systematic approach to research, development, production, and after-sales services …as evidence of our reliability yesterday, today, and tomorrow. …as evidence of our versatile portfolio of innovative dental restorations. …as evidence of the long-term safety and performance of our products and solutions. Medical Device

10. Gain efficiency with NobelProcera ® implant-based restorations  Reduce labor time with our ready-to-use individualized prosthetics  Restore more patient cases with high quality solutions for all major implant manufacturers  Peace of mind with our warranty that extends from the restoration to the implants, including implants not from Nobel Biocare  Develop your unique offering with our service for special designs and discontinued platforms 10

11. Focus on your expertise and increase your efficiency  You plan, design, and finalize more cases while we produce them for you  Continuous access to our innovation  Access our industrial-grade production technology at no extra cost  We use only materials of the highest quality  Predictable and consistent high precision of fit with dedicated CAD/CAM manufacturing strategies for each component  Fast delivery time due to strategically located production sites 11

12. Strengthen your offering with NobelProcera ® restorative innovations  Increase restorative options your customer can choose from  Efficiency through innovative solutions. e.g. angle your screw access hole in challenging cases  Support the cement-free concept and new Omnigrip tooling to make your customers’ and patients lives easier  Concept for easy removal and replacement of the mechanically retained metal adapter 12 Image: NobelProcera ASC Abutment Disclaimer: Some products may not be regulatory cleared/released for sales in all markets. Please contact the local Nobel Biocare sales office for current product assortment and availability

13. It’s time to raise the bar  Increase your offering with bars by ordering with your NobelProcera System and the NobelProcera Services Center.  Strengthen your role in the treatment network with solutions from simple removable prosthesis to highly esthetic fixed implant restorations.  Maximize your potential in the growing world of the All-on-4 treatment concept. 13 Fixed/Removable Dolder BarHader BarMilled Bar Paris Bar Round Bar Montreal Bar with metallic lingual Wrap-around BarMontreal BarHybrid restoration Fixed Disclaimer: Some products may not be regulatory cleared/released for sales in all markets. Please contact the local Nobel Biocare sales office for current product assortment and availability

14. Convenient access to implant-based restorations 14 NobelProcera Services Center Your lab CAM by Nobel Biocare Order processing by Nobel Biocare 3D Approval by lab Scan Design NobelProcera In-lab system Disclaimer: Some products may not be regulatory cleared/released for sales in all markets. Please contact the local Nobel Biocare sales office for current product assortment and availability

15. Offer complete restorative options with our portfolio for all indications 15 Single unit, multi-unit, and edentulous solutions Fixed to fixed-removable solutions For Nobel Biocare and all other major platforms Temporary and final prosthesis From cost-effective to highly esthetic restorations From classic to innovative solutions Straight and angled restorations

16. What makes the NobelProcera offering unique?  Help you build your business with products, solutions, and services  State-of-the-art centralized CAD/CAM workflow for high efficiency and low impact on your cash flow  Support your customers with new concepts, e.g. integrated treatment workflow, All-on-4 ®, STEM  Restorative solutions for all indications  Long-term product safety and performance with stringent quality standards 16